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Direct Solar America

Is This Your Business?
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LAST UPDATED: May 9th, 2023

Direct Solar of America is a solar energy brokerage company that helps consumers find and install the best solar energy systems. 

The company’s state coverage area includes the following: 

  • Arizona
  • California
  • Colorado
  • Connecticut
  • Florida
  • Georgia
  • Illinois
  • Kansas
  • Kentucky
  • Maryland
  • Massachusetts
  • Michigan
  • Missouri
  • Nevada
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • Ohio
  • Oklahoma
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • Texas
  • Virginia

Direct Solar America is unique in that it supports traditional residential solar installations but also coordinates commercial solar installation and serves DIY customers with equipment selection and delivery. 

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The Good

  • Communication Claims
  • Does Most of the Heavy Lifting
  • Financing Options
  • Solar Equipment
  • Transparency 

Communication Claims

Direct Solar America says you will never be out of the loop communication-wise throughout the solar installation process. You can expect to hear from the company via your preferred method (text, email, or phone) at every key point throughout the solar relationship. 

Does Most of the Heavy Lifting 

The solar industry is notoriously changing — mainly due to rapid technological growth — and if you’ve ever ridden the solar coaster, you know it can be difficult to keep up with ever-changing tariffs, sales team, and installation team turnovers, updated electrical and building codes, new equipment, various financing options, and more. 

In addition, many solar companies are opting to specialize in just one solar faculty (sales, construction, or finance). 

With the number of changes to the industry and all the technical jargon, many customers don’t feel comfortable choosing a solar company on their own. That’s where Direct Solar comes in. 

The company offers to do most of the leg work for customers. After determining a customer’s budget, timeframe, and specific needs, Direct Solar works with hundreds of reputable lenders and solar companies to find the best product and service provider for its customers’ homes or businesses. 

This is great for consumers who are unfamiliar with the industry and perhaps don’t have time to research reputable solar companies. 

Financing Options

Direct Solar America offers a variety of financing options, including solar loans and power purchase agreements (PPAs), making it easier for customers to choose the option that best suits their needs and budget. We weren't able to find specifics about financing partnerships, so you'll need to ask the company about the specific details. 

Solar Equipment

While the company’s website doesn’t list specific equipment brands, it claims to have access to the best solar manufacturers for solar panels, inverters, and solar batteries. Plus, the company will never try to sell you unneeded equipment. 


Direct Solar boasts that its primary goal is to find customers the best solar power systems for their homes and businesses. The company states that there is no financial incentive for Direct Solar to pick one solar company over another. In fact, the company claims to answer all questions honestly about the pros and cons of each company.


The Bad

  • Needs Customer Reviews
  • Adds a Middleman to the Process

Needs Customer Reviews

Direct Solar America needs customer reviews so prospective customers can know what they might expect with this company. Customer reviews can shed light on a solar company’s quality of service, level of customer satisfaction, and promptness of communication. 

Adds a Middleman to the Process

Some people may find Direct Solar’s services to be unnecessary. 

A solar broker is an individual or organization that acts as a third party between homeowners and businesses who want to go solar. 

Solar brokers are essentially matchmakers who work with customers, broadcast an upcoming job to solar contractors and lenders, and then select one of them to get the job done. 

While this may be a great option for some, it may just add another person to deal with through the entire process — and this middleman may charge a brokering fee. 


The Bottom Line

Direct Solar America appears to be a good company whose main goal is to help consumers navigate the solar industry with a bit more ease. 

Homeowners and businesses who want to be sure they’re getting exactly what they want and need from a solar company will want to check out Direct Solar America’s platform. 

However, Direct Solar America isn’t the right choice for everyone, and consumers with more experience in the solar industry may find the company’s concierge model unnecessary. 

We would like to see customer reviews that can corroborate the company’s claims of superior customer communication. If you’ve worked with Direct Solar America, please leave a review below! 

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