SmileDirectClub is one of the largest and least expensive clear aligner (invisible braces) companies in the dental industry. While other large companies will require visits to a dental professional, SmileDirectClub can provide a completely “dentist-appointment free” experience at a fraction of the cost with its remote dentists and orthodontists.

Beginning in 2014, SmileDirectClub has helped over one million people straighten their crooked teeth and transform their smiles without the discomfort of conventional metal brackets and wires. SmileDirectClub also has a quick treatment time of four to six months. 

With over 6,300 team members and more than 390 SmileShops globally, SmileDirectClub is experiencing rapid growth.

The Good

  • SmileDirectClub Cost
  • Straighter Teeth in 4–6 Months
  • Nighttime Straightening Option
  • Easy 3-Step Process
  • Flexible Pricing Options
  • Teen Treatment
  • Teeth Whitening Included
  • Ships Internationally
  • Club Warranty
  • Customer Support
  • Reviews
  • Oral Care and Whitening Products 

SmileDirectClub Cost

The average price in the clear aligners industry is around $2,000. SmileDirectClub charges $1,950 for one-time payments — slightly lower than the average cost for the industry (cost may vary based on country and currency).

If customers want to pay monthly payments, they make a $250 one-time deposit along with $89 per month for 24 months. Making monthly payments does end up being a bit more expensive than paying all at once, totaling $2,386. This includes the impression kit (used to help design your treatment plan) and the clear aligners themselves. This price, however, does not include a retainer, which costs an additional $99. 

SmileDirectClub is slightly less expensive than other companies within the clear aligners and clear braces industry. This is especially true if you factor in that SmileDirectClub's treatment does not require you to make regular visits to a dental office, so you save on office visit costs. 

SmileDirectClub’s prices are significantly less expensive than traditional metal braces, which can cost around $5,000 without insurance and around $3,500 with insurance.

SmileDirectClub claims that it will straighten your teeth for up to 60 percent less money than other treatment options, but this is likely a comparison to metal braces, not a comparison to other clear braces companies.

Straighter Teeth in 4–6 Months

The duration of each customer’s teeth alignment process will vary due to the severity of misalignment. On average, SmileDirectClub can straighten a customer’s teeth between four and six months of treatment. This is done by wearing clear aligners (a clear plastic retainer) 22 hours a day for up to six months. This is generally quite a bit quicker than metal braces and traditional orthodontic care. 

Nighttime Straightening Option

SmileDirectClub now offers an even simpler way to straighten teeth — aligners that only need to be worn in the evenings. For those who are not feeling excited to commit to 22 hours of aligner wearing per day, this new nighttime product is the solution. Those who opt for the nighttime option are only committed to wear the aligners for 10 continuous hours a day, most of which should be while you are asleep. Because of the shortened daily wear time, the overall process will take a bit longer, averaging out at around 10 months.

Easy 3-Step Process

There are three steps in the straightening process at SmileDirectClub. This process is similar to most other clear aligners.

1. Making an impression of the teeth — SmileDirectClub will make a 3D image of the customer’s teeth to prepare different sets of clear plastic aligners to straighten the teeth.

The 3D image is made in one of two ways: customers can either visit one of SmileDirectClub’s SmileShops for a free scan of their teeth. The other option is to pay $59 for SmileDirectClub to send an impression kit to the customers’ homes, which walks customers through taking an impression of their teeth by holding plastic trays with a tasteless putty in their mouth. This creates an impression mold of the customer's teeth so the company can create a 3D representation.

2. Completing the treatment — SmileDirectClub will produce aligners that are specifically designed for each customer and send them to their house. Each set of aligners will be worn for a predetermined time, with each set becoming increasingly straighter, aligning the customer’s crooked teeth along the way.

An orthodontist or licensed dentist will monitor the customer’s progress remotely, eliminating the need for customers to visit the dentist. 

3. Purchasing a retainer — Once the teeth are straightened and the treatment is finished, customers will need to purchase a set of retainers for $99 to be worn at night, so the straight teeth don’t move out of place again.

SmileDirectClub recommends that customers purchase a new set of retainers every six months.

Flexible Pricing Options

So how can you pay for SmileDirectClub?

There are two payment options and costs for clear aligner treatment. You can pay all at once, or you can pay monthly. Monthly payments do not require a credit check. 

  • $1,950 for a one-time payment 
  • $89 monthly payments, totaling $2,386 (this includes the $250 down payment)

SmileDirectClub accepts payment through Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and CareCredit.

Depending on your dental insurance plan, you may receive a reimbursement of up to $600 through your insurance provider.

Teen Treatment

In July 2020, SmileDirectClub launched a new treatment catered specifically for teens. The new treatment plan includes a patented aligner case with Tile bluetooth tracking so that teens will have a harder time misplacing aligners. In the event that aligners are lost, the Lost Aligner Protection Program is available to make sure that replacement aligners are expedited and treatment won’t be delayed. SmileDirectClub is also adding new features to its telehealth program, such as aligner change and doctor check-in notifications for both teens and their parents. Teens with mild to moderate malocclusion can get started on their smile journey by requesting a doctor-prescribed impression kit.

Teeth Whitening Included

SmileDirectClub includes teeth whitening products in its teeth straightening treatment packages at no extra cost. Other companies in the industry will charge extra if you want to include whitening products. This is only available in the United States and Canada. 

Ships Internationally

SmileDirectClub is currently available in the United States, Canada, Australia, New Zealand, Ireland, UK, Germany, and Hong Kong.

Club Warranty

All customers receive their SmilePlan, or a 3D view of their treatment plan, within 72 hours of their scan appointment or impression kit return. Aligners are custom-made and shipped to the customer within about five weeks depending on the country.

Customers have up until 30 days after receiving their aligners to return them for a full refund. If customers aren’t satisfied with their results, SmileDirectClub offers free re-evaluations for customers and can provide additional aligners. This is at no cost if SmileDirectClub is notified within 30 days of treatment ending.

Customer Support

SmileDirectClub offers 24/7 customer support via phone, chat, text, and email. The company has a dental team that is available via phone, email, chat, and video to assist with concerns, such as fit issues, progress concerns, or general treatment questions.

SmileDirectClub Reviews

BestCompany.com has collected hundreds of reviews from verified SmileDirectClub customers. Overall, SmileDirectClub has a 4.0 rating with most customers very happy with their final results. Other customers cited the convenience, affordability, quick results, and customer support as key points in their high ratings.

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Customer Review: Nancy Solis from Elgin, IL

"SmileDirectClub has been so attentive with us through the entire process. If we have a question, they get back to us right away with an answer. We have seen amazing results and are completely satisfied."

Oral Care and Whitening Products

In addition to providing a cost-effective teeth straightening option, SmileDirectClub has expanded into oral care products. The company offers items such as toothbrushes, toothpaste, water flossers, and even a UV cleaning machine. 

These products are widely available in the United States through SmileDirectClub's website and at Walmart (United States only). All products come highly rated on both Walmart and SmileDirectClub’s websites. SmileDirectClub is the only clear aligner brand to offer a one-stop-shop of oral care products.

Visit Site

The Bad

  • Retainer Not Included

Retainer Not Included

Not only must you pay $99 for a set of retainers at SmileDirectClub, but the company recommends that you buy a new one every six months in order to keep your teeth straight.

Other clear aligner companies will include retainers as a part of their overall package. In addition, some companies also provide lifetime guarantees, so that in the event that your teeth do need an additional alignment or corrective dental work on your teeth or gums, the cost is covered. SmileDirectClub does not provide such guarantees.

The Bottom Line

SmileDirectClub is the largest in-home clear aligners provider in the country and claims to represent around 95 percent of the doctor-directed at-home clear aligner industry. With over 6,300 team members and more than 390 SmileShops, the company provides a great product for an affordable price.

Not only do the invisible aligners straighten teeth in much less time than traditional metal braces, they do it in an average of four to six months. We highly recommend customers in search of straighter teeth consider SmileDirectClub alongside the other top invisible aligner companies. 

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User Reviews

Star Rating

4.2
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1,539 Reviews

Review Breakdown

5 star
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3 star
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tom smith

September 26th, 2020 Temecula, CA DETAILS arrow_drop_down
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They took my money and I never go my aligners

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Reply from SmileDirectClub

Sep 29, 2020

Hello Tom, thank you for taking the time to leave us a review. I am concerned to hear that you have not received your aligners. I would be more than happy to look into this and assist. Please reach out to me directly at [email protected] Best, Toni

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Anonymous

September 24th, 2020 DETAILS arrow_drop_down
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Very pleased with the results and value for cost

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Reply from SmileDirectClub

Sep 29, 2020

We're so happy to see this review. Thank you so much!

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Lauren Fogiel

September 24th, 2020 DETAILS arrow_drop_down
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What SDC did was beyond my expectations. I am over 60...SDC fixed my crooked front teeth that I had for decades. Great professional team! They are kind, patient and they adapt to your needs. Always someone to answer my calls, or emails and chats. High quality results!! I highly recommend SDC.

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Reply from SmileDirectClub

Sep 29, 2020

Lauren, we're delighted to read your review!

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James Raines

September 22nd, 2020 DETAILS arrow_drop_down
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Sometimes you have to readjust the to aligners which takes weeks .. so delay in results

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Reply from SmileDirectClub

Sep 23, 2020

Hi James , we appreciate you taking the time to leave us this feedback.

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Ken

September 22nd, 2020 DETAILS arrow_drop_down
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My teeth are straighter but now I have gaps and my tooth is still loose.

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Reply from SmileDirectClub

Sep 23, 2020

Hello Ken, thank you for taking the time to leave us this review. I am sorry to hear that you are not 100% satisfied with your smile. We strive to ensure that our customers achieve the smile they deserve. We would love to assist further. Please reach out to me directly at [email protected] Best, Toni

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Stef

September 22nd, 2020 DETAILS arrow_drop_down
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My husband, daughter and I all had our teeth straightened by the SDC Aligners. We are all pleased with the end results. The price is reasonable for the results. The customer service associates and the dental team are all very friendly and professional. The only reason I rated a 4 instead of 5 is that the aligners are very thin and I cracked several, one so bad I had to redo my bite which set me back two months. Some of the aligners have jagged edges and cut my cheeks and gums.

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Reply from SmileDirectClub

Sep 23, 2020

Hi Stef. Your feedback and input are so valuable to us and we truly take it to heart. We really appreciate it!

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Christine Weiss

September 22nd, 2020 DETAILS arrow_drop_down
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It took 3 sets of aligners to get it right and the retainers are nothing more than an extra set of aligners, (which I already had) at a charge of $99.

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Reply from SmileDirectClub

Sep 23, 2020

Hi Christine, thank you for taking the time to leave us a review. The retainers are made of a thicker more durable material than the last aligner. For further assistance, please reach out to me directly at [email protected] Best, Toni

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wint wiiams

September 22nd, 2020 DETAILS arrow_drop_down
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Smile shop visit went great and in five months my daughter had such amazing results. It took over half the time and half the price of regular braces.

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Reply from SmileDirectClub

Sep 23, 2020

Hi Wint. We're so happy to see this review. Thank you so much!

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Samantha Taylor

September 22nd, 2020 DETAILS arrow_drop_down
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I’m not to satisfied with my results. Although smiledirect said they were sending a molding kit but I still have to give a deposit for it then I will get it back in the form of a gift card, why not back on to my account but that’s another story.

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Reply from SmileDirectClub

Sep 23, 2020

Hi Samantha, thank you for taking the time to leave us a review. I am very sorry about the experience you have had with our Customer Care and your Impression Kit. We would like to learn more about your experience and assist you further. Please reach out to me directly at [email protected] Best, Toni

Verified Customer

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Daniel Swedberg

September 22nd, 2020 DETAILS arrow_drop_down
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Excellent Customer Service, aligners always were sometimes uncomfortable but that is expected.

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Reply from SmileDirectClub

Sep 23, 2020

Daniel, thank you so much for your high rating!

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Mayra Ibarra

September 22nd, 2020 DETAILS arrow_drop_down
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Communication is excellent. Instructions are explained well. I love that i have a SmileDirectClub "office" near me.

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Reply from SmileDirectClub

Sep 23, 2020

We love providing a convenient option for our customers. Thanks for taking the time to leave us a review, Mayra.

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Paul Robinson

September 22nd, 2020 DETAILS arrow_drop_down
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My 6 months with the aligners wasn’t as bad as I thought and Smile Direct was right there with me

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Reply from SmileDirectClub

Sep 23, 2020

Paul, we're delighted to see this!   

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Jennifer Weintraub

September 22nd, 2020 DETAILS arrow_drop_down
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I feel like my teeth never looked so good. I just hope the stay this way!

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Reply from SmileDirectClub

Sep 23, 2020

Hi Jennifer. Thank you so much for this 5-star review! We appreciate you taking the time to share. We’re here for you at any time.

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Wanda Yvette Parker

September 22nd, 2020 DETAILS arrow_drop_down
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They seem to have grown and upgraded their products however the reason it isn’t a 5-star is because they fit like retainers compared to Invisalign which has a more custom fit. Perhaps this will change as they continue to grow. They’ve done a great job with definite results/

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Reply from SmileDirectClub

Sep 23, 2020

Hi Wanda, we appreciate you taking the time to leave us this feedback.

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Paul Virgadamo

September 22nd, 2020 DETAILS arrow_drop_down
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I had support every step of the way and never felt like I was making a mistake with this investment.

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Reply from SmileDirectClub

Sep 23, 2020

Paul, your wonderful feedback and rating mean a lot to us

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Lolretta Tillery

September 22nd, 2020 DETAILS arrow_drop_down
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Customer service is helpful. Delivery was super fast! My teeth are now straight!

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Reply from SmileDirectClub

Sep 23, 2020

Hi Lolretta! We're thrilled to see this.

Verified Customer

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Roya

September 22nd, 2020 DETAILS arrow_drop_down
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The product and service delivered the expected results very conveniently and at a competitive price.

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Reply from SmileDirectClub

Sep 23, 2020

Roya, thank you so much for sharing.

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Trenna Watson

September 22nd, 2020 DETAILS arrow_drop_down
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Have 2 daughters. Both used the liners with fantastic results. In only 4 months. About 1/3 the price. Very happy!

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Reply from SmileDirectClub

Sep 23, 2020

Happy to hear it! We love providing a cost-effective option for our customers. Thanks, Trenna

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Sally Santmyer

September 22nd, 2020 DETAILS arrow_drop_down
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The program works. It's when you run into a problem that customer service is the problem.

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Reply from SmileDirectClub

Sep 23, 2020

Hi Sally, thank you for taking the time to leave us this review. We are concerned to hear about your experience with our Customer Care. If you would like for me to assist further, please feel free to reach out to me directly at [email protected] Kindest Regards, Toni

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Diana

September 22nd, 2020 DETAILS arrow_drop_down
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It might be great for some people but I'm not really happy with how my teeth look. It straightened them alittle bit but now I can't close my mouth properly.

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Reply from SmileDirectClub

Sep 23, 2020

Hello Diana, thank you for taking the time to leave us this review. We are sorry to hear that you are not fully satisfied with your end results, and that the aligners caused you discomfort. We would like to learn more about your experience and assist further. Please reach out to me directly at [email protected] Kindest Regards, Toni

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forrest yates

September 22nd, 2020 DETAILS arrow_drop_down
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Excellent experience. Definitely worth it for a correction that is not too severe. Easy process and decent communication.

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Reply from SmileDirectClub

Sep 23, 2020

Forrest, thank you so much for sharing. 

Verified Customer

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Sara

September 22nd, 2020 DETAILS arrow_drop_down
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Amazing overall experience and better than expected, faster outcome from the treatment

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Reply from SmileDirectClub

Sep 23, 2020

Sara, we really appreciate your feedback!  

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PSM

September 22nd, 2020 DETAILS arrow_drop_down
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They had amazing customer service and great results at an affordable price

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Reply from SmileDirectClub

Sep 23, 2020

PSM, we really appreciate your positive review!

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Mamerto Salinas jr

September 22nd, 2020 DETAILS arrow_drop_down
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I though the braces were easy to use and worked real well.

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Reply from SmileDirectClub

Sep 23, 2020

Mamerto, we really appreciate your feedback!

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Belinda

September 22nd, 2020 DETAILS arrow_drop_down
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The aligners worked as expected. Very happy with my new smile

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Reply from SmileDirectClub

Sep 23, 2020

This makes us smile! Thank you, Belinda.

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Mario Murillo

September 22nd, 2020 DETAILS arrow_drop_down
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I love the results and the customer service

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Reply from SmileDirectClub

Sep 23, 2020

Mario, we're thrilled to see your kind review

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Linda Pinckney

September 22nd, 2020 DETAILS arrow_drop_down
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Every single stop was followed with great customer services

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Reply from SmileDirectClub

Sep 23, 2020

Linda, thank you so much for sharing.

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Christian Onwusibe

September 22nd, 2020 DETAILS arrow_drop_down
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Great experience. Fast results. Easy to follow.

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Reply from SmileDirectClub

Sep 23, 2020

Christian, thank you for the high star rating!  

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Ramakrishna Rao

September 22nd, 2020 DETAILS arrow_drop_down
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No hassles,good price ,great customer service

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Reply from SmileDirectClub

Sep 23, 2020

Hi Ramakrishna! We're thrilled to see this.  

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Harold Zimmer

September 22nd, 2020 DETAILS arrow_drop_down
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Great customer service and great products.

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Reply from SmileDirectClub

Sep 23, 2020

Harold, thank you for the high star rating!

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Samuel Kamara

September 22nd, 2020 DETAILS arrow_drop_down
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They are a great company. Great customer service.

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Reply from SmileDirectClub

Sep 23, 2020

Samuel, thank you so much for sharing.  

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Jeffrey Schaufel

September 22nd, 2020 DETAILS arrow_drop_down
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There were so many problems with my aligners

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Reply from SmileDirectClub

Sep 23, 2020

Hello Jeffrey, thank you for taking the time to leave this review. This is very concerning to see and we apologize for the experience you have had with the aligners. I would like to further assist, please reach out to me at [email protected] Kindest Regards, Toni.

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Sharon

September 22nd, 2020 DETAILS arrow_drop_down
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Great service and product. Excellent smile after program.

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Reply from SmileDirectClub

Sep 23, 2020

This is what we like to see! Thank you, Sharon.

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Char

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The process was quick and easy and my daughter smile looks great

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Reply from SmileDirectClub

Sep 23, 2020

Hello Char, thank you; we appreciate your feedback!

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Mark

September 22nd, 2020 DETAILS arrow_drop_down
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Fit well, accomplished moving my teeth in 5 months

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Reply from SmileDirectClub

Sep 23, 2020

Mark, we love seeing this!  

Verified Customer

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Marcia

September 16th, 2020 DETAILS arrow_drop_down
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It was very easy process. Very economical. Great result!

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Reply from SmileDirectClub

Sep 22, 2020

Happy to hear it! We love providing a cost-effective option for our customers. Thanks, Marcia.

Verified Customer

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J

September 16th, 2020 DETAILS arrow_drop_down
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Smooth and easy way to straighter teeth.

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Reply from SmileDirectClub

Sep 22, 2020

J, we really appreciate your feedback!

Verified Customer

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Char Hill

September 16th, 2020 DETAILS arrow_drop_down
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they answered my questions and concerns and where honest with what to expect

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Reply from SmileDirectClub

Sep 22, 2020

Char, we really appreciate your feedback!

Verified Customer

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Abelardo Téllez

September 16th, 2020 DETAILS arrow_drop_down
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They always there to answer and explain all my concerns , very effective.

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Reply from SmileDirectClub

Sep 22, 2020

Abelardo, we really appreciate your feedback!  

Verified Customer

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Arlus Wall

September 16th, 2020 DETAILS arrow_drop_down
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They are fast to get you set up & its really easy

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Reply from SmileDirectClub

Sep 22, 2020

Arlus, we really appreciate your positive review!

Verified Customer

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Paula

September 16th, 2020 DETAILS arrow_drop_down
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I love my new smile. Couldn't afford the time or money for what I got for half the amount of money plus I wear them at night!

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Reply from SmileDirectClub

Sep 22, 2020

Paula, we're delighted to read your review!  

Verified Customer

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Luke Hill

September 16th, 2020 DETAILS arrow_drop_down
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Ease and affordability was great, plus it worked WONDERFULLY and was quick.

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Reply from SmileDirectClub

Sep 22, 2020

Thank you so much for sharing, Luke! This means the world to us.

Verified Customer

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Kate

September 16th, 2020 DETAILS arrow_drop_down
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Mission accomplished ... happy smile featuring straightened teeth!

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Reply from SmileDirectClub

Sep 22, 2020

Hi Kate. This is so exciting to hear! We are thrilled about this feedback.

Verified Customer

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Laura Miller

September 16th, 2020 DETAILS arrow_drop_down
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Smile shop experience was pleasant and easy. Got alligators in 4 weeks. I did have to do refinements but my teeth are straight and look great.

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Reply from SmileDirectClub

Sep 22, 2020

Happy to hear this, Laura! We appreciate that you took the time to share some kind words.

Verified Customer

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Dennis Thompson

September 16th, 2020 DETAILS arrow_drop_down
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The aligned worked better than I even expected them to. They moved teeth I didn't think would move without extraction. The communications were timely and appropriate without overwhelming or becoming intrusive like some companies can be..

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Reply from SmileDirectClub

Sep 22, 2020

Happy to hear this, Dennis! We appreciate that you took the time to share some kind words.

Verified Customer

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Mugsy Fleming

September 16th, 2020 DETAILS arrow_drop_down
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It worked fast and painlessly. I'm 70 and my teeth have been crooked all my life. Can't believe how well it worked.

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Reply from SmileDirectClub

Sep 22, 2020

This is why we do what we do. Thank you for the feedback, Mugsy!

Verified Customer

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Olivia Tannehill

September 16th, 2020 DETAILS arrow_drop_down
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It was easy and I got the smile I wanted!

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Reply from SmileDirectClub

Sep 22, 2020

Hi Olivia! We're thrilled to see this.

Verified Customer

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Dorothy NcNutt

September 16th, 2020 DETAILS arrow_drop_down
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The did what they promised & it was affordable

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Reply from SmileDirectClub

Sep 22, 2020

Dorothy, thank you so much for your high rating!

Verified Customer

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Anna

September 16th, 2020 DETAILS arrow_drop_down
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The entire process was smooth. Any issues were addressedin a timely manner.

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Reply from SmileDirectClub

Sep 22, 2020

Anna, reviews like this give us motivation and help us ensure we provide high-quality care.  

Verified Customer

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Andre bellinger

September 16th, 2020 DETAILS arrow_drop_down
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They were very responsive to my needs whenever I called them. Customer service is very friendly and courteous.

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Reply from SmileDirectClub

Sep 22, 2020

Andre, we're thrilled to see your kind review!