Each of our reviews, scores, and rankings are derived from our proprietary Ranking Criteria™. We do not have any relationships with companies that guarantee position, rank or score . . . and we never will. Like many sites, we are compensated through affiliate relationships with each company we review; however, our Ranking Criteria™, along with real consumer reviews from people like you, ensure we remain honest and unbiased. Read on to discover more about how user review moderation and expert scoring is processed or select an industry to see our full ranking criteria.

How we rank for

14%Warranty Coverage

We look at how much an extended warranty cost for a Toyota Corolla under the following circumstances:

  • 2010 model
  • 60,000 miles
  • $100 deductible
  • 5-year warranty
With these details, we can estimate how much your extended warranty will cost. Other details we look at include: Max Age of Car - How old can your car be for the company to still cover it? The older the car, the higher the score. Max Car Mileage - How many miles can be on your car for the company to still cover it? The more miles they allow, the higher the score. Warranty Deductible - How much does the company charge as a deductible for its services? The lower the deductible, the higher the score. Warranty Price - How much does the warranty actually cost? The lower the costs per month, the higher the score.

18%Roadside Assistance

Roadside Assistance is critiqued based on four points: Roadside Assistance Hours - Most extended warranty companies will offer roadside assistance to some degree. However, some companies will be restrictive as to when you can use these services. Ideally, a company should offer 24/7 assistance. Those companies score top marks in this category, while companies that don't will be deducted points. Towing - Extended warranty companies will also reimburse customers for towing expenses in case of an accident or emergency. The more money the company is willing to reimburse, the higher they will score in this category.

17%Rental Car

Rental Car Reimbursement - Sometimes the customer will find themselves in an accident where their car is rendered inoperable. In those situations, a rental car becomes a necessity. How much will a company reimburse the customer each day for purchasing a rental car? The higher the price, the higher the score. Rental Reimbursement Per Day - How many days will the warranty company reimburse you for using a rental car? This number will vary from company to company. Companies that reimburse rentals for a longer period of time will score higher in this category.

12%Contract Policy

Contract Policy is critiqued based on three points: Cancellation Grace Period - Many companies that offer extended warranties have a cancellation window. This may be 15 days, 30 days, or 60 days. In this category, we tell how long you have to cancel the policy. We also include if it’s possible to cancel your policy after your trial period has ended. Cancellation Fee - It's common for extended warranty companies to charge a small fee for the processing of a contract cancellation. The lower the fee, the higher the score. Transferrable - Those who buy extended warranties for their vehicles may end up selling the vehicle before the warranty has expired. This category looks at whether or not the warranty is transferable, meaning you can transfer the warranty to the new car owner.

3%Time In Business

The trustworthiness and reliability of a company can sometimes be manifest in how long they've been around. For this reason, we take their time in business into account.

9%Customer Service

Customer Service is critiqued based on four points: Phone Availability - You never know when a car emergency is going to strike. This is why we take phone availability into account. A company that offers 24/7 phone assistance is going to score highest in this category. Live Chat - Having a live chat function on the company website is a good manifestation of their caliber of customer service. Companies that offer a live chat function on their website are going to earn points in this category. Email - Does the company offer email contact from their website? A company gets points if they do, and no points if they don't. Online Claims - Does the company offer the opportunity to submit claims through their website? Companies that offer this service score points in this criteria.


This criterion is related to a company's activity and the accuracy of its profile on our site. To get credit for this criteria, a representative of the company verifies to Best Company that the information about their company listed on our site is correct. Additionally, the company agrees to help us gather a minimum of five new reviews per month to be featured exclusively on bestcompany.com. These reviews are gathered either through our site or through our proprietary review acquisition process. Either way, each review undergoes a validation process by Best Company's integrity team to ensure reviews on our site are verified and legitimate. We feel strongly that the information we feature on bestcompany.com must be accurate. A company that fails to increase their review count by at least five reviews each month is marked as "not active" and the company's overall score is reduced accordingly.


This criterion is related to the company's ability to service customers. Over time, as we learn more about each company and the industry, we are privy to details the general public may, or may not, be privy to. This information could include the financial stability, legal standing, or business practices of said company. Each company listed on our site is initially given full credit for this criteria. However, if we deem a company's ability to service customers becomes compromised, we reserve the right to deduct points from their viability score.

30%Consumer Reviews

This site is designed to let consumers share their experiences. Given our expertise in many industries and the knowledge that we have gained over the years, we know that some of the most important opinions come from real customers. That is why we have allocated so much of our overall rating to the voice of our validated customer reviews. The Consumer Reviews Score is broken down into three metrics:
  1. The Average User Score
  2. Total Number of Reviews
  3. Total Number of Reviews in the last 12 months
These 3 metrics not only help us understand what consumers are saying, they also help us gain an understanding of volume and recency. All of which are critical to understanding the value of a company in the eyes of the consumer. Note: this is different from the user score that is displayed on each company profile. The "user score" that is publicly displayed is the average of all user scores published for a given profile.
User Review Moderation
In order to prevent fake and misleading user reviews, BestCompany.com has a review moderation team specifically assigned to moderating all user reviews for all companies listed on the site. This team follows a very specific and strict moderation process that has been designed by gathering learnings from mistakes other major review sites have made in the past. This moderation process involves a “flag” system where a flag is assessed for each negative attribute associated with a user review. Too many flags result in a disapproval of a user review. Some of the things our moderation staff looks for and assigns potential flags to include:
  • Email address verification of the user
  • IP address duplication and region check
  • User review semantic verification
  • Is the user an employee of the organization?
  • Is the user associated with a competitor of the organization?
  • Foul language of any kind
  • Relevance of the content pertaining to the company and the review
As you can probably tell, we take our user review moderation process very seriously. We believe accuracy and authenticity is critical when it comes to user reviews, and as a result we are constantly finding new ways to evolve our user moderation process to make it better. Please note that while we do our best to manually moderate each and every user review, mistakes can be made; however, our dedication to resolving errors in our process is what sets us apart from other review sites in the industry.