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Smart Energy Brokers LLC

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LAST UPDATED: December 30th, 2021
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Third-Party Brokerage Service

Smart Energy Brokers does not install solar energy systems, but rather connects homeowners with trusted providers; consequently, important data like system costs, warranties, and available equipment will vary depending on the customer's budget and specific energy needs.

That said, Smart Energy Brokers' energy consultants are well-versed in the solar industry, and will work with customers every step of the way to ensure they are receiving the best deal and maximizing their utility bill savings.

Smart Energy Brokers is a new solar energy brokerage launched in 2020 in Roseville, California by cofounders Tom Hoang and Franklin Moore. Both founders bring a wealth of experience in the industry, having worked for Tesla, Sunrun, Solar City.

The company works with large and small industry players to match customers with solar providers. The company also partners with GivePower, a nonprofit, donating a percentage of revenue to support the organization’s empowerment programs.

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The Good

  • No Fees
  • Unbiased Research
  • Industry Relationships

No Fees

As a brokerage firm, Smart Energy Brokers' services are free to customers. The company is working toward building a solar marketplace to connect homeowner with a well-known energy provider and great services. 

This no-fee service is very beneficial to customers, and no one can complain about the price point. Other companies like Pathways Energy do charge customers for providing consultation and evaluation of options.

Unbiased Research

As an independent brokerage firm, the company’s goal is to help customers find the best fit for their needs. The team offers to use their years of experience to identify the best solution for each customer’s specific solar needs.

Because the customer is not paying Smart Energy Brokers, the trust level is extremely high, as customers are being supported without financial incentive on the company’s part. 

Industry Relationships

While Smart Energy Brokers offers unbiased options, the company is able to procure better pricing for customers due to ongoing relationships with solar energy providers. These connections keep the firm freshly updated on the ins and outs of the industry.


The Bad

  • Possible Recommendation Limitations

Possible Recommendation Limitations

While Smart Energy Brokers has partnered with solar companies large and small, the company likely compares providers from a curated, rather than a comprehensive list. Given the recent rise in new solar companies entering the market, it's possible that Smart Energy Brokers may not present offerings from the best local solar providers in your area.


The Bottom Line

Solar energy is an investment for any customers; and the return on that investment depends so much on the effectiveness, cost, and usefulness of the panels and installation provider customers choose.

Having a supportive resource like Smart Energy Brokers in one’s corner to provide information, connections, and advice is a no-brainer for any customer considering adding solar energy to a building or home.

Homeowners are encouraged to read verified Smart Energy Brokers reviews to see how successful the company has been at matching customers to qualified solar installers.

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