SmileDirectClub is one of the largest and cheapest clear aligners (invisible braces) companies in the dental industry. While other large companies will require visits to a dental professional, SmileDirectClub can provide a completely “dentist-appointment free” experience at a fraction of the cost with its remote dentists and orthodontists.

Beginning in 2014, SmileDirectClub has helped over one million people straighten their crooked teeth and transform their smiles without the discomfort of conventional metal brackets and wires. SmileDirectClub also has a quick treatment time of four to six months. 

With over 6,300 team members and more than 390 SmileShops, SmileDirectClub is experiencing rapid growth.

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The Good

  • SmileDirectClub Cost
  • Straighter Teeth in Six Months
  • Nighttime Straightening Option
  • Easy Three-Step Process
  • Flexible Pricing Options
  • Teeth Whitening Included
  • Ships Internationally

SmileDirectClub Cost

The average price in the clear aligners industry is around $1,900. SmileDirectClub charges $1,895 for one-time payments — one of the cheapest in the industry (Cost may vary based on country and currency).

If customers want to pay monthly payments, they make a $250 one-time deposit along with $85 per month for 24 months. Making monthly payments does end up being a bit more expensive than paying all at once, totaling $2,170. This includes the impression kit (used to help design your treatment plan) and the clear aligners themselves. This price, however, does not include a retainer, which costs an additional $99. 

SmileDirectClub is slightly cheaper than other companies within the clear aligners and clear braces industry. This is especially true if you factor in that SmileDirectClub's treatment does not require you to make regular visits to a dental office, so you save on office visit costs. 

SmileDirectClub’s prices are much cheaper than traditional metal braces, which can cost around $5,000 without insurance and around $3,500 with insurance.

SmileDirectClub claims that it will straighten your teeth for up to 60 percent less money than other brands, but this is likely a comparison to metal braces, not a comparison to other clear braces companies.

Straighter Teeth in Six Months

The duration of each customer’s teeth alignment process will vary due to the severity of misalignment. On average, SmileDirectClub can straighten a customer’s teeth between four and six months of treatment. This is done by wearing clear aligners (a clear plastic retainer) 22 hours a day for up to six months. This is generally quite a bit quicker than metal braces and traditional orthodontic care. 

Nighttime Straightening Option

SmileDirectClub now offers an even simpler way to straighten teeth — aligners that only need to be worn in the evenings. For those who are not feeling excited to commit to 22 hours of aligner wearing per day, this new nighttime product is the solution. Those who opt for the nighttime option are only committed to wear the aligners for 10 continuous hours a day, most of which should be while you are asleep. Because of the shortened daily wear time, the overall process will take a bit longer, averaging out at around 10 months.

Easy Three-Step Process

There are three steps in the straightening process at SmileDirectClub. This process is similar to most other clear aligners.

1. Making an impression of the teeth — SmileDirectClub will make a 3D image of the customer’s teeth to prepare different sets of clear plastic aligners to straighten the teeth.

The 3D image is made in one of two ways: customers can either visit one of SmileDirectClub’s SmileShops for a free scan of their teeth. The other option is to pay $49 for SmileDirectClub to send an impression kit to the customers’ homes, which walks customers through taking an impression of their teeth by holding plastic trays with a tasteless putty in their mouth. This creates an impression mold of the customer's teeth so the company can create a 3D representation.

2. Completing the treatment — SmileDirectClub will produce aligners that are specifically designed for each customer and send them to their house. Each set of aligners will be worn for a predetermined time, with each set becoming increasingly straighter, aligning the customer’s crooked teeth along the way.

An orthodontist or licensed dentist will monitor the customer’s progress remotely, eliminating the need for customers to visit the dentist. 

3. Purchasing a retainer — Once the teeth are straightened and the treatment is finished, customers will need to purchase a set of retainers for $99 to be worn at night, so the straight teeth don’t move out of place again.

SmileDirectClub recommends that customers purchase a new set of retainers every six months.

Flexible Pricing Options

So how can you pay for SmileDirectClub?

There are two payment options and costs for clear aligner treatment. You can pay all at one, or you can pay monthly. 

  • $1,895 for a one-time payment 
  • $85 monthly payments, totaling $2,290 (this includes the $250 down payment)

SmileDirectClub accepts payment through Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and CareCredit.

Depending on your dental insurance plan, you may receive a reimbursement of up to $600 through your insurance provider.

Teeth Whitening Included

SmileDirectClub includes teeth whitening products in its teeth straightening treatment packages at no extra cost. Other companies in the industry will charge extra if you want to include whitening products. This is only available in the United States and Canada. 

Ships Internationally

SmileDirectClub is available in the United States, Canada, Australia, New Zealand, Ireland, UK, Germany, and Hong Kong.

The Bad

  • Down Payment Requirement
  • Retainer Not Included
  • Smile Direct Club Reviews 

Down Payment Requirement

SmileDirectClub requires a $250 down payment to begin its monthly payment plan. On top of the cost for the in-home impression kit, it could cost customers around $299 to sign up for teeth aligners through SmileDirectClub.

Retainer Not Included

Not only must you pay $99 for a set of retainers at SmileDirectClub, but the company recommends that you buy a new one every six months in order to keep your teeth straight.

Other clear aligner companies will include retainers as a part of their overall package. In addition, some companies also provide lifetime guarantees, so that in the event that your teeth do need an additional alignment or corrective dental work on your teeth or gums, the cost is covered. SmileDirectClub does not provide such guarantees.

Smile Direct Club Reviews 

While BestCompany.com doesn't yet have a large number of customer reviews of SmileDirectClub's services, some customers have expressed frustration with its customer service, often having to wait a long time before getting in contact with a representative to resolve their problems. Other customers have expressed their aligners caused discomfort to their teeth and gums. That being said, straightening your teeth requires teeth to be moved, so some discomfort, especially early on, is to be expected. 

The Bottom Line

SmileDirectClub is the largest in-home clear aligners provider in the country and claims to represent around 95 percent of the doctor-directed at-home clear aligner industry. With over 6,300 team members and more than 390 SmileShops, the company provides a great product for an affordable price.

Not only do the invisible aligners straighten teeth in much less time than traditional metal braces, they do it in an average of four to six months. We highly recommend customers in search of straighter teeth consider SmileDirectClub alongside the other top invisible aligners companies. 

View Best Invisible Braces Companies

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User Reviews

Star Rating

4.0
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788 Reviews

Review Breakdown

5 star
53%
4 star
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3 star
8%
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1 star
12%

Sentiment Criteria

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Verified Customer

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Karen

April 6th, 2020 DETAILS arrow_drop_down
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works great, it's comfortable, and you can adujiste to your lifestyle

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Reply from SmileDirectClub

Apr 07, 2020

Thank you for the wonderful review, Karen!

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Julia Vazquez

April 6th, 2020 DETAILS arrow_drop_down
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Overall I feel like my progress went well. The step-by-step guides helped me have a better understanding. I also liked the virtual view of what my future teeth looked like.

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Reply from SmileDirectClub

Apr 07, 2020

We appreciate the support, Julia!

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Joseph Cygan

April 6th, 2020 DETAILS arrow_drop_down
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5 stars for the process but a -1 for the few aligners that dug into my back gums and made them bleed.

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Reply from SmileDirectClub

Apr 07, 2020

Thanks so much for leaving us a review, Joseph! If customers ever have any issues, our customer care and dental teams are available 24/7 to assist and can be contacted at (800)-848-7566.

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Johnderlyn Burton

April 6th, 2020 DETAILS arrow_drop_down
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Less time and more affordable than braces

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Reply from SmileDirectClub

Apr 07, 2020

We truly appreciate the positive review!

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John C Tomaka

April 6th, 2020 DETAILS arrow_drop_down
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Much better than braces. Clear aligners work like a champ, and you can take them out if you want.

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Reply from SmileDirectClub

Apr 07, 2020

That's what we like to hear. Thank you, John!

Verified Customer

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Jaspreet Kaur

April 6th, 2020 DETAILS arrow_drop_down
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It was the fastest way to improve my smile and in half a cost of money than braces.

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Reply from SmileDirectClub

Apr 07, 2020

Thanks so much for the feedback, Jaspreet!

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Jaileen Osuna

April 6th, 2020 DETAILS arrow_drop_down
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It was such an easy and fast process! I saved so much money by choosing invisible braces and I didn't have to go to extra dentist appointments for them.

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Reply from SmileDirectClub

Apr 07, 2020

Thanks a million!

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Jacqueline Sullen (for patient Dylan Smith)

April 6th, 2020 DETAILS arrow_drop_down
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Easy directions. Good customer service. Reasonable price

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Reply from SmileDirectClub

Apr 07, 2020

This is why we do what we do. Thank you!

Verified Customer

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Jack

April 6th, 2020 DETAILS arrow_drop_down
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Good quality reasonable price. Everything is fantastic.

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Reply from SmileDirectClub

Apr 07, 2020

We're delighted to read this!

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Hussian Bahdela

April 6th, 2020 DETAILS arrow_drop_down
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They are nice and helpful and affordable

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Reply from SmileDirectClub

Apr 07, 2020

Thank you so much, Hussian!

Verified Customer

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Gina

April 6th, 2020 DETAILS arrow_drop_down
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Very easy, good customer service. Teeth look great.

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Reply from SmileDirectClub

Apr 07, 2020

We're thrilled to hear it!

Verified Customer

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Dayna

April 6th, 2020 DETAILS arrow_drop_down
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Smile Direct Club is EXTREMELY easy to use, convenient, fast, and is affordable. I am very happy with my new smile! The aligners are very discreet, a lot of people didn't even know I had them in.

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Reply from SmileDirectClub

Apr 07, 2020

Wow! Thank you so much for the wonderful review, Dayna!

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Danielle Cunningham

April 6th, 2020 DETAILS arrow_drop_down
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This was a seamless process. It was only 7 months and I had the smile of my dreams

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Reply from SmileDirectClub

Apr 07, 2020

Danielle, we're thrilled to see your kind review!

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Cecilia Salgado-Cruz

April 6th, 2020 DETAILS arrow_drop_down
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I've emailed a few times and never received a response but they corrected what I emailed in for. But a follow up email would be appreciated still.

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Reply from SmileDirectClub

Apr 07, 2020

Cecilia, we are so happy to read such a great review about SmileDirectClub!

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Ashley Branham

April 6th, 2020 DETAILS arrow_drop_down
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I was very impressed with SmileDirectClub's customer service and the service I received during my treatment. I always got my product in a quick fashion and it came with quality instructions that never made me feel like I didn't know what I was doing throughout the process.

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Reply from SmileDirectClub

Apr 07, 2020

This makes us smile. Thank you so much, Ashley!

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Summer

April 6th, 2020 Utica, KY DETAILS arrow_drop_down
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It was super simple and very effective!!

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Reply from SmileDirectClub

Apr 07, 2020

Summer, thanks for making us smile!

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Royshell Osborne

April 6th, 2020 Round Rock, TX DETAILS arrow_drop_down
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When you call with a question, they have the answer.

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Reply from SmileDirectClub

Apr 07, 2020

We're proud of the level of care our team provides. Thank you for the kind words!

Verified Customer

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Pamela Strauss

April 6th, 2020 Cedar Rapids, IA DETAILS arrow_drop_down
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Your order comes very organized & Smile Direct stays in touch with you the whole journey.

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Reply from SmileDirectClub

Apr 07, 2020

Pamela, thank you for taking the time to leave us a review!

Verified Customer

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Nicole

April 6th, 2020 Farmington, MI DETAILS arrow_drop_down
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They have been very helpful and the process has been easy and great !

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Reply from SmileDirectClub

Apr 07, 2020

Nicole, thank you! This is what we like to hear.

Verified Customer

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Nancy A.Manion

April 6th, 2020 Elmhurst, IL DETAILS arrow_drop_down
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Because they were easy to work with and I have a perfect smile now.

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Reply from SmileDirectClub

Apr 07, 2020

Nancy, this rating means the world to us. Thank you for taking the time to leave a review!

Verified Customer

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Michael

April 6th, 2020 Orlando, FL DETAILS arrow_drop_down
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Simple and easy! The big Purple box gets sent right to your house with everything you need and that's it!

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Reply from SmileDirectClub

Apr 07, 2020

We are grinning from ear to ear. Thank you for the support, Michael. We are always here for you!

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Melani

April 6th, 2020 Las Vegas, NV DETAILS arrow_drop_down
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I am so pleased with my results. The process was so convenient and the Team was amazing.

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Reply from SmileDirectClub

Apr 07, 2020

This is why we do what we do. Thank you for the feedback, Melani!

Verified Customer

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Lorvens Aurelien

April 6th, 2020 Brooklyn, NY DETAILS arrow_drop_down
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Painful but stay to join the join the gap.

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Reply from SmileDirectClub

Apr 07, 2020

Thank you again for taking the time to share a review! We truly appreciate the support.

Verified Customer

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Lorrie C

April 6th, 2020 Morrow, OH DETAILS arrow_drop_down
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From making my appointment for a free Smile Shop scan until I received my retainers, I had no issues whatsoever. Everything was fine throughout my 5 month treatment plan.scan

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Reply from SmileDirectClub

Apr 07, 2020

We're so happy to see this review. Thank you so much!

Verified Customer

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KURT ZURVALEC now with a great smile! thanks

April 6th, 2020 DETAILS arrow_drop_down
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my teeth are straight now. Cost less then braces.

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Reply from SmileDirectClub

Apr 07, 2020

Kurt, we love seeing this!

Verified Customer

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Katherine Cyphers

April 6th, 2020 DETAILS arrow_drop_down
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Every time i put new liners in I can tell the difference

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Reply from SmileDirectClub

Apr 07, 2020

Hi Katherine! We're thrilled to see this.

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Karen Torino

April 2nd, 2020 Tallahassee, FL DETAILS arrow_drop_down
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Smile direct club made it very easy for me to straighten my teeth.. for a second time. After already having braces, I did not want to go through the procedure again. Luckily, SDC made it very easy to get the results I wanted.

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Reply from SmileDirectClub

Apr 02, 2020

Hi Karen, your wonderful feedback and rating mean a lot to us. Thank you!

Verified Customer

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Cindy Hilderley

March 23rd, 2020 DETAILS arrow_drop_down
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Very professional from the first appointment. Weekly reminders reminding you when it's time to change your aligners. Occasional discount coupons to purchase extra products like teeth whitening gel (which works great)!

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Reply from SmileDirectClub

Mar 23, 2020

Happy to hear this, Cindy! We appreciate that you took the time to share some kind words.

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Sarah G.

March 23rd, 2020 DETAILS arrow_drop_down
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The entire process and treatment was super easy and convenient.

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Reply from SmileDirectClub

Mar 23, 2020

Hello Sarah, we really appreciate your feedback!

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Rachael Hauboldt

March 23rd, 2020 DETAILS arrow_drop_down
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They boast a straight smile cheaply and conveniently. My teeth aren't straight and the retainers left one of my front teeth discolored. At the end of the program they wanted me to pay $400 for more retainers/over 4 more months still with no guarantees that my teeth would end up straight. They aren't directly answering my question about the discoloring I've noticed since wearing the retainer. They boasted convenience but this has been one huge headache. Save yourself time and money. Take care of your teeth and use a different provider. At the end of this program I am left feeling concerned about my teeth and their overall health.

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Reply from SmileDirectClub

Mar 23, 2020

Hi Rachael, we care deeply about our customers and want the best for them. We do offer re-evaluations for anyone who is unsatisfied with the results of their smile, and we have a wonderful customer service support team that can answer any questions or concerns one may have. For further assistance, please contact 800-689-0053. Best, Mae.

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Katy Polone

March 23rd, 2020 DETAILS arrow_drop_down
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Some of my teeth didn't go as straight as was promised. Some of the aligned didn't fit weir. I couldn't wear them at work because I couldn't talk with them. They were certainly not invisible

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Reply from SmileDirectClub

Mar 23, 2020

Hi Katy, we care so much about our club members and want them to be completely satisfied by the end of their smile journey. We offer re-evaluations for anyone that may encounter issues with their aligners and can always contact our customer service support team for any questions or concerns. Feel free to contact 800-689-0053 for further assistance. Best, Mae.

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Alysha

March 23rd, 2020 DETAILS arrow_drop_down
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The entire process was very easy. My wisdom teeth ended up being shifted and I don't think my teeth shifted as well as they would've had I been told I needed them removed before starting.

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Reply from SmileDirectClub

Mar 23, 2020

Hi Alysha, thank you so much for sharing. We do offer re-evaluations for anyone who may not be completely satisfied with their results. We care about our club members and want to give them the smile that they deserve. Best, Mae.

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Sky C

March 23rd, 2020 DETAILS arrow_drop_down
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The at home impression kit was fun and easy to use. My aligners arrived a month later. Just in time because i finished my first week of teeth whitening treatment. Being a smoker, i didn't have high hopes for white teeth.. Wow was i wrong. My teeth are are so much brighter!! My first set of aligners hurt my gums so i had to file them down a ton. I am 1 month in the process so far i haven't had to file down any more sets of aligners. So far so good only 4 months left until i have a perfect smile! Thank you Smiledirectclub!

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Reply from SmileDirectClub

Mar 23, 2020

Hi Sky, thank you for taking the time to leave a review for us at SmileDirectClub. We're so happy to read this!

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Mykiela Huxtable

March 23rd, 2020 DETAILS arrow_drop_down
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Signing up was easy, the 3D scan was simple, and the products are great.

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Reply from SmileDirectClub

Mar 23, 2020

Hi Mykiela, we're delighted to read your review!

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michael kraynanski

March 23rd, 2020 DETAILS arrow_drop_down
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bad customer service. poor aligner fitment. 4 month plan turned into 9+ months because of their mistakes

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Reply from SmileDirectClub

Mar 23, 2020

Hi Michael, we care deeply about our club members and want them to feel trusting of our services. We have a wonderful customer service support team who would be happy to answer any questions or concerns. For further assistance, please contact 800-689-0053. Best, Mae.

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MaryJo Iverson

March 23rd, 2020 DETAILS arrow_drop_down
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Scanned a month ago have aligners getting emails that do not make sense from multiple people. No one knows what each has said some using wrong email

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Reply from SmileDirectClub

Mar 23, 2020

Hi Mary, we want all club members to be satisfied with our services and happy with their smile. One can always contact our customer service support team for any questions or concerns. We care so much about our customers and want the best for them. For further assistance, please contact 800-689-0053. Best, Mae.

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Erica vazquez

March 23rd, 2020 DETAILS arrow_drop_down
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I have been given the run around for 3 months about receiving my aligners and have yet to receive them still. I referred a friend and she received her tracking for her aligners in less than two weeks ! And I haven't gotten the reward card from amazon as promised for reference

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Reply from SmileDirectClub

Mar 23, 2020

Hi Erica, we want all club members to feel taken care of during their time with Smile Direct Club. If one is experiencing issues, our customer service support team would be more than happy to answer any questions or concerns. We care so much about our customers and want them to receive the smile that they desire. For further assistance, please contact 800-689-0053. Best, Mae.

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Devin

March 23rd, 2020 DETAILS arrow_drop_down
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better, trays dont bother, you may need lots of adjustments with emery board:)as long as things are working doesnt need to be Perfect we can do some adjustment ourselves like everything else in our lives__

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Reply from SmileDirectClub

Mar 23, 2020

Hello Devin, thank you; we appreciate your feedback!

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Derik Hernandez

March 23rd, 2020 DETAILS arrow_drop_down
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Alligners seemed rushed and i usually have to file them so they dont dig into my gums

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Reply from SmileDirectClub

Mar 23, 2020

Hi Derik, we want all club members to be completely satisfied by the end of their smile journey. We do offer re-evaluations for anyone that is experiencing issues with their aligners, and our customer service support team would be happy to answer any questions or concerns one may have. Please contact 800-689-0053 for further assistance. Best, Mae.

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cindy turano

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Good Results, Follow up not always good, should have a little more contact with the orthodontist not just sales associates

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Reply from SmileDirectClub

Mar 23, 2020

Hi Cindy, we want all club members to feel taken care of during their smile journey and trusting of our services. We have a wonderful customer service support team to help resolve any issues as well as get you in touch with our dental team. Please feel free to contact 800-689-0053 for any other questions or concerns. Best, Mae.

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Elizabeth Johnson

March 16th, 2020 DETAILS arrow_drop_down
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I have been trying to cancel my plan because my aligners didn't fit correctly. This was three weeks ago and I have called a couple more times being told that they will get back to me in 5 to 7 days and still nothing yet.

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Reply from SmileDirectClub

Mar 17, 2020

Hi Elizabeth, we are disappointed to hear this. No one should have to wait several days for an answer to then be told to wait longer. For additional assistance, please give us a call at 800-689-0053. Best, Valerie

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Donna Harris

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SmileDirectClub has done everything to make me smile! From the first visit, to the communication, to the fabulous freebies and discounts! I am almost half way thru my 6mo aligned program, and I couldnt be happier. Really.

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Reply from SmileDirectClub

Mar 17, 2020

Hello Donna, this is why we do what we do. Thank you for the feedback!

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Chasity

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It would be a five but they are not trimmed well and will cut your tongue, gums and lips if not modified a little. I have had to do every set like this. They do exactly what they say and I love them except for the modifications I have to make. I am on the 4th month 3/4 week and I am very pleased with the turnout so far. Can't wait to see the end results.

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Reply from SmileDirectClub

Mar 17, 2020

Hello Chasity, modifying the aligners when needed is great so that one does not have to experience the aligners cutting their gums or tongue. If there are any other questions or concerns, please give us a call at 800-689-0053. Best, Valerie

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Alice

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For most the impressions were initially created by me. The impressions were carefully categorized and inputtedly adjusted in my upper and lower mouth. The timing to receiving the impressions and the easy access it is to be able to carefully remove and input the new impressions is perfectly aligned.

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Reply from SmileDirectClub

Mar 17, 2020

We are grinning from ear to ear. Thank you for your support, Alice. We are always here for you!

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Melody Andino

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I like how you're out at responsibility for your aligners but you can also contact the company if you need help with anything and receive a response

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Reply from SmileDirectClub

Mar 17, 2020

Thank you so much for sharing, Melody! This means the world to us.

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Linda Miller

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I like the concept that SDC uses. I like that they are upbeat and positive. But I have had difficulty receiving the correct aligners. The right ones took three tries to receive. And the. The reminders were NOT coordinated with the most recent batch of corrected aligners. So I really do not know tue schedule I'm supposed to be on. I am finishing with the three new aligners tomorrow and I'm going back to the 4 th aligner from the original batch. I hope it is the correct aligner in the sequence. Most of the people I have been in touch with have been generally concerned with the issues I've had and some of them are downright hilarious. However, I have to be on top of whatever problem I have to make sure it is corrected. The follow though isn't the best. I really didn't want to say that because I do like SDC. I like that you send ALL the aligners all at once and I do not need to go to a dentist's office every week or two, esp with the corona virus going around. I like that you sent the squishy things to help push the new aligners into my mouth better than your biggest competitor. That competitor did not have the squishy things when I was a patient over ten years ago. I like that you give the tooth brightening products and the lip balm. You have a lot of great things that you do. And again the upbeat attitude goes a long way.

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Reply from SmileDirectClub

Mar 17, 2020

Hello Linda, one should not have a mix up of aligners in their package when they receive it. Everything should be labeled and sorted correctly so that club members are wearing the aligners in the order they need to be worn. Ensuring everyone is being taken care of in a timely manner from beginning to end is a huge priority to us. For additional assistance, please reach out to 800-689-0053. Best, Valerie

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Lidia

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Easy process, amazing results. All the required steps are very well explained and easy to understand. You don't pay for anything other than your aligners which is great!

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Reply from SmileDirectClub

Mar 17, 2020

Hello Lidia, this rating means the world to us. Thank you for taking the time to leave a review!

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Kiara barron

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The process is well organized and already seeing results in the first month of using my aligners

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Reply from SmileDirectClub

Mar 17, 2020

Hello Kiara, thank you for taking the time to leave a review and putting a smile on our face!

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Kathy

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Nice folks to deal with. Great value compared to other aligners..

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Reply from SmileDirectClub

Mar 17, 2020

Hi Kathy, now that's an honor! Thank you so much.

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Nannette Fisher

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I never received a response to email I sent concerning my sons progress when it was nearing the end of his treatment. He still had a gap that needed to be addressed.

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Reply from SmileDirectClub

Mar 17, 2020

Hello Nannette, this is disappointing to hear as one should always be addressed when they reach out to us for assistance. If a club member reaches the end of their smile journey and they are not satisfied with their end results, they can request a re-evaluation. This allows one to receive more aligners to achieve their desired results. Additional assistance is available by giving us a call at 800-689-0053. Best, Valerie