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An Industry Ripe for Positive Change

Best Company emerged from a passion project of its founders. In 2011, the founders heard a number of companies complain that various review sites kept strong-arming them into paying higher fees to achieve a certain score on their sites. Many of those review sites also allowed paying companies to manipulate or suppress their negative customer reviews. Appalled at what this meant for consumers who were trying to make a confident purchasing decision, as well as for the companies that were trying to do business the right way, the founders investigated the review site industry further.

It didn't take long to discover that these coercive and unethical tactics were standard practice for review sites. Seeing an industry ripe for positive change, the founders launched BestCompany.com - a consumer review site powered by real customer reviews.