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White Rock Loans

Is This Your Business?
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LAST UPDATED: September 26th, 2019

White Rock Loans is owned and operated by Nesmetaju LLC, a financial company located in Saint Kitts and Nevis. It is a third party lending company, offering to connect people in need of quick funds to lenders specializing in good and bad credit lending.

White Rock is not a lender and does not offer loans. It is a matching service or a middleman with a network of online lenders to which it refers consumers. It is similar to Money Mutual, which is a more well-known service provider with the same basic structure: connecting consumers with multiple lenders by just filling out one loan application.

The company offers short term personal loans. To be eligible, you must meet the following requirements:

  • Employed and hold your current position for about 90 days
  • At least 18
  • U.S. citizen or permanent resident
  • Income of $1,000 per month after taxes
  • Valid email address

The site offers fast online lender approval with loans from $1,000 to $5,000. Once users fill out an online form, an encrypted copy is sent to lenders for approval. From there, users are redirected to the third-party lender’s site for info about rates and fees.

Money can be deposited within the next business day.

Is this a legit lender? Keep reading our White Rock Loans review for pros and cons.

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The Good

  • Loan Amounts
  • Bad Credit
  • Quick Process

Loan Amounts

Consumers can apply to borrow loans from $100 to $5,000 on White Rock’s websites. This range runs the gamut between what are referred to as payday loans or cash advances and standard personal installment loans.

Bad Credit

White Rock Loans offers personal loans, which are generally installment-based loans in higher amounts. If you aren’t eligible for a standard personal loan, it continues to look for a short-term lender to help you. The company will try to match customers with poor credit to accommodating lenders.

Quick Process

Funding can take as little as 24-48 hours and will be deposited into your checking account. This is helpful, especially if you have unexpected expenses, or you are using your short-term loan to avoid NSF or late payment fees on another payment, while waiting for your next paycheck.


The Bad

  • Company Info
  • .Net vs .Com
  • Third-Party Loans
  • Credit Check
  • No Guarantee
  • Varying Loan Terms
  • Class Action Waiver

Company Info

White Rock Loans is an offshore lending company generating loan referrals. It is owned and operated by Nesmetaju LLC, a company located in Charlestown, Saint Kitts and Nevis, in the West Indies.

Without further customer feedback, it is hard to say whether this company is operating in good faith. Our research found that Nesmetaju LLC does business under several different websites, including:

  • Americanwebloans.net
  • Ameriloancompany.com
  • Avalonfindirect.com
  • Backbaydirect.com
  • Betterloansmutual.com
  • Brentwooddirect.com
  • Carlstonfinsolution.com
  • Cash-advance-loans.co
  • Cashfairy.net
  • Cashonair.com
  • Cashtodayasap.com
  • Creditpack.org
  • Dnmloan.com
  • Eastsidedirect.com
  • Easyloanonlinez.com
  • Findcashlenders.com
  • Findfundsfast.com
  • Foreverloans.net
  • Gotloans.com
  • Honestlenders.com
  • Lenderconnectionnetwork.com
  • Loandentist.com
  • Loangate.org
  • Mytaxrefundloan.com
  • Noproblemcash.com
  • Pacificmanagementsolution.com
  • Riveroaksfunding.com
  • Roxbutyfinancial.com
  • Rubikloan.com
  • Searchforfunds.com
  • Secureloan.org
  • Shorttermloansonline.net
  • Sohofundingdirect.com
  • Southsidedirect.com
  • Speedyloanstoday.com
  • Sunsetdirectfunds.com
  • Sureadvance.net
  • Texasloansdirect.com
  • Trusteddirectsolution.com
  • Vouchfinancial.net
  • Westlakefinservices.com
  • Westwoodirect.com
  • Yougetfunded.com
  • Zip19.net

These were located with one quick and easy Google search. There are likely more web sites out there with this company as the owner and operator.

.Net vs. .Com

Nesmetaju LLC operates both WhiteRockLoans.net and WhiteRockLoans.com. Confusingly, they do not redirect to the same site, and the .net site appears to specialize in payday and cash advance loans, while the .com site, with a different logo, appears to specialize in personal, larger-amount installment-based financing.

Third-Party Loans

While it is awesome that this service is available to help connect you with online payday lenders, consumers may not end up with the best payday loan terms, from the consumer’s point of view. According to the site’s disclosures, “WhiteRockLoans.com receives compensation from its lenders and lending partners, often based on a ping-tree model similar to Google AdWords where the highest available bidder is connected to the consumer.”

Additionally, White Rock Loans’ terms and conditions also state that consumers may be matched with a tribal lender, with whom “rates and fees may be higher than state-licensed lenders,” and any disputes must be handled under tribal jurisdiction.

On top of that, the site states that the terms and conditions are subject to change at any time.

Credit Check

When consumers complete the application process, they agree to a credit check with the major credit bureaus, but the site doesn’t necessarily say which. It can either be with the major bureaus Equifax, Experian, or TransUnion, but they also use alternative bureaus like DP Bureau, Teletrack, and others.

Depending on which route they take, it could either be a hard or soft credit check. A hard check shows up on your credit history and can affect your credit score in the future. That is without a loan actually being let.

Additionally, missing or late payments can affect your credit score.

No Guarantee

If you live in an area that doesn’t allow payday loans, you can’t necessarily receive one through this site. It depends on your residence.

Varying Loan Terms

As with any loan network, it is hard to know what your annual percentage rate, payments, term, and fees will be like prior to submitting your loan request for bidding by the participating lenders in White Rock’s network. The company itself has no control over lender terms offered to you and takes no responsibility. You will be dealing with a third-party company if you do accept a loan.

As each lender’s terms vary, some lenders may require that you fax information. When you deal with just one lender, you will know in advance whether you need to fax details, or whether everything can be handled online.

If you do end up connecting with lenders through this company, please review the repayment terms and make sure that you thoroughly understand them. It is crucial that you know what you are getting into and confirm you can repay the loan before agreeing to financing with any lender.

Class Action Waiver

In the White Rock Loans terms and conditions, users waive the right to be included in any class action suit.


The Bottom Line

While White Rock Loans is less than transparent, it is hard to say that they are operating in bad faith without more information. One of our biggest complaints has to do with the sheer number of companies offering very similar services from the same LLC. The number is a little daunting.

At this time, we do not recommend using White Rock Loans for your cash advance or other financial needs. There are quite a few red flags. We suggest looking into a few of our more reputable online lenders.

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Have you gotten a loan through this site? Please let us know about your experience was.

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