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ASAP Finance

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6.3

Overall Score

Author: Kaitlyn Short

LAST UPDATED: March 10th, 2025

ASAP Finance offers fast and secure online matching services to connect borrowers with top-rated direct payday lenders. Online payday loans, also known as cash advances, are short-term borrowing solutions to provide borrowers with money quickly for unexpected expenses.

In contrast to loans through traditional financial institutions, payday loans do not require good credit or a conventional credit check. Payday lenders base decisions on minimal eligibility criteria that include the following:

  • Be at least 18 years or older
  • Provide proof of regular income
  • Provide a valid email address and phone number
  • Be a United States citizen or permanent resident
  • Have a valid checking or savings account
  • Be a resident of one of the eligible payday loan states

Through the ASAP Finance online application, the entire process of applying to receiving funds takes one or two days. The loan amount for payday loans range from $50 to $1,000. Payday loans are a high APR option with fees that may range from $10 to $25 per $100 offered. The repayment period is usually in two to four weeks when a borrower receives their next paycheck.

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The Good

  • Simple, Online Process
  • Discloses State Regulations
  • Scholarship Award Program

Simple, Online Process

The entire process of applying for a payday loan to receiving funds can be as quick as one or two days. To apply for a payday loan, borrowers simply need to submit the simple three-step online loan application with all pertinent personal information through ASAP Finance. After submission, borrowers receive a quick decision and are connected to lenders who give offers that include the lender’s interest rates and loan terms. Once an agreement has been made with the lender and the contract e-signed, the lender will directly deposit the loan amount into the bank account by the next business day. 

Discloses State Regulations

State regulations for payday and online personal loans vary based on the state in which the borrower resides. Regulations may include the amount of the loan, the interest and fees that can be charged, the terms and repayment timetable, allowed number of rollovers, and payment extensions. ASAP Finance discloses some of the states’ regulations for payday loans and which states prohibit payday loans on its site for clients’ information. Regulations are prone for modification, so it is advised that clients additionally check state official websites.

Scholarship Award Program

ASAP Finance has a biannual scholarship in which one selected winner is awarded $500 to be used towards their education. To be eligible, students must have United States citizenship and be current high school seniors and undergraduate students. To apply, students must submit a 700 word essay on the given topic and then "like" and "share" at least one of ASAP Finance’s Twitter or Facebook profiles. Submission deadlines are in June and December with winners announced in July and January.

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The Bad

  • Indirect Lender
  • Time in Business Undisclosed 

Indirect Lender

ASAP Finance does not provide loans to borrowers. The company is an online matching service that connects borrowers to top-rated lenders. As an indirect lender, rates, fees, and loan terms are undisclosed as they vary based on loan and vendor. Borrowers will need to compare rates, fees, and loan terms with other payday loan companies after receiving an offer from the connected lender. Borrowers are unable to research lenders before applying as ASAP Finance does not disclose the lenders it partners with. 

Time in Business Undisclosed

It is unclear how long ASAP Finance has been in business as its time in business is undisclosed on its site. The number of years in operation may be an indicator of a reputable company. 

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The Bottom Line

ASAP Finance may be a good option for borrowers who have urgent financial matters, but are unable to acquire loans through traditional financial institutions because of factors such as time limitations or bad credit. 

ASAP Finance is not a direct lender; it connects borrowers to short term loan lenders. This requires additional research from the borrower into the rates, fees, and loan terms as these vary based on the lender. Partner lenders are also undisclosed on the company’s site. It is important to research the lender to establish if it is reputable. We recommend researching the lender through the Better Business Bureau, reading reviews, and verifying that it does not have findings from the Consumer Financial Protection Bureau (CFPB) before making an agreement or signing a contract.

Payday loans are high-cost short-term loans and an expensive way to borrow as they typically have high APR rates and fees. We do not recommend taking out a payday loan unless the borrower is confident they can repay it back in full and on time. We also recommend comparing rates, fees, and loan terms with offers from additional lenders to ensure the consumer’s best financial interest.

View Best Payday Loan Companies

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Star Rating

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4.8

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63 Reviews

Review Breakdown

5 grade

81%

4 grade

16%

3 grade

3%

2 grade

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Maragaret

this legal thing popped up out of nowhere and I needed cash fast to pay the lawyer bills & loan person was totally professional and approved my loan right away. Having those funds allowed me to focus on handling the legal stuff instead of stressing over money.

6 months ago

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Reply from ASAP Finance

Dear Margaret

Hey there! Thank you so much for your feedback! We truly value your honesty and would love to learn more about your experience if you're willing to share. Your insights help us grow, and we’re so grateful for your time.

Nov. 1st, 2024

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Kevin Damian ,

Fine service! I have got a salary cut due to the pandemic, and was searching for some ways to handle my expenses. A friend of mine suggested this website. I have never taken these types of loans, so I didn't know how they work. From me a big like for the information on the website, as it was enough to have an idea about the specifics of these loans. The application was really fast! I must say that I am surprised how easy it was to get a cash advance. Definitely recommend it!

4 years ago

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Reply from ASAP Finance

Kevin Damian, thank you so much for the appreciation of our efforts and for your kinds words!

Jan. 19th, 2021

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Mikyah Streater

Applying for the loan was super quick, and the money came crazy fast. These guys are good! Filling out the loan form was mad easy, and the money came quick. So nice not to wait around.

9 months ago

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Reply from ASAP Finance

Hi, Mikyah! Thank you for your review! Please let us know if we can do anything to improve your next visit. We look forward to seeing you again soon and continuing to provide exceptional service. Are there any additional insights or areas where we can enhance the experience as we continually refine our offer?

Jun. 28th, 2024

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Jen Martison New York, NY

just liked your financial assistance, so cool that response within several minutes but your lender have some long loan agreement, and it upset me little bit, didn't understand all the terminology, but overall it was ok, thank you!

3 years ago

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Reply from ASAP Finance

Hi, Jen. Please, drop us a line next time, when you don't understand the agreement clauses. Our customer care agents will explain you the necessary terminology.

Jan. 31st, 2022

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Margy Gonseth

Read between the lines though, sometimes they still check into your finances somehow even when advertisin' no credit check. Good luck out there!

1 year ago

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Reply from ASAP Finance

Your kind words are greatly appreciated! We're thrilled to hear that you had a positive experience with our service. Our team is committed to exceeding expectations, and your feedback encourages us to keep up the good work. We look forward to assisting you again soon. Best regards, ASAP Finance Team!

Apr. 29th, 2024

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melysa ch, Miami, FL

thanks for the loan but your location in florida is so small I just couldnt wait inside, i got outside and there was too hot

2 years ago

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Reply from ASAP Finance

Hi, Melysa. We will make efforts to improve this location and make it bigger for our customers! Stay tuned!

Jul. 29th, 2022

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Steven Seattle, WA

nice customer care and suitable interest rates, took some extra minutes to access the money but it was ok the next working day. Goog job guys!

3 years ago

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Reply from ASAP Finance

Hi, Steven. We are sorry that it took you too much time to get an answer but we make effort to short this period and provide you an instant approval decision. Feel free to try it again next time. Best Regards, Gregory Allen.

Jun. 30th, 2021

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Elyse Simunek Kirkland, WA

Glad I decided to work with this service, its very reliable and did a great job with offering me the most affordable variant. Good Luck!

4 years ago

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Reply from ASAP Finance

Elyse Simunek, thank you for trusting our service!

Jan. 19th, 2021

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Harriet Honeycutt Boca Raton, FL

Their flexible loan terms are like a safety net, making real-life moments a little less stressful!

1 year ago

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Reply from ASAP Finance

We are thrilled to receive your 4-star review! Thank you for taking the time to share your positive experience. We strive to provide the best service possible, and it is rewarding to know that we have met your expectations. We look forward to serving you again in the future.

Dec. 29th, 2023

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Zowey Andrews Phoenix, AZ

This company has a good take on hiw to make a client feel secure.

3 years ago

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Reply from ASAP Finance

Zowey Andrews, thank you for sharing your experience with us!

Apr. 21st, 2021