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Author: Kaitlyn Short

LAST UPDATED: February 12th, 2025

Originally called American Family Life Assurance Company of Columbus, Aflac was started by three brothers, Bill, Daniel, and John Amos, in 1955 in Columbus, Georgia.

The company is publicly traded, earning ~22.3 billion dollars in revenue in 2019. Offering multiple types of insurance — including accident insurance — Aflac is a major player in the market.

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The Good

  • Wide Availability
  • Cash Payment
  • Lack of Medical Exam

Wide Availability 

Aflac’s accident insurance policies are available to individuals, not just through an employer. This widens access to supplemental insurance to many individuals who are self-employed or not able to be insured through work plans. MetLife has supplemental policies as well, but accident insurance is only available through an employer. Competitor Unum is also only available through employers.

Cash Payment

When a claim is filed and verified, the company pays individuals directly through a personal check or account direct deposit. There is no hassle as far as going through a middleman main insurance provider. Customers can choose personally how to use the claim money.  

Lack of Medical Exam

The company does not require a medical exam in order to apply for an accident protection policy. This shortens the process of onboarding, as well as reduces paperwork, time delay, and ease of getting started.

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The Bad

  • Non-Transparent Pricing
  • Lengthy Claims Process
  • Sales Calls

Non-Transparent Pricing

Aflac does not have pricing and coverage listed on their website. Customers must fill out and submit information to request a quote. Competitor Unum also does not include pricing online either.

However, other companies provide more information up front and have automated sign up, so having to go through a sales agent is a bit of a deterrent. Buddy Insurance clearly lists pricing online — $50 per person or $128 per family per month — and makes that information about sign up a lot easier to find. 

Lengthy Claims Process

Many customers have complained about lack of communication from representatives, numerous requests for paperwork (sometimes duplicates of what was already sent), and Aflac avoiding paying out for claims. Payments also can take a long time to be received.

The number of complaints has increased significantly in the last two years or so, although a cause of this increase cannot specifically be determined.

Sales Calls

Customers have also complained about receiving calls from Aflac or affiliated partners wanting to upsell products, and that this happens frequently. This is par for the course for insurance brands, as the industry is highly competitive and rates change frequently.

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The Bottom Line

Aflac is a known brand — there’s hardly a person online or who watches television, who isn’t familiar with the company.

Lesser known is that the company offers accident insurance — and that it is more widely accessible to customers independent of employment status.

Like any corporation, Aflac’s disadvantages come from bureaucratic hassles and red tape; however, its deep pockets make the company’s financial procedures a very attractive choice.

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Tx Mike Columbus, TX

If you are the type of person that saves all your grocery store and gas receipts and keeps them in a file in chronological order that you review and tabulate on a weekly basis, then AFLAC just might be the insurance company for you. While they promise great things about how you can save all this money and make a small fortune getting paid to go to the doctor for a hangnail, the reality is that the claims process is tedious and very time consuming for little reward. Not to mention, the insurance itself is expensive for the payout you receive. There are no free lunches out there and if you think your going to get one with AFLAC it will be the most expensive PB&J you ever bought!

3 years ago Edited September 14, 2021

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Q Kelly Hallandale, FL

I was approached by one of their representatives the only problem that I have with this company is if you have already been diagnosed they will not sign you up you are not eligible for Aflac so what’s the point

3 years ago

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Chris Bright Tempe, AZ

I felt like they over charged and did not do a great job explaining the service. I cancelled because I felt like I was throwing my money away.

3 years ago