Solar Startup "Bright" Lowers Energy Costs in Mexico

Abbey Dufoe

Last Updated: January 25th, 2023

A solar energy startup company, "Bright," is making waves with their new project to bring solar energy to the "expensive and complicated" energy system in Mexico.

Jonah Greenberger, founder of Bright and ex-Chevron employee, aims to build cost-effective and environmentally-friendly solar panels for the sunny country, reports TechCrunch. Here's what he's planning:

  • Bright will install the panels for free and provide a subscription-based fee system (much like cable). The money for installation and panels themselves comes from private investors, who lease the use of the panels by the homeowners. Investors make money on the generated power.
  • The company will be competing with energy provider Envolta, which builds and installs the panels. Bright pays a contractor to install pre-made panels.
  • Bright installs one panel per day, and is hoping to get to 50 per day soon.
  • One installation costs between $10,000 and $20,000 depending on the contractor and the area of installation. Homeowners will then pay about $250 per month to Bright, who splits the payment with investors.
  • Bright homeowners have the option to drop out of the service at any time, as per a signed contract with Bright.


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