BestCompany.com is trying to work directly with this company to verify the accuracy of the information on this page. Thank you for your patience as we make sure we’re getting it right.
Are you a representative
of this company?Claim this Profile
One of the big names in the music streaming industry, Spotify was founded in 2006 by Daniel Ek and co founder Martin Lorentzon. It didn't launch, however, until October 2008-and back then it was called Spotify AB.
While Spotify is quite popular today among United States users, it actually launched in Sweden first. Two years after the launch, it had acquired about 10 million users, and two years after that (2012), that number doubled to 20 million. As of 2014, the company boasts 50 million active users.
Talk about rapid growth!
When Spotify first launched, it wasn't the most accessible streaming service around. People could only use it if they received an invitation to create an account, and even then they were required to pay for the account. Nothing was free. After a few months, however, the people at Spotify wanted to develop a free version-which led to the options users enjoy today. About 12.5 million people pay for a subscription to use Spotify while the rest enjoy free (ad-supported) streaming.
What makes Spotify unique?
Unlike some competitors, Spotify doesn't just feed you preselected songs. It lets you hand-select songs you're in the mood for. What's more, you can download songs from Spotify and listen to them offline on your device. Spotify syncs with a variety of platforms too, including the Web, Android, iOS, and Windows.
Signing up for Spotify is much more accessible now that the company is older. To do so, you just create a username and password and then enter your email address, date of birth, and gender. You'll also need to download Spotify on your device in order to play songs. With over 30 million tracks to offer, you'll hardly run out of options.
Despite its current popularity in the US, Spotify didn't become available there until 2011. More than 1,200 employees strong, it now reaches more than 50 languages and operates in 60 different countries. Its worldwide headquarters are in Stockholm, Sweden, and London, UK, and its US headquarters are in New York, New York.
Possibly the best thing about streaming with Spotify is the control you have as the user. Unlike some competitors, Spotify lets you pick the song you want to listen to right now. You can also create and save personalized playlists.
Spotify also boasts a library of 30 million songs-and adds about 20,000 tracks to this library every day. About 1.5 billion playlists have been created on Spotify so far. With that extensive of a library, chances are good that you'll be satisfied with the music you can stream on-demand.
As a consumer, one of your primary concerns is price. Spotify won't let you down there. As long as you're willing to put up with ads, you can stream Spotify for free! Even if you don't want ads, the premium plan (which is ad-free with even higher-quality audio) is just $9.99 per month-about the same amount most competing services charge. As a bonus, students enjoy a 50% off discount every month.
Spotify is also accessible in 60 countries throughout the world, which means it's easier to take your music with you when you travel or move.
One word: ads.
Because Spotify's free version makes no profit off of users, the company relies on ads and paid subscriptions to make any money. So unfortunately, to use Spotify you should be prepared to either tolerate ads every few songs or fork over a monthly fee.
What's more, some users have complained that certain ads on Spotify are inappropriate. This can be a major turnoff, especially to users who want family-friendly streaming. Not only do these ads interrupt your music experience; they can leave you with a bad taste in your mouth.
In addition, to use Spotify you need to take the extra step to download Spotify on your device. Downloading it isn't a major red flag by any means, but it does add an extra step and possibly troubleshooting on your part.
In general, the music streaming industry is still fairly new, but there are admittedly options with more years of experience than Spotify. Because Spotify has been around since only 2008 (and in the US since only 2011), it has a shallower history than some competitors. Again, this isn't a reason to avoid using Spotify, but it may be a reason for any kinks you experience with them.
Streaming music is an online pastime, and, as such, the website for it should be easy to use. Spotify's website is easy enough to navigate, but it's a bit visually overwhelming and includes unnecessary information. Because of this, it may take a little extra effort to find the links you need.
All in all, most of Spotify's limitations are not red flags but, instead, might disagree with your preferences. So as you search for the right streaming company, you'll need to know what's most important to you.
As part of our service, we attempt to partner with all the companies that we review, and may get compensated when you click or call them from our site; however, regardless of any current, past, or future financial arrangements, companies listed on Best Company cannot buy their position, nor do we manipulate or inflate a company's ranking for financial gain. A company’s ranking is based on and calculated by an objective set of ranking criteria, as well as user reviews. For more information on how we rank companies, click here.
All user reviews posted on Best Company are subject to screening and approval. We reserve the right to approve or deny any review posted to this site in accordance with our Review Guidelines. Best Company never suppresses user reviews—unless they are being investigated for authenticity, or if they violate our review guidelines. We encourage anyone who suspects a user review to be fraudulent or intentionally inaccurate to please notify us here.
I am a die hard fan of spotify. It sounds so cheesy but I love how they always make special playlists for you every single day, and every end of the year. They make me feel special!
LOVE spotify. I am a premium member with the student discount and it is SO NICE. It is a reasonable price for students and the quality is great. A very wide variety of music and it is easy to navigate the app. You can save songs so that you can listen to them when you don't have wifi which is very nice.
i LOVE spotify. i can have any song i want, they have pre-made playlists, and they give me suggested playlists compared to the type of music i listen to. plus they have a student spotify if you're in college and it's so cheap!
My entire family uses Spotify! We all love it as it is extremely easy to use and it has endless music! I listen to music every single day and by using Spotify I never get bored with my music as there are multiple playlists of new music for me!
Spotify music is my one and only music streaming service. Their prices are low and their collection is infinite. They have all the music I need and more, with little to no cost. It is easy to save songs and make playlists.
Spotify is my favorite place to stream music! From creating my own playlists to using my friends or Spotify recommended i always know i will have good music to listen to.
Spotify is the absolute best, I use it everyday. I love how I can customize my library and create my own playlists, while still finding new music.
I love Spotify! It has every song I search and I am constantly listening to music.
Endless number of songs and tunes all at your fingertips. Membership is definitely worth it and adds many functions that are worth it.
I love spotify, especially because I can download whatever song I need and it to any of my playlists. I also love the discount they give to students.
I have used lots of different music providers but I keep coming back to Spotify because of all the different things they provide. I love the playlists they make and I love that you can choose song choices and make your own albums.
Everyone argues about spotify vs apple music but I definitely believe spotify is better! They make you daily playlists depending on the music you listen to and at the end of the year they make a ton of playlists depending on the music you listen to. They care a lot about their customers and I love that.
Spotify is great and I’ve used it for 5 years. I love the layout and it’s easy to use. I enjoy their updates and never have a hard time navigating it. They have a student discount which I always appreciate
Spotify is an amazing tool for me since I am a dance teacher. So many great playlists are on there to find awesome music and new music to use for dances/ just to listen to. Spotify is a great music streaming app. You get every song right when it comes out and don’t have to wait a few days for new music.
Spotify is by far the best music streaming service. As a student, I get Hulu and Showtime with Spotify premium. It's awesome. I also love how Spotify creates playlists tailored to what you listen to each week.
Spotify is great for people who know what they like and like to organize it how they choose. The ability to create personal playlists is great and song suggestions are normally very accurate to taste. The ads are sometimes annoying, but it's free.
i like spotify when i want to discover some new music. Easy to find great new playlist
Spotify is great for streaming music. It is cheap to be able to search any song and be able to listen to it whenever you want to.
Switched from Apple music to Spotify for the better interface and browsing options. Have since fell in love with the various currated playlists. Have discovered so much more music that I love using Spotify!
Spotify is one of the consistent things in my life. I'm surrounded by it. The fact you're able to listen in a variety of ways - through the app, desktop player and the website, is amazing. It all syncs up, as well. If I start listening to a podcast on the app I can pick up where I left off on my desktop. The choices of music has only GROWN, and the amount of podcasts on here? 100% pure ear candy.
My kids love spotify. I have the free version so I listen to it sometimes. I don't like the shuffle play feature, as I like to hear albums straight through with the songs in order. But Spotify has a great selection of songs and artists.
Spotify is such a fun app to use because it allows you to create your own playlists! It asks what music you like so it can create playlists for you. I have enjoyed just about every song I've listened to on Spotify!
Spotify is a great way to find playlists with the music you love. It is an awesome app to listen to playlists and find new music. Sometimes is is very slow though.
I love Spotify! It is so easy to find all the music you want! I only wish there weren't so many ads...but hey! Spotify premium fixed that!
Easy to use and such a large variety of music. Worth the money I spend each month.
Spotify is one of the best music providers I've ever used. Just for ten dollars a month you get unlimited, free choice music. Absolutely amazing.
spotify is so nice, the app works very well with any phone and it has the most music and is very reliable, love spotify
I’m a music buff. I listen to everything, and Spotify is my best friend. I don’t have premium because I have no money, but, although the adds are annoying, they’re bearable, and the music selection is great. Get premium if you can. It’s life changing. And listen to some Barry Manilow while you’re at it. He’s so underrated, honestly guys. Get your life together and get the feeling again.
I really like Spotify you can lesson to music all the time! But it kind of sucks if you don’t have premium!:(
I really like Spotify. It is super easy to use. I get to listen to just about any song I want, and make all sorts of different playlists.
only great if you have spotify premium, but a great was to find new music and playlists
My grandson helped me set up Spotify and I absolutely love it. I have several playlists that I love. New songs are suggested for me and are usually songs that I really enjoy. The product is very user friendly.
Spotify is great I always have it on my phone and I use it all the time. It has all of the best songs and artists. But if you don't have premium you will only be able to skip a certain amount of adds in a row, before you have to wait a while for some more.
I love Spotify i like that they offer unlimited music for a low price and you can even download songs so if you dont have service you can still listen.
Spotify has a great app for the computer and phone. I like that i can skip around with ease and it integrates my existing music on my phone and my computer. There are some ads, but the service is free; the ads arent too aggressive.
Love love love this company great prices and i always get what i need asap. i would recommend place to anyone- great support and help
spotify really revolutionized the game for music streaming services and still has one the best experiences across all platforms.
Love this streaming service. My only complaint is that you can't see a full list of the artists songs available on the service.
There is too much going on in the app so it's not easy to navigate when you're looking to change stations quickly. I think it would be much better if the layout was more simple.
The thing I like about Spotify is how specific you can be in your music choices. I wish they had a good free streaming service. The paid service is not bad.