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Author: Kaitlyn Short

LAST UPDATED: March 20th, 2025

Founded in 1997, Priceline is a travel site that helps consumers find and book flights, hotels, rental cars, cruises, and vacation packages. The company has several other brands and subsidiaries under its umbrella in order to help customers receive the best deals on travel accommodations.

Keep reading for details about Priceline, plus read Priceline reviews from real customers.

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The Good

  • Family of Brands
  • Travel Accommodations
  • Navigation
  • Hotel Guidebook

Family of Brands

For over 20 years, Priceline has cultivated and evolved its travel booking service to keep travelers coming back as often as possible. The company's family of brands includes Booking.com, Kayak, Agoda.com, Rentalcars.com, and OpenTable, just to name a few. As part of The Priceline Group, Priceline travelers can expect to see results comprised of information from thousands of booking sites.

Travel Accommodations

Priceline seeks to give its customers as much freedom as possible by allowing them to name their preferred price and bid for their trip accommodations. Travelers can book the following through Priceline's platform:

  • Hotels
  • Flights
  • Rental cars
  • Vacation packages
  • Cruises

Navigation

Priceline has made it so that its platform is easy to navigate, offers some of the best deals in the industry, and gives travelers the "low down" on each vacation and travel package that is offered on its website. Consumers can search for vacation options by destination or star rating in order to quickly find what they are looking for.

Hotel Guidebook

One of the best services offered by Priceline is its hotel guidebook, which helps travelers understand the features and services that they will receive from each hotel that they are considering.

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The Bad

  • Pricing Discrepancies
  • Limited Foreign Listings
  • Travel Insurance Concerns

Pricing Discrepancies

There are some discrepancies in terms of pricing that Priceline customers should be aware of. For instance, resort fees are not included in bidding, which means that even if a customer gets a hotel deal on Priceline, they could be subject to additional resort fees of $25 or more. This obscure part of its terms of services could greatly inflate travel prices for customers who purchase a stay at a hotel or resort.

Limited Foreign Listings

For American consumers looking to travel internationally, Priceline is not the optimum first choice due to its limited offerings for out-of-country accommodations. Priceline's foreign vacation deals are limited to the following destinations:

  • Puerto Rico
  • The Caribbean
  • The Bahamas
  • Cancun

Travel Insurance Concerns

While Priceline does offer travel protection, there are some concerns about this feature. For example, the company's travel protection coverage is not available outside of the United States. Although Priceline does a nice job of meeting the needs and interests of those traveling within the U.S., the needs and interests of individuals traveling outside of the country are not covered. Travelers should also be aware that Priceline's travel protection does not cover voluntary trip changes or cancellations.

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The Bottom Line

Priceline offers booking for several travel accommodations, including flights, hotels, rental cars, cruises, and vacation bundles. The company also provides effective navigation and a hotel guidebook to help customers quickly find exactly what they are looking for.

However, Priceline's foreign listings are limited and its travel insurance is not available outside of the United States. Additionally, consumers should be aware that they may be subject to additional resort fees not included in their initial bid.

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Star Rating

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1.4

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500 Reviews

Review Breakdown

5 grade

6%

4 grade

4%

3 grade

2%

2 grade

2%

1 grade

86%

Sentiment Criteria

Value

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Quality

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Leola Ailene San Diego, CA

I typically book directly with a preferred company, but it was Thanksgiving weekend and prices were out of control. I checked Priceline and decided to give it a try. I used Priceline to book a car rental with National and found a great deal that was half the price I found with National directly. I had zero issues. After paying through Priceline and reading the fine print about No Changes/No Cancels/No Refunds, I checked my booking on the National site and all my info was there. When I arrived at my destination, check-in was fine. After returning the car a few days later, I got a receipt from National and an email from Priceline. All good! I would use Priceline again.

2 years ago

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Sroth Chicago, IL

I was expecting to get the run-around when trying to cancel my non-refundable car rental due to Covid-19. However, I couldn't be more pleased with the very quick, friendly, and positive response from Priceline. Although their automated call routing system told me I was not eligible to cancel or refund, I stayed on the line for a very positive and quick discussion with an agent who is sending me a credit certificate. I will remain the loyal customer I've been for 15 years!

5 years ago

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LeAnn Baytown, TX

My family went on a driving vacation where we traveled from Houston to Los Angeles to Grand Canyon to Las Vegas and back to houston. I used Priceline to book every room using the name your own price feature. We got great deals. Stayed in very nice hotels too. And it was fun not having every detail lined out before we left.

3 years ago

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Brittany Wilkinson Herriman, UT

I like using Priceline. We recently went to Elko for a funeral. We opted to use Priceline and we went with the option where you agree on an amount and you may or may not get a hotel that is better then what you thought. We were pleased with our room and the price we paid.

5 years ago

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Lindsey American Fork, UT

I ALWAYS find the cheapest flights on this website. As for hotels and others, I haven't found the absolute cheapest. If you're looking for flights, this is the right place. Customer service is very helpful and well at responding.

7 years ago

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keiontai henry Tallahassee, FL

I love using priceline when it comes to finding cheap tickets and reservations, is it so easy to get swamped by other airline prices. But Priceline narrows it down to the top choices for flights, hotels, car rentals and more! Making your trip extra comfortable.

3 years ago Edited December 7, 2021

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Stephanie Love Herriman, UT

I have booked a few tickets through Priceline. It pulls up the best deals and gives you several different options and dates. It’s nice because it does all the comparing for you in one spot and you get to choose the best deal for you.

5 years ago

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ave Pleasant Grove, UT

Such a great website to use when purchasing flights, hotels and rental cars. They offer some really good deals on their express deals if you don't mind not knowing beforehand the flight or the place you will be staying. It has saved us hundreds of dollars. They also are very helpful and have great customer service.

5 years ago

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Ashley Pleasant Grove, UT

I am a fan of Priceline! I have two daughters that play volleyball collegiately and we travel sometimes last minute to go watch them play. I love Priceline because I can name my own price and find some great deals on flights as well as hotels!

5 years ago

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Reese Pleasant Grove, UT

I always check on Priceline whenever I am going on a trip, for hotels, flights, and rental cars. They are easy to navigate and look for promotions that will be an even better deal. They find the best deal, they are easy to book through and I haven't had anything go wrong after the purchase and reservation. Great Company!

5 years ago

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Karrie Ogden, UT

I always use Priceline for last minute hotel deals. I love the bidding aspect because you can often get a room for a fraction of the price of other websites. I feel comfortable using their app and even if you have to call their customer service representatives are well trained and can help.

5 years ago

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Amanda Sherwood, OR

I LOVE Priceline! I do a lot of traveling especially around the US and I always get their express deals as you can easily figure out which actual hotel will be the "surprise" hotel booked! Always get hands down the best rates on the market!!

6 years ago

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Hannah Barth Tallahassee, FL

I looked everywhere for the best rates on a hotels for a trip to California. Priceline by far had the best rates. The associates were knowledgable and answered every question I had.

3 years ago

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Myken , UT

I have been using Priceline for years to book vacations. I use it primarily for hotels but find it super easy to use and their prices being as good as any other travel company around.

5 years ago

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Tracy Womack Cedar City, UT

I used Priceline to plan my trip to Florida and I didn't have any flaws. My flight was delayed and Priceline emailed me to give me updates on my flight. It was great. No problems at all.

5 years ago

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Rob Whipple Mesa, AZ

Always seem to find good options on Priceline. I have used the option to put in a bid and get what they give me a few times. I'm always nervous but it has always worked out well. I set my parameters, so it is what I want.

5 years ago

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L. Fowler Pleasant Grove, UT

I have liked using Priceline to purchase airfare and hotels at a great price. They have a great cancellation policy of 24 hours and I trust them to resolve any issue that may arise in a timely manner.

6 years ago

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Adrianne murray Brigham City, UT

I love booking my airlines on here because you can always find the best deals.I’ve had very good luck with the prices for years now and they will continue to use them

5 years ago

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Jaime American Fork, UT

I have used Priceline several times to book hotels or cars. Most recently I rented a car using Priceline and got a better price than I could find anywhere else.

5 years ago

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Christopher

IT WAS A GREAT AND NICE EXPERIENCE, FROM THE CUSTOMER SERVICE TO THE EASE OF ACCESS IN PLANNING AND BOOKING FLIGHTS.

6 years ago

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William Glover

Very Good. I booked hotel through this website along with flights and got a great deal with everything I needed

6 years ago

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Michelle W Coraopolis, PA

Priceline is great to get options to book a trip. Is shows so many great options from lower end prices to pricey ones. Very easy to use.

5 years ago

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Tony Riverton, UT

When it comes to finding rental cars, priceline always seems to find the cheapest option for me....and I do my fair share of comparison shopping.

5 years ago

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Bryndie Managua, MN

I love Priceline. In my experience they’re unbeat for deals and convenience. Great customer service too.

5 years ago

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Sarah Watters Quinlan, TX

Our favorite discount travel site. I really like the Express Deals because they're a great value but no hassle.

5 years ago

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Vicky G

Excellent, prices always less expensive than other conpanies

5 years ago

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Jim

Priceline has always offered exceptional deals and stellar customer service.

6 years ago

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Amanda Warrendale, PA

Priceline is the best travel planning site and their customer service always is helpful.

5 years ago

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karl

Great site finds the best prices awesome customer service

5 years ago