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One of the big names in the music streaming industry, Spotify was founded in 2006 by Daniel Ek and co founder Martin Lorentzon. It didn't launch, however, until October 2008-and back then it was called Spotify AB.
While Spotify is quite popular today among United States users, it actually launched in Sweden first. Two years after the launch, it had acquired about 10 million users, and two years after that (2012), that number doubled to 20 million. As of 2014, the company boasts 50 million active users.
Talk about rapid growth!
When Spotify first launched, it wasn't the most accessible streaming service around. People could only use it if they received an invitation to create an account, and even then they were required to pay for the account. Nothing was free. After a few months, however, the people at Spotify wanted to develop a free version-which led to the options users enjoy today. About 12.5 million people pay for a subscription to use Spotify while the rest enjoy free (ad-supported) streaming.
What makes Spotify unique?
Unlike some competitors, Spotify doesn't just feed you preselected songs. It lets you hand-select songs you're in the mood for. What's more, you can download songs from Spotify and listen to them offline on your device. Spotify syncs with a variety of platforms too, including the Web, Android, iOS, and Windows.
Signing up for Spotify is much more accessible now that the company is older. To do so, you just create a username and password and then enter your email address, date of birth, and gender. You'll also need to download Spotify on your device in order to play songs. With over 30 million tracks to offer, you'll hardly run out of options.
Despite its current popularity in the US, Spotify didn't become available there until 2011. More than 1,200 employees strong, it now reaches more than 50 languages and operates in 60 different countries. Its worldwide headquarters are in Stockholm, Sweden, and London, UK, and its US headquarters are in New York, New York.
Possibly the best thing about streaming with Spotify is the control you have as the user. Unlike some competitors, Spotify lets you pick the song you want to listen to right now. You can also create and save personalized playlists.
Spotify also boasts a library of 30 million songs-and adds about 20,000 tracks to this library every day. About 1.5 billion playlists have been created on Spotify so far. With that extensive of a library, chances are good that you'll be satisfied with the music you can stream on-demand.
As a consumer, one of your primary concerns is price. Spotify won't let you down there. As long as you're willing to put up with ads, you can stream Spotify for free! Even if you don't want ads, the premium plan (which is ad-free with even higher-quality audio) is just $9.99 per month-about the same amount most competing services charge. As a bonus, students enjoy a 50% off discount every month.
Spotify is also accessible in 60 countries throughout the world, which means it's easier to take your music with you when you travel or move.
One word: ads.
Because Spotify's free version makes no profit off of users, the company relies on ads and paid subscriptions to make any money. So unfortunately, to use Spotify you should be prepared to either tolerate ads every few songs or fork over a monthly fee.
What's more, some users have complained that certain ads on Spotify are inappropriate. This can be a major turnoff, especially to users who want family-friendly streaming. Not only do these ads interrupt your music experience; they can leave you with a bad taste in your mouth.
In addition, to use Spotify you need to take the extra step to download Spotify on your device. Downloading it isn't a major red flag by any means, but it does add an extra step and possibly troubleshooting on your part.
In general, the music streaming industry is still fairly new, but there are admittedly options with more years of experience than Spotify. Because Spotify has been around since only 2008 (and in the US since only 2011), it has a shallower history than some competitors. Again, this isn't a reason to avoid using Spotify, but it may be a reason for any kinks you experience with them.
Streaming music is an online pastime, and, as such, the website for it should be easy to use. Spotify's website is easy enough to navigate, but it's a bit visually overwhelming and includes unnecessary information. Because of this, it may take a little extra effort to find the links you need.
All in all, most of Spotify's limitations are not red flags but, instead, might disagree with your preferences. So as you search for the right streaming company, you'll need to know what's most important to you.
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I love my Spotify membership. It has a huge variety of music and I never have a hard time finding what I need. The app is great and the price is cheap. Great service for a great price.
Spotify has changed the way I listen to music. I love being able to create my own playlists, collaborate on playlists with friends, and the recommendations they give are always great. I've discovered a ton of great, new music that I wouldn't have found otherwise. Spotify Premium is definitely worth it!
I really like to stream music with Spotify because of it's music selection and the ease with which you can pull songs up.
Spotify is great, I really enjoy how they have a free version of the app( that does include ads)for people to use, without it I would have to pay for music, and the ads aren't that big of a deal
Spotify is the only music streaming service I use. The price is great and the selection is even better. I love using it while working out or doing yardwork!
A solid service. The best one out there if you’re paying for a subscription especially if you’re a student.
Spotify has all the music that I love and need. It has great coverage and I never have buffering issues and the music is high quality and sounds great. Great price and great for all the family as well.
Spotify is awesome! I love how you can listen to so much music without paying! I wish you could have more skips but overall, it's pretty great!
I use Spotify every single day!!! I love how they always have every song you want to listen too!!! They also offer a free trial for 30 days and after the 30 days up you can continue premium for a really good price!! I love having Spotify!!
I love Spotify to stream all my music. I was able to get a student discount by providing my school email. It's so inexpensive each month and I seriously don't know what I did before Spotify in my life! It really is the best.
What did we ever do before Spotify entered our lives? I know I would actually spend a lot of money on new CD's but now your can have personal play lists that fit every individual and style. If you are a college student the fees and so cheap.
Spotify has been too slow to resolve issue with Alexa not being able to play on the free account like Pandora, iHeart, and others. Very poor programming support group. They need to hire better engineers or this app will not survive.
Dreadful service! Live chat give incorrect I information, screen shot taken to prove incorrect information given, company refuses to take responsibility for their own staff and the additional charges I incurred due to lack of appropriately trained staff
Spotify does a great job at continually improving its product and service. I appreciate the updates and developments to the app and streaming possibilities.
I have enjoyed using Spotify. I like how I can make my playlists, as well as share them with other people
Buy Spotify now! It is my most used app and I love it. Every time I have a song pop into my head, I know Spotify will have the song I'm thinking of so that I can play and listen to it. I love music so this app has been a wonderful tool for me to discover new music as well as listen to my old favorite songs.
My husband and I would not be able to live without Spotify. We both have different tastes in music which would make buying what each of us likes expensive. Spotify allows us to have many different kinds of playlists that fit both of our tastes. The only thing I would change is allowing more than one person to listen at a time.
I love Spotify and don’t mind spending money for premium at all. It really does make the service 10x better!
They have a lot of variety of music, and even have unknown artists that I really enjoy and couldn't find other places. Definitely worth it.
Spotify is my all time favorite app I have on my phone. The streaming is always clear and it has a variety of music choices.
Spotify is my favorite music streaming app. It allows you to share collaborative playlists with friends as well as add other's playlists to your own library.
I love the convienence of Spotify! I have 5 children and we all have a family account. We listen to any song we ever think of at anytime we choose and it’s great!
I am a student so I really appreciate that they have a student discount for $5/month. Worth it to pay for premium so you don't have to hear adds. Kind of annoying that if you don't have service/wifi... your music won't play unless it is downloaded beforehand. Overall- pretty happy with it.
I've liked Spotify but don't use it as much as I thought I would. I do like the ability to choose my songs. I have never purchased the service, I've only tried the free app.
Absolutely love Spotify! They have every song and podcast imagineable on here .
Spotify is the best music streaming company! I really like being able to customize my playlist.
I like spotify for the amount of music they have. I like how I can make my own play lists. And it is easy to use.
I have had a family plan for about 6 months now. This service is awesome. We have been able to find almost any music we want on it. I love the queue options and being able to save phones offline when data coverage is not available.
By far, this is the service we use the most! We have the family plan and each of the 5 accounts is used heavily. Creating playlists is great!
We have a family subcription to Spotify and use it all the time. I was always confused about how to get music before but now it's easy and I have all the songs I want right on my phone.
I LOVE SPOTIFY. It has been my absolute favorite music app to listen to. I listen to my music on it everyday. It is easy to find my songs and to find new music.
I like that Spotify allows me to find the exact song or album I want to listen to and that I can choose it.
My favorite all time music steaming service. I love that I can pick all my favorite music from every different genre. I wish it would give me more skips though. Sometimes I just am not feeling a song at the moment so I have to use my skips wisely.
The thing I love about Spotify is that you can pick and choose songs to create your own playlist/station
Spotify is a really great to stream music and to find playlists others have made and to find new music.
I use spotify because I can pick whatever music I want. There's a great selection of music and its free.
Spotify always gives me the experience I am looking for. They have such a good selection of songs.
Great app, loved playlists and recommended songs. Love that I can listen to while exercising.
I love Spotify because I can quickly and easily find playlists that I’m looking for. I love it when my trainer creates a new play list and shares it with me. Customized, tailored music to my taste!
Amazing selection of music--the best in my opinion. However, this company doesn't allow for family sharing plans and strictly enforces this. So we went back to Google play.
I love Spotify. I have so many choices of music, pre-made playlists, suggested songs that I might like, I can save and download my playlists, etc. Definitely worth the money. You get a lot of bang for your buck.
Spotify is a great music app because you can listen to music on the go. I often play spotify on my way to school in the morning and going to and from volleyball practice.
Love that I can play Spotify over my google home. It makes it so easy, less ads than some other music apps.
Spotify Is the only way to go. I think its 10.00 a month for unlimited uninterrupted music. The best part is they make playlists for you based on the music you listen to the most.
Spotify is so amazing,I defiantly like it more than Pandora-other than more ads about how you should buy premium. It has more song choices and better sound quality. i always have Spotify on hand and i use it everyday.
We have the family plan which seems to work out well and my kids love it. when I have researched it it seemed like it would be a nice service to have, so ultimately we are giving it a shot. from what the kids say they can virtually listen to whatever music they want plus Spotify offers a student discount. I use it often but they use it way more!
I use spotify frequently . It has a large selection of music to choose from. I upgraded once but when I went to cancel that was really difficult. If you dont mind commercials I would reccomend Spotify.
I love Spotify. I currently use the student premium subscription and it’s worth the money! It’s also easy to use and I have yet to search for a song that they don’t have.
I was recently introduced to Spotify and it is my new favorite music streaming app! It’s so simple to use and I can’t wait to upgrade to the commercial free version.
I have Spotify on my phone and I really like it. I am giving it a four because some of the buttons are confusing on it. I accidentally pressed a button on one of my favorite songs and it deleted it from my playlist. and it took me a really long time to figure out how to get it back. but other than that, I love how you can find any song that you like on it and make your own playlists.