Solar energy has become increasingly popular among homeowners looking to reduce their energy bills and carbon footprint. In recent years, many advertisements have promised “free solar panels,” making solar power sound too good to be true. While the idea of free solar panels is appealing, the reality is more complex. This guide explains why solar panels aren’t truly free, how financing options can make them affordable, and how federal and state incentives can save homeowners thousands.
When a company advertises “free solar panels,” it typically means that you won’t pay anything upfront for the installation. However, these offers usually involve a solar lease or power purchase agreement (PPA). Under these arrangements, a solar provider installs and maintains the system, and you pay for the electricity it produces at a fixed rate or monthly lease payment.
In short, “free solar panels” aren’t truly free, they shift the cost from an upfront payment to monthly obligations over time. Homeowners need to carefully evaluate these agreements to ensure they are getting a good deal.
For homeowners who want to own their solar panels and maximize savings, financing options can make solar more affordable without paying the full cost upfront. Here are the most common options:
These financing options allow homeowners to spread out the cost of solar panels while still benefiting from ownership incentives. Owning your system typically results in greater long-term savings compared to leasing or PPAs, even if monthly payments are involved.
The federal solar tax credit, also known as the Investment Tax Credit (ITC), allows homeowners to deduct a portion of the cost of installing solar panels from their federal taxes. In 2025, the ITC is still available at 30% of the total system cost. This includes the cost of panels, inverters, installation labor, and related equipment like solar batteries.
For example, if your solar installation costs $25,000, you could receive a $7,500 tax credit when you file your taxes. This can significantly reduce the total cost of going solar and makes owning your system even more attractive.
It’s important to note:
The tax credit is non-refundable, meaning it can reduce your federal tax liability but won’t provide a refund beyond the taxes you owe.
Unused portions of the credit can usually carry over to future tax years, so you don’t lose the benefit if your tax liability is lower in the first year.
In addition to the federal tax credit, many states, cities, and utilities offer additional incentives to reduce the cost of solar. These can include:
When combined with financing options and federal incentives, these programs can make solar energy more affordable than ever, often allowing homeowners to achieve net-zero or even negative electricity bills over time.
Owning your solar panels rather than leasing offers several advantages:
Deciding whether to lease or own solar panels depends on your financial situation, goals, and long-term plans for your home. Here’s a simple way to think about it:
A reputable solar installer can help you compare these options and determine which path is most cost-effective for your household.
Compare the best-rated solar installers and read real customer reviews.
Compare Top Companies“Free” solar panels sound tempting, but they are rarely free in the long run. Monthly payments, long-term contracts, and limited incentives can reduce the benefits. For homeowners who want the greatest savings and control, owning a solar system through financing is usually the smarter choice.
With the federal solar tax credit still at 30% in 2025, combined with state incentives and net metering programs, there has never been a better time to go solar. By choosing the right financing option, homeowners can make solar energy more affordable, reduce energy bills, and increase the value of their home.
By Best Company Editorial Team
October 7th, 2025
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