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Gabb Wireless

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4.1

Overall Score

Author: Kaitlyn Short

LAST UPDATED: March 4th, 2025

Gabb Wireless is on a mission to keep kids and families connected and protected. The company believes there is a growing problem with kids having too much tech too soon, unlimited access to the internet with harmful content, and unhealthy interactions.

Gabb Wireless is equipping families with products that keep kids safe while still connecting them to friends and family, allowing them to experience the world in a positive way. 

Gabb Devices have an innovative spam filter for texting, no internet browser, no social media apps, and no third-party app store. Gabb plans include coverage on a nationwide 4G LTE network with unlimited talk and text on a flexible monthly plan to fit the needs of each child. Gabb Devices help kids focus on connecting in ways that help build relationships and allow them to spend more time developing skills and hobbies.

Simply put, Gabb’s mission is three-fold:

  • Protect children
  • Connect families
  • Encourage life outside the screen

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The Good

  • National Coverage Minus Alaska
  • Safety Features to Protect Kids
  • Affordable Phone and Plan
  • Customer Reviews

National Coverage Minus Alaska

Kids, like everyone, need a phone with reliable service. Gabb phones are built on the back of the nation’s most reliable network and offer great cell phone service coverage. Coverage is offered throughout the United States.

Hawaii is included in Gabb Wireless’ cell service coverage; however, the company does not currently offer any coverage in Alaska.

Safety Features to Protect Kids

The cell phone market for kids is growing, and there are many options for parents and guardians to choose from. Gabb Wireless’ phones offer several safety features to keep kids safe, including the following:
– No internet, no social media
– Active GPS tracking
– Unlimited talk + text
– Gabb Music kid-safe streaming
– Gabb Guard spam blocker
– Parent-managed safe third-party apps on the Gabb Phone

Plus, there is an ever-growing list of safe (parent-approved) third-party apps on the Gabb Phone Plus.

Affordable Products and Plans

Gabb Wireless sells two types of phones as well as a watch (a phone kids wear). 

Gabb Watch 2
This is a great option for younger kids or those who prefer a stand-alone watch device. The Gabb Watch 2 triples as a cell phone, GPS device, and interactive watch. It comes in two colors: Silver and Space Gray. It has an affordable upfront cost as well as a competitive monthly fee. You can see the company's website for a cost breakdown. 

The Gabb Watch 2 also comes with the following features:

  • Reliable GPS and tracking functionality with customizable safe zones that notify you when your child leaves and enters specified locations
  • Unlimited talk and voice/preset text on the nation’s most reliable network
  • 15 customizable text message presets, voice messaging, and emojis
  • Up to 25 parent-managed contacts (no outside calls or texts)
  • SOS/emergency button for primary contact
  • Parent-controlled lock mode to limit distractions during school hours 
  • Flashlight app easily accessible from the drop-down menu
  • Resistant against sweat, water, dirt, and sand
  • Gabb Go (a fun task manager and step counter)

Gabb Phone
A device that looks like a regular smartphone, the Gabb Phone allows unlimited talk and text with the option for MMS (the ability to send/receive picture messages and group text). This device has no access to the internet or any third-party app stores. It can be tracked via GPS and is a great option for a first phone. The Gabb Phone has a competitive upfront price and monthly cost. You can see the company's website for the cost breakdown.

Gabb Phone Plus
In addition to all the features of the Gabb Phone, the Gabb Phone Plus is a premium Samsung quality device and comes pre-installed with safe apps as well as optional parent-managed safe third-party apps.

Customer Reviews

Reviews left on BestCompany.com consist of parents thanking Gabb Wireless for creating a mobile device that allows them to easily communicate with their children but doesn't include all the headaches or safety concerns that come with modern smartphones.  

In fact, most Gabb customers were extremely satisfied with the included apps and features installed on the phone, stating that it was just enough to entertain their child but not cause them to ignore the world around them. Other customers were happy with the phone and its long battery life (due to the fact that kids can't drain the battery on internet browsing or social media).

A number of reviews also mentioned the company's customer service. In particular, many customers felt that Gabb Wireless responded to their questions in a timely manner and often went above and beyond to help. 

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The Bad

  • Cheaper Options Available 
  • GPS Capability Limitations

Cheaper Options Available

If you are looking for an even more basic and affordable phone that lets you keep in touch with your child and track their location using GPS, there are lower-priced options with great reviews. While the company's pricing is competitive for what you get, parents can find options for half that cost with lower tech features. Think walkie-talkies on steroids with a large range.

GPS Capability Limitations

Other companies' phones allow GPS to navigate using a maps app, which may be an added feature on the Gabb Phone Plus in the near future.

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The Bottom Line

Gabb Wireless gives parents and children the option of affordable and safe tech. It is designed to teach kids healthy screen habits and give them independence while allowing parents peace of mind.

Cell phones can have a lot of benefits for children and families, but they can also come with issues. Many parents want their child to have independence and would like to be able to communicate with them while they are away from home but they may not like the idea of giving their child full internet, app store, and social media access. Gabb Wireless helps alleviate these worries with its devices. It also offers kids a limited selection of apps to allow them to learn healthy screen habits while having fun and growing.

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Star Rating

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2.7

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392 Reviews

Review Breakdown

5 grade

58%

4 grade

6%

3 grade

5%

2 grade

4%

1 grade

27%

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Gwendolyn Adams

UPDATED REVIEW: After posting our initial review, someone at Gabb reached out and offered to Warranty our watch and screen protector as the battery length was not performing as it should per their customer service. We were excited to have a new one sent quickly. We have used it for a few days since the replacement and don't see any problems with the battery with the new one. We are hopeful that this new one will continue to work out! INITIAL REVIEW: We have been using the Gabb Watch for about Seven months. I like that it is simple and I like that it is affordable. I have been disappointed and annoyed with how often you have to clean it for it to charge as well as for what a short charge the phone holds. Whenever my son uses it often, it runs out of battery super fast and even after a full charge and shutting it off, it won’t hold a full charge overnight. The screen protector worked when we dropped it but we were surprised how easily it broke and noticed that things like my phone cover for my cell phone are much sturdier. The customer service is torture. You have to interact with them so many times and it feels like they don’t even hear you.

2 years ago Edited April 13, 2023

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Reply from Gabb Wireless

Hi Gwendolyn, thank you for this review! We are happy to hear that we were able to get your situation resolved. Thank you for allowing us a chance to make it right with you!

Mar. 27th, 2023

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Katie Oceanside, NY

Overall its a great idea for kids that aren't old enough for a phone. This allows my husband and I to keep in touch with her whether its walking home from school or going on a bike ride. She can also talk and text with her friends. Its not as user friendly mainly because i have an iphone. One thing i would say is make sure you back up your info. Its not an automatic function like the iphone when you are setting up the phone. Make sure you sign up for Gabb ID this will ensure back up. My daughter dropped and broke her phone. The process for getting a new phone was very easy but i was unaware of backing it up. Make sure you get insurance worth it!

2 years ago

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Reply from Gabb Wireless

Hi Katie! We love to hear that your Gabb device is a good fit in your family! Thank you for this feedback to help make others aware of the Gabb Cloud subscription that we have available on our devices. This feature allows for customers to back up their photos, contacts and settings through the GabbID for situation just like you mentioned. We're sorry to hear about accidental damage with your device but are happy our Customer Support was able to help! Like you, we also recommend the Extended Warranty insurance for any of those accidents that might happen.

Jan. 13th, 2023

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Jeanna Edouard Boston, MA

I am updating my review because a great representation of the gabb company finally reached out to me to not only fix my daughters service issues where texts weren’t coming or going through but we were able to come to a compromise regarding a replacement phone. Though it’s not the exact solution I was hoping for, it shows Gabb’s willingness to make their customers happy to keep them and I’m very grateful for that and will be staying with them like I had wanted to begin with. Thanks so much again, Kimberly!

2 years ago Edited March 6, 2023

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Reply from Gabb Wireless

Hi Jeanna, We are glad that this issue was able to get resolved for you, and that you had such a positive experience! Thank you for taking the time to leave this feedback. We appreciate you!

Mar. 1st, 2023

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Wendy Harker Draper, UT

Perfect for your kids first phone. It’s a great way to teach them how to respond to a text message, answer a call, and be responsible for a device. Obviously, the fact that Gabb doesn’t have social media is awesome but teaching kids the the basics of having their own phone is important. We had a Gabb for 2 years and there were a few times it would glitch. It was pretty frustrating but the customer service was decent and helped us out. I’m a fan of Gabb and would recommend it to anyone looking into a beginner phone for your kiddos.

2 years ago

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Reply from Gabb Wireless

Thank you, Wendy! We appreciate this feedback!

Jan. 19th, 2023

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Sabrina Sutter Prescott, AZ

Great experience once I called. The only down fall was when we purchased the phone and were transferring the number from a different carrier, there was no instructions in the box for that. We have never had to do this, so we were not familiar knowing that we had to get a transfer pin number. The agent we spoke to was very helpful. She answered all of our questions and we were totally satisfied in the end thank you.

2 years ago

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Reply from Gabb Wireless

Thank you Sabrina, we appreciate you!

Dec. 15th, 2022

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Jason McDonald Columbus, IN

We really like Gabb for our kids, but the downside is the online chat feature, while sometimes helpful, can be a pain. It took fifteen minutes for the chat agent to understand. Maybe it was a communication issue on my part, but after the fifteen minutes, the chat agent reiterated what I already said. Products are fairly decent. My son doesn't like that he doesn't have an iphone or apps like his buddies, but that's a cross I'm willing to bear. Pricing is great.

2 years ago

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Reply from Gabb Wireless

We appreciate all of this feedback, we will pass this review on to our team! Thank you Jason!

Dec. 15th, 2022

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Angela Merrick West Jordan, UT

I love the customer service at Gabb. Also, I love that my teenager can use a device that looks like a smart phone for unlimited talk and text and I don't have to worry about internet dangers. My teenager is not 100 percent happy with the Gabb phone because every once in a while (around 2-3 times per week) he can't use the service, and in order to get it to work again he has to take the case apart, remove the SIM card, then replace the SIM card and case. He is grateful for a phone but feels that a phone should not have this issue.

3 years ago

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Kisb Los Osos, CA

Gabb has the BEST customer service I have ever experienced. I had a really tricky time getting everything complete on their very user friendly, but SUPER finnicky website, pure frustration. Every email communication between myself and a couple different representatives kept me trying for this phone. It worked, and I will praise the team members for keeping me a customer!

4 years ago

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Ruth Chambless Jeffersonville, IN

I love the concept of the Gabb phone, no internet or social media. I do not give a 5 star because as a parent that is conscious of these things, I am also conscious of music my child is exposed to. I would be so much happier if there was no radio app on this phone!

2 years ago

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Reply from Gabb Wireless

Thank you Ruth for this review! We appreciate your taking the time to write this and hearing your feedback. We will be sure and share this with our team to take a look into!

Feb. 9th, 2023

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Jason K Austin, TX

Overall the service is great. It's exactly what we were looking for with a limited phone. Part of me wishes there were more options like an Amazon music. Gabb has their own option, but price adds up when you add things like MMS and music, etc.

2 years ago

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Reply from Gabb Wireless

Hi Jason! Thank you for this review and the feedback. We'd be happy to bring this feedback to our team to look into for a potential future update. Thanks again!

Jan. 20th, 2023

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Maranatha Carthage, MO

The gab wireless phone service the purpose it was intended. I am confident that my son is able to communicate through Colin text without the perils of online presence. Location services has given me a little trouble, but I was not counting on that service to begin with.

2 years ago

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Reply from Gabb Wireless

Thank you for this review Maranatha!

Jan. 19th, 2023

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Barry Hansen Kirkland, WA

see below response and you should be able to understand why I 4 stared you in one area. you have a good product but need to have easy access to real people in customer support.

2 years ago

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Reply from Gabb Wireless

We will make sure to take this feedback to our team! Thank you, Barry!

Jan. 25th, 2023

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Mary Kempton Brooklyn, NY

When I talk with someone it’s great. But it is really hard to find a phone number to call, you are constantly pushed to online help articles or chat.

2 years ago

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Reply from Gabb Wireless

Thank you for the feedback Mary, we appreciate you making us aware that the phone number to call isn't very easy to find. We will pass this along to our team!

Jan. 17th, 2023

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Kelly E Page, AZ

Love that I can get in touch with my kids quickly. Also if they have the ringer off I can easily ring it from the app so they respond quickly back.

2 years ago

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Reply from Gabb Wireless

Thank you for this feedback Kelly! We love to hear this!

Jan. 26th, 2023

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Deanna Jaramillo

I like being able to call and text my kids but it would be nice to have a maps app for when the older teens are driving.

2 years ago Edited January 18, 2023

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Reply from Gabb Wireless

Hi Deanna! Thank you for this review and your feedback! Our team is always working on improving to provide the best experience for our customers. We do have safe 3rd party apps available on our Gabb Phone Plus without an additional fee added. Our team is currently working to bring apps in the Travel/Maps category for teens just like you suggested! If you have any further questions or feedback, reach out to our amazing Customer Support on our website or social media direct messages. Thank you!

Jan. 6th, 2023

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Shannon Bender Salt Lake City, UT

Great phone. I don't love the chat/customer service option, but for the price and reason for the phone, it's good enough.

3 years ago

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Lindsey Diediker Spanish Fork, UT

For some weird reason our account was frozen & we reached out to customer service & they helped immediately! Thank you Gabb wireless!

4 years ago

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Jacks Friend Riverton, UT

Great first phone for our kids. My sons voicemail has never worked but other than that, it's been a good phone.

3 years ago

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Karin Ramos Seattle, WA

I had some questions re their contract policy and the customer service representative was fast and efficient.

3 years ago

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Serpentcrusher7 OLOSS Detroit, MI

Overall great experience. Could work on some of the technicalities of the phone.

2 years ago

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Reply from Gabb Wireless

Thank you, Serpentcrusher!

Feb. 2nd, 2023

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J Connelly Saratoga Springs, UT

Bought a Gabb phone for my 12 year old son and we love it. Just talk and text and we feel very safe with him having it.

5 years ago

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Kathy Apopka, FL

It a very nice phone, only complaint is accessing music files is difficult

2 years ago

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Reply from Gabb Wireless

We appreciate this feedback, thank you Kathy!

Jan. 19th, 2023