Author: Kaitlyn Short
You know about Apple, the electronics giant, and you've probably heard of Beats by Dre, the company famous for their headphones. But did you know the companies are connected? In 2008 Beats Electronics (which operates Beats by Dre) opened for business, and partway through 2014 Apple bought them out. While Beats by Dre focuses on music equipment, Beats Music (also operated under this company) provides music streaming. And even though they're new and only available in the US, they've got competitive features and a growing reputation. Founded by Jimmy Iovine and rapper Dr. Dre, Beats Music was first developed in 2012 and officially launched in January 2014. Initially referred to as Daisy, this streaming service detects individuals' music preferences and uses algorithms to personalize their stations. So what makes Beats Music stand out? They emphasize hearing all of the music-every note and every beat-which isn't surprising considering they're associated with Beats by Dre, the people with phenomenal headphones. Rather than giving you a subpar experience with music, Beats strives to provide the best audio quality and optimal songs.
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