6.6
Overall Score
SmileDirectClub is one of the largest and most affordable doctor-directed clear aligner (invisible braces) companies in the dental industry. While other large companies will require visits to a dental professional, SmileDirectClub provides a completely “monthly office visit free” experience at a fraction of the cost. It created the world's first teledentistry platform for teeth straightening, which enables its network of more than 250 state-licensed dentists and orthodontists to connect with customers virtually.
Beginning in 2014, SmileDirectClub has helped over one million people in 11 worldwide markets straighten their teeth and transform their smiles without the discomfort of conventional metal brackets and wires. It's a global leader in direct-to-consumer clear aligner therapy.
With hundreds of SmileShops, and over a thousand Partner Network locations, and thousands of team members across the globe, SmileDirectClub is experiencing rapid growth.
SmileDirectClub charges $1,950 for one-time payments — slightly lower than the average cost for the industry (cost may vary based on country and currency).
If customers want to pay monthly payments, they make a $250 one-time deposit along with $89 per month for 24 months. Making monthly payments does end up being a bit more expensive than paying all at once, totaling $2,386. This cost averages to about $3 a day throughout the duration of the treatment, which is up to 60 percent less than the price of traditional braces.
This price, however, does not include a retainer set, which costs an additional $99.
SmileDirectClub is slightly cheaper than other companies within the clear aligners and clear braces industry. This is especially true if you factor in that SmileDirectClub's treatment does not require you to make regular visits to a dental office, so you save on office visit costs.
SmileDirectClub’s prices are much cheaper than traditional metal braces, which can cost around $5,000 without insurance and around $3,500 with insurance.
The duration of each customer’s teeth alignment process will vary due to the severity of misalignment. On average, SmileDirectClub can straighten a customer’s teeth between four and six months of treatment. This is done by wearing SmileDirectClub aligners (a clear plastic retainer) 22 hours a day for a designated amount of time. This is generally quite a bit quicker than metal braces and traditional orthodontic care.
SmileDirectClub now offers an even simpler way to straighten teeth — SmileDirectClub Nighttime Aligners, aligners that only need to be worn in the evenings. For those who are not feeling excited to commit to 22 hours of aligner wearing per day, these new Nighttime Aligners are the solution. Those who opt for the nighttime option are only committed to wear the aligners for 10 continuous hours a day, most of which should be while you are asleep. Because of the shortened daily wear time, the overall process will take a bit longer, averaging around 10 months.
There are three steps in the straightening process at SmileDirectClub. This process is similar to most other clear aligners.
1. Making an impression of the teeth — SmileDirectClub will make a 3D image of the customer’s teeth to prepare different sets of clear plastic aligners to straighten the teeth.
The 3D image is made in one of two ways: customers can visit one of SmileDirectClub’s SmileShops or partner network dentists for a free 3D scan of their teeth or pay $59 for SmileDirectClub to send an impression kit to the customers’ homes, which walks customers through taking an impression of their teeth by holding plastic trays with a tasteless putty in their mouth. This creates an impression mold of the customer's teeth so the company can create a 3D representation.
2. Completing the treatment — SmileDirectClub aligners will be produced that are specifically designed for each customer and sent to their house. Each set of aligners will be worn for a predetermined time, with each set becoming increasingly straighter, aligning the customer’s crooked teeth along the way.
One of the company's more than 250 state-licensed dentists or orthodontists will monitor your progress via regular virtual check-ins. The treating doctor will track progress remotely, eliminating the need for in-person visits.
3. Purchasing a retainer — Once the teeth are straightened and the treatment is finished, customers will need to purchase a set of retainers for $99 to be worn at night, so the straight teeth don’t move out of place again.
SmileDirectClub recommends that customers purchase a new set of retainers every six months.
So how can you pay for SmileDirectClub?
There are two payment options and costs for clear aligner treatment. You can pay all at once, or you can pay monthly. Monthly payments do not require a credit check.
SmileDirectClub accepts payment through Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and CareCredit. The company is also in-network with most major dental insurance companies, which means customers can often cover on average 50 percent of their treatment with insurance. Depending on your dental insurance plan, this may come as a reimbursement through your insurance provider.
In July 2020, SmileDirectClub launched a new treatment catered specifically for teens. The new SmileDirectClub treatment plan includes a patented aligner case with Tile bluetooth tracking so that teens will have a harder time misplacing aligners. In the event that aligners are lost, the Lost Aligner Protection Program is available to make sure that replacement aligners are expedited and treatment won’t be delayed.
SmileDirectClub is also adding new features to its telehealth program, such as aligner change and doctor check-in notifications for both teens and their parents. Teens with mild to moderate malocclusion can get started on their smile journey by requesting a doctor-prescribed impression kit.
SmileDirectClub is currently available in the United States, Canada, Australia, New Zealand, Ireland, UK, Germany, Austria, Singapore, Spain, and Hong Kong.
All customers receive their SmilePlan, or a 3D view of their treatment plan, within 72 hours of their scan appointment or impression kit return. Aligners are custom-made and shipped to the customer within about five weeks depending on the country.
Customers have up until 30 days after receiving their aligners to return them for a full refund. If customers aren’t satisfied with their results, SmileDirectClub offers free re-evaluations and can provide additional aligners. This is at no cost if SmileDirectClub is notified within 30 days of treatment ending.
SmileDirectClub also offers free aligner touch-ups for life if a customer notices their teeth moving out of place. This Lifetime Smile Guarantee is only valid if customers purchase two sets of retainers a year after finishing treatment.
SmileDirectClub offers 24/7 customer support via phone, chat, video, text, and email. The company has a dental team that is available via phone, email, chat, and video to assist with concerns, such as fit issues, progress concerns, or general treatment questions.
BestCompany.com has collected hundreds of reviews from verified SmileDirectClub customers. Overall, SmileDirectClub has a 4.0 rating with most customers very happy with their final results. Other customers cited the convenience, affordability, quick results, and customer support as key points in their high ratings. Check out this video review from Monica, one of SmileDirectClub's recent customers.
In addition to providing a cost-effective teeth straightening option, SmileDirectClub has expanded into oral care products. The company offers items such as toothbrushes, toothpaste, water flossers, and even a UV cleaning machine.
SmileDirectClub includes teeth whitening products in its teeth straightening treatment packages at no extra cost. Other companies in the industry will charge extra if you want to include whitening products. This is only available in the United States and Canada.
These products are also widely available in the United States through SmileDirectClub's website and at Walmart (United States only). All products come highly rated on both Walmart and SmileDirectClub’s websites. SmileDirectClub is the only clear aligner brand to offer a one-stop shop of oral care products.
SmileDirectClub requires a $250 down payment to begin its monthly payment plan. On top of the cost for the at-home impression kit, it could cost customers around $299 to sign up for SmileDirectClub.
Not only must you pay $99 for a set of retainers at SmileDirectClub, but the company recommends that you buy a new one every six months in order to keep your teeth straight.
Customers should also note that while SmileDirectClub does offer a smile guarantee, you have to order two sets of retainers each year to maintain that guarantee.
Some customers have expressed frustration with SmileDirectClub’s customer service, often having to wait a long time before getting in contact with a representative to resolve their problems. Other customers have expressed their aligners caused discomfort to their teeth and gums. That being said, straightening your teeth requires teeth to be moved, so some discomfort, especially early on, is to be expected.
SmileDirectClub is the largest in-home clear aligners provider in the country and claims to represent around 95 percent of the doctor-directed at-home clear aligner industry. With over 6,300 team members and more than 390 SmileShops, the company provides invisible braces for a price slightly lower than the industry average. The average time for treatment is also about average, with most treatments ranging from four to six months. SmileDirectClub offers a standard daily wear aligner as well as nighttime aligners and a special treatment bundle for teens.
In addition to each clear aligner treatment, SmileDirectClub also provides teeth whitening to each of its customers and a warranty. If within 30 of treatment a customer isn’t satisfied with their smile, they can contact SmileDirectClub and receive a free re-evaluation. This warranty combined with 24/7 customer service makes SmileDirectClub a great option. The downfalls are that after treatment customers must pay for retainers at $99 a pair to keep teeth straight after treatment and that it’s recommended customers buy those every six months to keep the smile guarantee. And although SmileDirectClub’s customer service is available 24/7, some customers have noticed long wait times to get in contact with a representative.
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