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Author: Kaitlyn Short

LAST UPDATED: February 12th, 2025

Originally called American Family Life Assurance Company of Columbus, Aflac was started by three brothers, Bill, Daniel, and John Amos, in 1955 in Columbus, Georgia.

The company is publicly traded, earning ~22.3 billion dollars in revenue in 2019. Offering multiple types of insurance — including accident insurance — Aflac is a major player in the market.

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The Good

  • Wide Availability
  • Cash Payment
  • Lack of Medical Exam

Wide Availability 

Aflac’s accident insurance policies are available to individuals, not just through an employer. This widens access to supplemental insurance to many individuals who are self-employed or not able to be insured through work plans. MetLife has supplemental policies as well, but accident insurance is only available through an employer. Competitor Unum is also only available through employers.

Cash Payment

When a claim is filed and verified, the company pays individuals directly through a personal check or account direct deposit. There is no hassle as far as going through a middleman main insurance provider. Customers can choose personally how to use the claim money.  

Lack of Medical Exam

The company does not require a medical exam in order to apply for an accident protection policy. This shortens the process of onboarding, as well as reduces paperwork, time delay, and ease of getting started.

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The Bad

  • Non-Transparent Pricing
  • Lengthy Claims Process
  • Sales Calls

Non-Transparent Pricing

Aflac does not have pricing and coverage listed on their website. Customers must fill out and submit information to request a quote. Competitor Unum also does not include pricing online either.

However, other companies provide more information up front and have automated sign up, so having to go through a sales agent is a bit of a deterrent. Buddy Insurance clearly lists pricing online — $50 per person or $128 per family per month — and makes that information about sign up a lot easier to find. 

Lengthy Claims Process

Many customers have complained about lack of communication from representatives, numerous requests for paperwork (sometimes duplicates of what was already sent), and Aflac avoiding paying out for claims. Payments also can take a long time to be received.

The number of complaints has increased significantly in the last two years or so, although a cause of this increase cannot specifically be determined.

Sales Calls

Customers have also complained about receiving calls from Aflac or affiliated partners wanting to upsell products, and that this happens frequently. This is par for the course for insurance brands, as the industry is highly competitive and rates change frequently.

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The Bottom Line

Aflac is a known brand — there’s hardly a person online or who watches television, who isn’t familiar with the company.

Lesser known is that the company offers accident insurance — and that it is more widely accessible to customers independent of employment status.

Like any corporation, Aflac’s disadvantages come from bureaucratic hassles and red tape; however, its deep pockets make the company’s financial procedures a very attractive choice.

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4.1

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79 Reviews

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61%

4 grade

13%

3 grade

10%

2 grade

4%

1 grade

13%

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Peter Land O' Lakes, FL

Very average in regards to customer service and pricing. Live agents were usually available but sometimes it could be a 30 minute wait or I have to wait for a callback that took 24 hours. Once I spoke to someone live, they were very cordial and efficient and knowledgeable, but I didn’t feel they could compete with my current insurance company chose not to go that route.

1 year ago

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jamee emens Scottsdale, AZ

I have had Aflac for 16 years. I think the insurance offerings are comprehensive and competitively priced. I think their insurance reps are flakey. Our first Aflac rep was great. We had him for five years. When he left Aflac, we have years with no rep, reps that won't return phone calls, and reps that leave Aflac and try to take us with them. The claim process with Aflac is easy and the payment is prompt.

2 years ago

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Wendy W Collinsville, IL

Prices seem okay but when it comes to filing a claim they make it hard to do so. I was injured April 25, 21 and still haven't seen a penny. I keep sending in paperwork and signing consents and still they keep asking for more information. I'm also filling for short term disability for having surgery due to the accident and have been told it may not be classified as an injury and I may not get paid for it right away. If I had known it was going to be a fight to get paid I never would have purchased their insurance. Customer service is very sympathetic and understanding but can'r really help as "another department" that you can't speak to determines what is needed and if it meets the criteria of "an accident" or "illness" under their guidelines that are not identified in the policy paperwork they give you.

3 years ago

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WastedTalent Binghamton, NY

At first, Aflac had no problems paying out when I went into the hospital for emergency surgery and miss a few weeks of work. A couple of years later, they refused to pay out after I had to have a knee operation. My job terminated me the day before my surgery (company was moving and I wasn't commuting 70 miles) and Aflac wouldn't pay me, even though I was paid up with them.

3 years ago

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Don Thigpen Kansas City, MO

I had it but it was complicated from my vantage point. On the positive, I'm going to try them again just to give them the benefit of the doubt. I do believe they are an honest company.

2 years ago Edited February 10, 2023

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Don Dunagan Camillus, NY

It's not very easy to put in a claim. They paid quick, but I have struggled both times I submitted a claim. Not sure if I will keep it.

3 years ago

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MBA Dallas, TX

Over prices in comparison to colonial life.

2 years ago

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Diane Cantrell Denison, TX

Way too expensive unable to afford there insurance

3 years ago