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Author: Kaitlyn Short

LAST UPDATED: February 12th, 2025

Originally called American Family Life Assurance Company of Columbus, Aflac was started by three brothers, Bill, Daniel, and John Amos, in 1955 in Columbus, Georgia.

The company is publicly traded, earning ~22.3 billion dollars in revenue in 2019. Offering multiple types of insurance — including accident insurance — Aflac is a major player in the market.

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The Good

  • Wide Availability
  • Cash Payment
  • Lack of Medical Exam

Wide Availability 

Aflac’s accident insurance policies are available to individuals, not just through an employer. This widens access to supplemental insurance to many individuals who are self-employed or not able to be insured through work plans. MetLife has supplemental policies as well, but accident insurance is only available through an employer. Competitor Unum is also only available through employers.

Cash Payment

When a claim is filed and verified, the company pays individuals directly through a personal check or account direct deposit. There is no hassle as far as going through a middleman main insurance provider. Customers can choose personally how to use the claim money.  

Lack of Medical Exam

The company does not require a medical exam in order to apply for an accident protection policy. This shortens the process of onboarding, as well as reduces paperwork, time delay, and ease of getting started.

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The Bad

  • Non-Transparent Pricing
  • Lengthy Claims Process
  • Sales Calls

Non-Transparent Pricing

Aflac does not have pricing and coverage listed on their website. Customers must fill out and submit information to request a quote. Competitor Unum also does not include pricing online either.

However, other companies provide more information up front and have automated sign up, so having to go through a sales agent is a bit of a deterrent. Buddy Insurance clearly lists pricing online — $50 per person or $128 per family per month — and makes that information about sign up a lot easier to find. 

Lengthy Claims Process

Many customers have complained about lack of communication from representatives, numerous requests for paperwork (sometimes duplicates of what was already sent), and Aflac avoiding paying out for claims. Payments also can take a long time to be received.

The number of complaints has increased significantly in the last two years or so, although a cause of this increase cannot specifically be determined.

Sales Calls

Customers have also complained about receiving calls from Aflac or affiliated partners wanting to upsell products, and that this happens frequently. This is par for the course for insurance brands, as the industry is highly competitive and rates change frequently.

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The Bottom Line

Aflac is a known brand — there’s hardly a person online or who watches television, who isn’t familiar with the company.

Lesser known is that the company offers accident insurance — and that it is more widely accessible to customers independent of employment status.

Like any corporation, Aflac’s disadvantages come from bureaucratic hassles and red tape; however, its deep pockets make the company’s financial procedures a very attractive choice.

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79 Reviews

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61%

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13%

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10%

2 grade

4%

1 grade

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Sandy Murray

They were offered as a supplemental insurance for dental coverage. I submitted a claim for reimbursement of a panoramic x-ray because I am unable to do bite-wing x-rays, and they denied my claim. On top of that, it took them over 90 days and a complaint to the Tennessee Dept. of Insurance to finally get a denial so I would know why they denied it. It seems to be a bait and switch plan - the little one page benefits guide leaves out the loop holes that are in the actual policy that you don't get until they finally send a denial. Unfortunately, Tennessee insurance code is very general so you can't call them out for bad faith. It also seems no attorney wants to handle this type of insurance claim since it is not a personal injury with lots of potential money involved.

9 months ago

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Zayden Dumas

I've had aflac for over 15 years and tried to make a claim, after 2 months of phone calls and being put on hold and having calls dropped they sent me paperwork to file a claim, When I called about verifying previous wages. I was told that aflac can not be used if you are currently unemployed or looking for work, even if your account is up to date. When I mentioned I wanted to talk to a manager to cancel my account I was hung up on

9 months ago

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Veronica Rusnak Milwaukee, WI

I've been battling AFLAC for the past 9 weeks following my total knee replacement surgery. I've had a policy for close to 8 years and have never had this issue before. Part of the Hospital Indemnity benefits include surgical benefits. After 9 weeks of trying to get this benefit paid, FINALLLY they notify me that they (claimed) they changed the policy back in March (this is October-November-December) and removed this benefit. I recieved no such notification. I especially like how they put off answering my requests for the past 9 weeks (where i spent an hour on the phone weekly because nobody follows up on their claims to "escalate to a supervisor" -- No I had to call weekly to get a status) until after OPEN ENROLLEMENT is closed. I want to cancel this policy but I'm worried that since open enrollment is closed I'm stuck having my paychecks deducted to the tune of $300/month to go to these crooks. If your employer offers AFLAC, RUN RUN RUN! They used to be great; now they're slimy crooks. Avoid AFLAC like the plague. (because if you get the plague and try to claim it on your "critical illness policy" chances are they'll find a way not to pay your claim.

1 year ago

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R. M Reseda, CA

I had it a few years ago. It was a nightmare that I got rid of! They charged me and when I needed them, they refused to pay for my hospitalization. Then I stopped it the following year but they kept charging me! Until I complained them to the Department of Insurance. I will never recommend it to anyone

3 years ago

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Rom Mendawi Los Angeles, CA

I had it a few years ago. It was a nightmare that I got rid of! They charged me and when I needed them, they refused to pay for my hospitalization. Then I stopped it the following year but they kept charging me! Until I complained them to the Department of Insurance. I will never recommend it to anyone

3 years ago

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Debra Sims Chicago, IL

My husband had cancer and they paid for him just having cancer but they did not pay for his doctor visits that were cancer related we were very disappointed in them they are not very trustworthy only because they don't tell you things up front.

3 years ago

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Toni Hudson Cantonment, FL

I had Aflac, paid hundreds of dollars for nothing. When I got hurt on the job. Aflac managed to not pay me for my ingery. They used loop holes or their own evaluation by looking at paperwork. Not a trust worthy insurance.

3 years ago

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2020 Umatilla, FL

All seems great on paper until you get the products installed and try to call customer service to help answer your questions. And this is all over-priced to start with!

3 years ago Edited March 7, 2022

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Judy St. Petersburg, FL

I tried and tried to purchase this coverage but they couldn't figure out how to cash my check so I couldn't purchase it! Lol

3 years ago

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Jeff Robinson Fair Oaks, CA

Horrible customer service. Waste of time and money

1 year ago