Invisalign vs SmileDirectClub

McCall Martin
McCall Martin | Senior Editor
The invisible aligner industry is booming, with several new companies emerging with their own unique way to make your new picture-perfect smile a reality. Invisalign is likely the most recognized name in the invisible braces industry, launching their product/service over 20 years ago. On the other hand Smile Direct Club has been around since 2014, but has shown tremendous growth by serving over 750,000 customers so far. 
 
Many people are torn between Invisalign and Smile Direct Club. When comparing the two companies side by side, there are a few similarities, but there are also some major differences. While both companies rely on clear, plastic trays to gently move your teeth into the desired position, the treatment process and delivery are entirely different. 
 

Invisalign vs Smile Direct Club

Invisalign is known for its innovative technology, high-quality products and trusted dentist led invisible braces treatments.

Smile Direct Club is know for its affordability, at home convenience, and short treatment time.

Below will show a side by side comparison of the key factors that make Invisalign vs Smile Direct Club different. The most notable factors include —
  • The average cost of each invisible braces treatment
  • The down payment and monthly payment requirements
  • The number of payment options
  • The average length of invisible braces treatment time
  • The average cost of the impression kit
  • The customer service ratings
  • The companies trustworthiness
  • The quality of the product
Invisalign logo
#5 Invisalign
5.6 Overall Score
3.8
star star star star star_border
(254)
SmileDirectClub logo
#3 SmileDirectClub
6.6 Overall Score
2.7
star star star_half star_border star_border
(2,650)

Overview

Invisalign

Cost of Impression Kit

N/A

Payment Options

One-Time Payment, Monthly Installments, Accepts Insurance

Cost of Treatment Plan

Varies

Average Treatment Duration

Varies

Monthly Payment Plan

Varies

Down Payment

Varies

Time in Business

27 Years

SmileDirectClub

$59

N/A

$89

6 Months

24 Months

$250

10 Years

Ratings

Invisalign

Overall Score
5.6 of 10
Review Score
3.8
star star star star star_border
Value for Money
4.3
star star star star star_half
Quality of Product or Service
4.4
star star star star star_half
Company Trustworthiness
4.5
star star star star star_half
Likely to Recommend
8.1 of 10

SmileDirectClub

6.6 of 10
2.7
star star star_half star_border star_border
4.1
star star star star star_border
4.0
star star star star star_border
4.0
star star star star star_border
8.0 of 10

Pros & Cons

Invisalign

PROS

  • Widely trusted clear aligner brand
  • High-quality products
  • Ability to treat advanced malocclusions
  • In-office monitoring and care
  • Clear aligner program for teens

CONS

  • Doctor visits required
  • Highest costs in the industry
  • Long treatment lengths

SmileDirectClub

PROS

  • Teen treatment available
  • Ships internationally
  • Oral care and whitening products included
  • Flexible pricing options
  • Straighter teeth in as little as 6 months

CONS

  • Down payment required
  • Retainers not included in treatment price
  • Some customer service issues

Reviews

Invisalign

Number of Reviews
254
Review Breakdown
3.8
star star star star star_border
1 star
4%
2 star
5%
3 star
6%
4 star
21%
5 star
64%

SmileDirectClub

2,650
2.7
star star star_half star_border star_border
1 star
10%
2 star
4%
3 star
8%
4 star
17%
5 star
61%

Reviews for Invisalign

Helpful Favorable Review

star star star star star

Dawn Grover

January 13th, 2024

DETAILS

I am wearing Invisalign now! It's been a great way as an adult to align my teeth and bite. After all, our kids got their braces, I thought it was my turn, and it's been great! Most people can't even tell I have them on and I have the option to take them out when giving A speech or speaking to people, and I don't want to have them in. Great product.

Helpful Critical Review

star star_border star_border star_border star_border

Adam Brown

July 10th, 2023

DETAILS

check_circle

Review Source

4 years....still not done. Still having issues. Rather have my money back. Invisalign a joke. They blame the provider. When they have fucked up trays. Don't deliver on time. I want my money back. Preparing for lawsuit against Invisalign.

Reviews for SmileDirectClub

Helpful Favorable Review

star star star star_border star_border

Amanda George

July 14th, 2023

DETAILS

They advertise one price but then when you call to ask for that they raise the rate and say that your specific needs dont fit what we advertised. I paid for it for about 3 months and then quit because I didn't see results like they guaranteed I would. The charges are separate for the impression kit, however the Customer service is very nice and helpful. That's why I have 3 stars instead of 2.

Helpful Critical Review

star star_border star_border star_border star_border

Andrew

August 4th, 2023

DETAILS

I ordered the teeth whitening kit, and after a few uses the light stopped working. I called to get a replacement and they refused to send one. I attempted at being a "Karen" and asked for a manager, then I was told there is no one else to speak to and I'm out of luck (so that customer service rep was the CEO???). So their equipment doesn't hold up for even a single WEEK, they refuse to replace it, and customer service lies to you.

The Final Word

As shown in the table above, If you want to straighten your smile, both companies can make that happen. However, there are several factors you should consider before settling on one company. Below will highlight the differences the standout in the Invisalign vs Smile Direct Club face off.
 

 1. How the average costs compare    

The average Smile Direct Club cost is going to be significantly cheaper compared to the cost of Invisalign — Why?
 
Smile Direct Club relies solely on virtual communication, meaning there are no trips to the dentist or office visit fees. You are only paying for the product, there is no up charge to compensate for time spent one on one with a dentist. To start the entire process, you'll take a free 30-second online smile assessment. If approved, you'll get your at-home impression kit. Then a licensed dentist or orthodontist will create a treatment plan and your aligners will be shipped to your home. 

Depending on how you look at it, this can be a pro or a con. 
 

 2. The quality of orthodontist treatment vs. at-home treatment  

Smile Direct Club does the whole clear aligner process remote. The send supplies to your door and you consult with their professionals over the phone. While you might be thrilled at the fact that you won't ever have to visit a dentist's office again, it also means you won't be able to consult directly with your dentist if there are any problems or concerns. You'll have to rely on a stranger over the phone — who doesn't personally know you or your teeth — for advice and guidance. 
 
Those that choose Invisalign love the trusted assurance that they get from going into their orthodontist. It brings many patients peace of mind to know that for the extra money, their misaligned teeth will receive personalized attention to ensure the straightest smile in the end possible.

Another thing to consider is the quality of impressions versus the quality of scans. Smile Direct Club has its customers take their own impressions with a putty-like substance. By having the customer make the molds themselves, this increases the likelihood of needing a second or third impression — which can delay your straightening process by several weeks. Additionally, a putty mold isn't the most reliable method for capturing exact details. 

Invisalign eliminates the need for goopy putty molds and instead uses the iTero Element® scanner to get a 3D image of the patient's teeth. A high-resolution, interactive image of your teeth, taken by a professional is going to be more accurate and reliable than a putty mold. 

If you prefer you can visit a SmileDirectClub SmileShop (located throughout the country) and get a 3D scan instead of making an at-home impression. This is free of charge; however, it kind of negates the convenient, do-it-from-home aspect that SmileDirectClub advertises. 
 

 3. Customer service  

Lastly, before choosing a company, it's important to consider the company's customer service. The advantage Invisalign has over Smile Direct Club is the fact that people are working with their personal dentist and everything comes through them. Unfortunately, SmileDirectClub when it comes to customer service has struggled to keep up with consumer demands resulting in late shipments, mixed up orders, and other poor customer service experiences. 

If you want to straighten your teeth but don't want to have to visit the dentist every few weeks, Smile Direct Club might be for you. However, keep in mind that while straightening your teeth from home is convenient, it leaves ample room for user error and complete trust in someone you've never met. 
 

The bottom line 

The cost of Invisalign's clear aligners are going to cost more. You're going to have to visit the dentist's office every few weeks since your dentist/orthodontist will be your Invisalign provider however, at least you can sleep at night knowing that if a problem occurs you have someone you know and trust who can help solve the problem. You are also more likely to get better fitted aligners that can fix your crooked teeth due to the dental in house 3D image scanner compared to the traditional putty impressions.
 
The cost of Smile Direct Club is thousands of dollars cheaper and, on average, treatment time is significantly shorter than Invisalign's with the average time coming in at around six months. The convenience of the remote at-home treatment can be a huge bonus for some, or turn off for others who prefer more personalized supervision during their treatment.
 
Both are great companies with great customer reviews. We highly recommend customers in search of straighter teeth choose the the invisible braces provider that best suites their needs. For more info and customer reviews about Smile Direct Club, Invisalign and other top clear aligners companies, compare all top clear aligner companies here

Top Choice

SmileDirectClub Logo
SmileDirectClub

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