Fake Reviews: How to Spot the Wolves Among the Sheep [Part 1 of 2]
Fake Reviews: How to Spot the Wolves Among the Sheep [Part 1 of 2]
The rise of online reviews has placed power in the hands of consumers. According to BrightLocal, 93 percent of consumers read reviews to decide if a business is good or bad, and 85 percent trust them just as much as personal recommendations. Consumers can now rely more on the objective opinions and reviews of their peers rather than glossy advertisements and smooth-talking salespeople.
While consu...
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