SmileDirectClub offers bright on teeth whitening supplies in addition to its clear aligner offerings. Bright on products utilize the same enamel-safe whitening agent that dentists use, but products are less than half the cost of professional teeth whitening services. The company offers at-home whitening kits for different amounts of time, including one year kits, six-month kits, and touch up options.

SmileDirectClub claims that using its bright on whitening gel for one week, five minutes each morning and night, can whiten teeth up to nine shades and last for six months. The company’s products also include a 20-LED accelerator light that is powered by smart phones, its own electric toothbrush, and whitening toothpaste.

Top Ranked Companies

#2 Snow

6.1 Overall Score

4.9

star star star star star

(22)

View Profile Visit Site View Profile

Auraglow

5.0

star star star star star

(1)

View Profile View Profile

Beaming White

5.0

star star star star star

(1)

View Profile View Profile

thumb_up

The Good

LED Light
Pen Supply
Phone Compatibility

LED Light

SmileDirectClub has a variety of packages available for teeth whitening options. Most of these packages include an LED light which accelerates teeth whitening and is three times faster than teeth whitening strips. The blue wavelength on the LED light accelerates the bright on formula, creating a whiter smile faster than others. The bright on whitening removes years of tough stains and transforms your teeth with enamel-safe whitening agents approved by dentists. The treatment can last an average of six months, although many customers have reported whiter teeth immediately after use.

Pen Supply

Also found in the teeth whitening packages purchased through SmileDirectClub are premium teeth whitening pens. The pens feature mint flavors, fast absorbing technology, and have a no-mess brush applicator. A whitening pen is a great way to touch up a specific tooth or certain area with a stain that needs extra whitening. The easy-to-use pens provide professional-quality teeth whitening all from the comfort of home. No need to go to the dentist's office; the oral care products are all available for at-home use.

Phone Compatibility

Something unique about SmileDirectClub is the compatibility between devices. Not only does the hands-free, smartphone powered LED accelerator light whiten your teeth, but it also connects with your android or iPhone. This makes it easy to whiten your teeth everywhere. Results make your teeth notably whiter and brighter.

thumb_down

The Bad

Can't Whiten Teeth While Wearing Aligners

Can't Whiten Teeth While Wearing Aligners

SmileDirectClub also provides clear aligner bundles for people who want to straighten their teeth at home. Some invisible braces providers offer teeth whitening solutions that pair with your aligners so you can whiten your teeth while simultaneously wearing your aligners and straightening your teeth. SmileDirectClub's teeth whitening kit is separate from its aligner treatment, so you'll need to whiten your teeth separately and won't be able to put your teeth whitening solution on while wearing your aligners.

However, this is convenient for people who only want to whiten their teeth and don't plan on purchasing the invisible braces treatment, so it may be a positive that SmileDirectClub sells its teeth whitening separately.

gavel

The Bottom Line

SmileDirectClub offers great products like the LED accelerator light and bright on kit, compatibility among technology, and customizable smile-correcting clear aligners. You are getting a great deal for the product as well as fast shipping and high-quality teeth whitening. You can also make an appointment or order your impression kit for SmileDirectClub aligners to see how your smile can be improved.

Was this content helpful?

thumb_up Yes thumb_down No

border_color Write a Review

User Reviews

Star Rating

4.5

star star star star star_half

96 Reviews

Review Breakdown

5 grade

72%

4 grade

18%

3 grade

2 grade

1 grade

Sentiment Criteria

Value

star star star star star_border

Quality

star star star star star_border

Service

star star star star star_half

Trustworthiness

star star star star star_half

cancel

Filter by:

arrow_drop_down

Sort by:

arrow_drop_down

check_circle

Verified Customer

star star star star star

Kimberly Portland, OR

Everytime ive spoke or went into a smile direct office. I was greeted with kindness, they go out of their way to support their costumers and make a point of listening to all and any concerns you may have! They go above and beyond. I also love how to accept payments. I live month to month with 3 children and its very affordable. Highly recommend smile direct!

2 years ago

Reply from SmileDirectClub

Kimberly, we strive for 100% satisfaction, and it's always our goal to give customers an informative and exciting experience. Thank you so much.

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Kevin Griffith

Excellent customer service. From sign up to receiving my aligners was fast and efficient. Quality of everything in the purple box is very good. Smile Direct Club has refined the entire process into a painless exciting experience. Amazing dramitic results in just three months. With just two months to go I'll have a restored perfect smile. Dentist quote 8K! Smile Direct Club 2K! No kidding!

2 years ago

Reply from SmileDirectClub

Kevin, we strive for 100% satisfaction, and it's always our goal to give customers an informative and exciting experience. Thank you so much.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Heather Ramsey

I've had major crowding in my teeth for many years. I really could not afford the extravagant cost of braces or Invisalign. Smile Direct is the only service provider that allowed me to not undergo a credit check to make payments. The customer service was a great and pleasant experience. Everyone was friendly. The processing times and delivery times were unusually expedient for a high-volume, busy company with so many orders to fulfill.

2 years ago

Reply from SmileDirectClub

Wow! This means a lot to us, Heather. We sure are proud of both our team and the technology we use in order to give our customers a cost-effective and convenient option. Thank you so much for your kind words of support.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Kiley W.

They definitely deserve five stars, they've helped me out throughout this whole process of getting straight days without the extra cost, anytime I had a question or just a little concerned I would DM the Instagram account and they would answer within an hour. They are very helpful and kind and send text messages and emails every time you need to switch out your liners for the new ones all together my experience has been great with Smile Direct Club.

2 years ago

Reply from SmileDirectClub

Wow! This means a lot to us, Kiley. We sure are proud of both our team and the technology we use in order to give our customers a cost-effective and convenient option. Thank you so much for your kind words of support.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Chelsea Rochester, NY

I absolutely loved my results , my smile was visibly whiter by the second use . I also love how long the results have lasted . My smile is still as white as it's ever been . I will purchase another kit

2 years ago

Reply from SmileDirectClub

This is what we like to see! Thank you, Chelsea.

Sep. 14th, 2020

check_circle

Verified Customer

star star star star star_border

Kylie

I'm really happy with all the information and materials I recieved and the reminders. It's very easy to use, keep track, and my teeth are shifting. But some of the aligners do scratch my gums and inside of my mouth, so I've had to get dental wax in addition. But if the end result gets me what I'm hoping for okay.

2 years ago

Reply from SmileDirectClub

Hello Kylie, thank you; we appreciate your feedback!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

Melissa

Was easy to do. Directions thorough. And they're not just for your money and take on any and evehone. My case was too severe so they didn't accept me. However they claim you get your money back if they don't and I've never seen my money back. Oh well I guess.

2 years ago

Reply from SmileDirectClub

Hi Melissa, we appreciate you taking the time to leave us this feedback. Please reach out to us at 800-848-7566 so we can be of further assistance.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Rosalba Fontana, CA

SmileDirectClub delivered my aligners on time. The box was complete and came with clear instructions. I began noticing a change in my smile 4 weeks into my plan. It has been a great experience, so far.

2 years ago

Reply from SmileDirectClub

Hi Rosalba, thank you for taking the time to leave a review for us at SmileDirectClub. We're so happy to read this!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

Nancee Reimann Maryland Heights, MO

ThIs product is very easy to use and the time per session is only 5 min. However, I think I have reached the max capability of this product. Other products have been able to give me further whitening.

2 years ago

Reply from SmileDirectClub

Hi Nancee, we appreciate you taking the time to leave us this feedback.

Sep. 14th, 2020

check_circle

Verified Customer

star star star star_border star_border

Shelbey Fort Stewart, GA

I loved being able to brush a whitening agent onto my own teeth with the pens they produce. However, the gel did not whiten as well as I thought they would, I saw very little difference in the coloring of my teeth, and they did not keep the whitened color after about a week.

2 years ago

Reply from SmileDirectClub

Hi Shelbey, we appreciate this feedback but are upset to hear that the expected results were not achieved. In order for us to better assist, please reach out to us at 800-848-7566. Best, Jeffrey.

Mar. 25th, 2020

check_circle

Verified Customer

star star_border star_border star_border star_border

Noonya

The company does not know how to scale and grow. They do not share the truth and clearly are unable to make the profit winnings promised to investors. This company has never had a good finance dept. people have been taken advantage of and honestly when you first start you think that you're joining smart people at an established company but it is do or die and everyone is making it up as they go. Which is partial to what led them to take a deep dive in stock because everyone is scrambling to take care of the business with band aids and tape. The company culture is toxic and political. This place is really a lost cause.

2 years ago

Reply from SmileDirectClub

Thank you for taking the time to leave us a review. We want all of our team members to enjoy working at SmileDirectClub. If you are comfortable chatting, please reach out to your People and Organization Business Partner so that we can talk through your concerns together. You can also give us a call at 800-848-7566.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

Shannon

Overall I have had a good experience. The aligners do crack though and that is frustrating. Even when I am super careful, they still crack at the top. Especially the top teeth ones.

2 years ago

Reply from SmileDirectClub

Hi Shannon, we appreciate you taking the time to leave us this feedback. Please reach out to us at 800-848-7566 if we can be of further assistance!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

Andera DeMatteo Neptune City, NJ

I am very pleased. Only issue is the trays are thin and cut my lip or they are too high and rub ir sqeeue my gums (the emory board is not that helpful for what im referring to)

2 years ago

Reply from SmileDirectClub

Hello Andera, thank you; we appreciate your feedback! Please reach out to us at 800-848-7566 so we can better assist.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

Nadia D. North Little Rock, AR

They're not bad. It's a super easy process to get started with and do at your own time no matter your schedule, but I found that they fix one problem and create a new one so try at your own risk.

2 years ago

Reply from SmileDirectClub

Hi Nadia, we appreciate you taking the time to leave us this feedback. Please reach out to us at 800-848-7566 so we can further assist.

Mar. 12th, 2020

star star star star star

Vy Ha Birmingham, AL

I have been trying to lighten my teeth by brushing with peroxide everyday but it never works. My teeth have seem to performing better with SmileDirectClub and they do not seem weak as other teeth lighteners tend to have an effect on my teeth and making it more sensitive but this one doesnt

8 months ago

check_circle

Verified Customer

star star star star star

Haley St Louis, MO

They were excellent, the people who worked with me were very friendly, I love the whitening kit that I was provided. It was a really great experience

2 years ago

Reply from SmileDirectClub

Hi Haley! We're thrilled to see this.

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Lotte Malave

Friendly service! No Waiting time for costumer service . In Brickell office the staff cannot be better. Very professional and friendly.

2 years ago

Reply from SmileDirectClub

This is so exciting to hear! We are thrilled about this feedback. Thank you for the support!

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Israel

Everyone makes you feel very comfortable. The service is immaculate & ever since my journey started, SmileDirect has exceeded my expectations!

2 years ago

Reply from SmileDirectClub

Israel, thank you so much for the positive review!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Hernan Geldstein

Everything was great since day 1. Everything arrived on time, fitting perfectly all my needs I am super happy with the final results

2 years ago

Reply from SmileDirectClub

Hernan, we're thrilled to see your kind review!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Terri Livingston Peculiar, MO

So easy to use. The directions are very easy to understand and follow. Have been kept informed and reminded when to change aligners.

2 years ago

Reply from SmileDirectClub

Terri, thank you so much for the positive review!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Deborah Schubert

Great job so far, feel like everything progressing well. I got all my questions answered. I like that I dont have to get all checkups.

2 years ago

Reply from SmileDirectClub

This is exactly what we're here for, Deborah! Thank you so much.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

FunnyVon Andover, MN

I gave you guys four stars because it wasn't what I expected my spa to be what I was shown on the 3-D scan but you guys did a great job but not what I was

2 years ago

Reply from SmileDirectClub

Hi Davon, we appreciate you taking the time to leave us this feedback.

Mar. 12th, 2020

star star star star star

roberto arcia Columbia, MO

When it comes to teeth whitening, SmileDirectClub is leading the game. I have had a brightening device for the past six months and my smile has gotten so much whiter! SmileDirect has various different options for devices and they're rechargeable which is amazing. I will continue to be using SmileDIrect for the foreseeable future.

11 months ago

check_circle

Verified Customer

star star star star star

Veronica G. Richmond, VA

The aligners worked great in straightening my teeth in 6 months, plus the whitening gel was amazing.

2 years ago

Reply from SmileDirectClub

Veronica, we are so happy to read such a great review about SmileDirectClub!

Sep. 14th, 2020

check_circle

Verified Customer

star star star star star

Ted Richmond, MI

Efficient and inexpensive, so easy to use and the results were just as good as going to a regular dentist

2 years ago

Reply from SmileDirectClub

This is what we like to see! Thank you, Ted.

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Eddy San Antonio, TX

Place where you drop in once and then you get your personal kit and you have their support when you need them

2 years ago

Reply from SmileDirectClub

Eddy, we're delighted to read your review!

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Makinsey

Great customer service, when I emailed for concerns they were very quick to respond and very polite.

2 years ago

Reply from SmileDirectClub

Makinsey, this rating means the world to us. Thank you for taking the time to leave a review!

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Marie Szczesny

Easy to do for busy lifestyles. I am a contract worker and cannot make regular visits to an orthodontist's office.

2 years ago

Reply from SmileDirectClub

Marie, thank you so much for sharing.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

Janice Nagel

Smile club is great at the office location although if you have to call up you will in to issues with customer service support

2 years ago

Reply from SmileDirectClub

Hi Janice, we appreciate you taking the time to leave us this feedback.

Mar. 12th, 2020

check_circle

Verified Customer

star star star_border star_border star_border

Penny B

Have had too many mistakes and have been talked to like crap from customer service I emailed and call there extended customer service and nothing back from them thats was o er 3 weeks ago

2 years ago

Reply from SmileDirectClub

Hi Penny, thank you for taking the time to leave us with this feedback. We are concerned to hear this as we take pride in the care and assistance our customer care teams provide. In order to better assist, please reach out to us at 800-848-7566.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Jazmine Lloyd New Orleans, LA

It fits my budget and it's saves a lot of time from sitting in the dentist office.

2 years ago

Reply from SmileDirectClub

We love providing a convenient option for our customers. Thanks for taking the time to leave us a review, Jazmine.

Sep. 14th, 2020

check_circle

Verified Customer

star star star star star

G. Derek Spokane, WA

The product came earlier than expected and it worked just like it said in the advertisements.

2 years ago

Reply from SmileDirectClub

We are grinning from ear to ear. Thank you for the support, G. We are always here for you!

Sep. 14th, 2020

check_circle

Verified Customer

star star star star star

Haley Linkous

They have very supportive support teams and make sure to meet customer needs and concerns

2 years ago

Reply from SmileDirectClub

Haley, this rating means the world to us. Thank you for taking the time to leave a review!

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Heather

Great prices for whitening gel, friendly service, and the whitening kit really works!

2 years ago

Reply from SmileDirectClub

Heather, thank you for your kind words and this wonderful review!

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Pamela

I noticed my teeth shift to a whiter shade after following repeated use of the whitener.

2 years ago

Reply from SmileDirectClub

Thank you so much for sharing, Pamela! This means the world to us.

Mar. 25th, 2020

check_circle

Verified Customer

star star star star star

Annie O'Dell

I'm seeing results and liking what I see. AND they tell me when to change my forms.

2 years ago

Reply from SmileDirectClub

Now that's an honor! Thank you so much, Annie.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Jesica Land Navarre, FL

So easy to use and results show up fast, there isn't a bad taste and it's very affordable.

2 years ago

Reply from SmileDirectClub

Jesica, we're delighted to read your review!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Frances Deishler

Love the progress my teeth are making. The Bright On is working Great on Whiting my teeth!

2 years ago

Reply from SmileDirectClub

Hi Frances, thank you for taking the time to leave a review for us at SmileDirectClub. We're so happy to read this!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Abigail

Works great. See results within a week. I really like and trust smiledirectclub. Highly recommend.

2 years ago

Reply from SmileDirectClub

Abigail, we're delighted to read your review!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Kasey Franklin

I bought the whitening kit, and hands down best product available for whitening.

2 years ago

Reply from SmileDirectClub

Kasey, your wonderful feedback and rating mean a lot to us.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

DesaRae

Amazing! Results after one session and I've been doing this for months with no sensitivity!

2 years ago

Reply from SmileDirectClub

DesaRae, reviews like this give us motivation and help us ensure we provide high-quality care.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

Casey Lecco

It has been a breeze working with SmileDirectClub! They have made it so easy week through week.

2 years ago

Reply from SmileDirectClub

Thanks so much for the review! We work hard to make sure every customer has the best experience in the best environment, and we are happy to see that reflected in this review.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

June

Always sending upbeat reminders and words of encouragement along with the great products.

2 years ago

Reply from SmileDirectClub

June, we are so happy to read such a great review about SmileDirectClub!

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

John

The plastic braces always have to be trimmed to fit and feel better in your mouth. A lot of extra work.

2 years ago

Reply from SmileDirectClub

Hi John, we appreciate you taking the time to leave us this feedback.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star_border

Victor Hsu

Most interactions were prompt and coordinated, excepting a slight issue with retainers which was promptly corrected.

2 years ago

Reply from SmileDirectClub

Hi Victor, we appreciate you taking the time to leave us this feedback.

Mar. 12th, 2020

star star star star star

jaci finch Corpus Christi, TX

I bought smile direct club to straighten my teeth and it came with a teeth whitening kit. It was awesome. About once a month I redo it. Also, it is a bang for my buck. I get four uses out of every one use tube!

1 year ago

Reply from SmileDirectClub

Thanks a million, Jaci!

Jan. 7th, 2021

star star star star star

take7 Sandy, UT

It worked and it didn't give me as bad teeth sensitivity as white strips from the store. I would say about 2- 3 shades lighter. Worth the price and cheaper than the glo whitening.

2 years ago

Reply from SmileDirectClub

We love providing a convenient option for our customers. Thanks for taking the time to leave us a review.

Mar. 12th, 2020

check_circle

Verified Customer

star star star star star

April Silsbee, TX

They were super friendly and helpful throughout my whole experience!

2 years ago

Reply from SmileDirectClub

Hi April! We're thrilled to see this.

Sep. 14th, 2020

check_circle

Verified Customer

star star star star star

Brittany Bervine Martinsville, VA

My results each week are improving and I can tell physically 😍

2 years ago

Reply from SmileDirectClub

Hi Brittany! We're thrilled to see this.

Sep. 14th, 2020

check_circle

Verified Customer

star star star star star

Denise davidson Kalispell, MT

They're always there when you need them and they call you back

2 years ago

Reply from SmileDirectClub

Denise, we love seeing this!

Sep. 14th, 2020

We're on a mission to empower consumers to make the best decisions and connect confidently with companies that deserve their business.