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Prudential Life Insurance

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6.0

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Author: Kaitlyn Short

LAST UPDATED: September 18th, 2023

Regardless of what stage of life an individual may be in, a Prudential life insurance product can help build a strong financial foundation. Prudential carries term, universal, and variable life insurance policies that are customizable to meet individual needs.

The insurance provider stands out for offering survivorship policies that insure two people under one policy.

Prudential has high financial strength ratings, which indicate that it is able to meet its claims obligations.

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Prudential was founded in 1875 and is headquartered in Newark, New Jersey. It is a global insurance company that also offers financial services.

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The Good

  • Financial Strength Ratings
  • Positive Customer Reviews
  • Life Policies Available
  • Customizable Life Insurance
  • Online Tools

Financial Strength Ratings

Moody's, A.M. Best, Fitch, and S&P have all awarded Prudential with high ratings regarding their financial strength. These high ratings indicate Prudential's ability to meet its claims obligations, which is especially important for death benefit payouts to beneficiaries.

Positive Customer Reviews

Prudential life insurance reviews on BestCompany.com are largely positive. Reviewers mention competitive pricing, satisfaction with coverage, and good experiences with company representatives. These positive Prudential reviews and ratings show that it is a trustworthy insurer.

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Customer Review: Syl from North Port, Florida

"Prudential has always been responsive to make a change to my life insurance policy. My agent has been courteous, knowledgeable and helpful. I would recommend this company for their professionalism and they go to take care of my family."

Life Policies Available

Prudential's life insurance products and services include term life insurance and three permanent policy options: universal life insurance, variable universal life insurance, and indexed universal life insurance coverage.

Prudential also offers survivorship indexed universal life insurance and survivorship variable universal life insurance policies. These survivorship policies cover two people and pay the death benefit when both of the insured have passed away. However, the policy does not pay the death benefit until both of the insured individuals have passed away.

Many of Prudential's term policies include a conversion option and an accelerated death benefit. The conversion option allows policyholders to convert their policy into a permanent one according to the terms set out in the policy.

The accelerated death benefit allows the policyholder to receive the death benefit early if they become terminally ill. Depending on the kind of policy you choose, you can add riders like a disability waiver of premium to enhance your policy.

A nice feature of permanent life insurance is the cash value accumulation. The cash value can be used at any point, which makes it a living benefit. Each of Prudential's universal policy types grows the cash value in different funds. Each policyholder can choose an investment option or several based on the terms of the insurance policy.

Considering both the survivorship and universal life policies, Prudential offers nine different permanent policy plans. Remember your permanent coverage will last a lifetime as long as you make the premium payments.

If you're looking for a term life policy, universal life, or a survivorship insurance product, you can find good insurance policy options through Prudential. Ask questions about the underwriting for its policies.

Customizable Life Insurance

Prudential offers several personalized and customized life insurance policies, which makes it easy for consumers to find life insurance coverage that fits their situation.

Some of the policy's customizable features include the ability to choose between level or variable death benefits and level, variable, or dynamic premiums. This is great for consumers because it offers them flexibility to adjust their policy terms as their needs change over time. You can also add coverage and protection through optional riders.

Customers choosing a term policy may be able add the following riders to their policy depending on the plan type:

  • The Living Needs BenefitSM 
  • Accelerated Death Benefit
  • Waiver of Premium
  • Accidental Death Benefit
  • Children's Protection Rider

Customers choosing a universal life policy can add the following riders to their policy depending on plan type and state:

  • The Living Needs BenefitSM
  • BenefitAccess Rider
  • Enhanced Disability Benefit
  • Children Level Term Rider
  • Accidental Death Benefit
  • Waiver of Monthly Deductions
  • Overloan Protection Rider
  • Enhanced Cash Value Rider
  • Guaranteed Policy Split Rider
  • Estate Protection Rider

Possible riders for an indexed universal life policy include:

  • The Living Needs BenefitSM
  • BenefitAccess Rider
  • Enhanced Disability Benefit
  • Children Level Term Rider
  • Accidental Death Benefit
  • Enhanced Cash Value Rider
  • Overloan Protection Rider
  • Guaranteed Policy Split Rider
  • Estate Protection Rider

Rider possibilities for a variable universal life insurance policy include:

  • The Living Needs BenefitSM
  • BenefitAccess Rider
  • Accidental Death Benefit
  • Children Level Term
  • Enhanced Disability Benefit
  • Enhanced Cash Value
  • Overloan Protection
  • Rider to Provide Lapse Protection
  • Estate Protection Rider
  • Guaranteed Policy Split Rider

These rider options allow customers to purchase insurance coverage specific to their needs.

Online Tools

Prudential provides several types of tools and informative guides to make your life insurance process easier. Some of the calculators provided are a life insurance need calculator, payment option APR calculator, and more.

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The Bad

  • No Whole Life
  • Limited Customer Service
  • Unknown Information

No Whole Life

While Prudential offers a variety of life insurance policies and riders, it does not offer a whole life insurance policy. If you're interested in that kind of permanent life insurance, you'll need to purchase coverage from another life insurance company.

Limited Customer Service

Prudential's customer service is not available 24/7. The support hours are Monday through Friday, 8:00 a.m.-8:00 p.m. ET. These hours are specifically for people with group life insurance through Prudential.

If you have purchased an individual life policy, you can use your online account to view your life insurance policy. Assistance accessing your account is available via phone Monday to Friday between 8:00 a.m. and 10:00 p.m. ET.

Prudential also does not have a customer chat box option where customers can immediately speak with a representative on the site.

Unknown Information

Policies usually contain exclusions, limitations, reductions in benefits, and terms for keeping them in force. Work with a life insurance agent to be sure you understand the terms of the policy you buy. Once you go to their life insurance page, you can get a quote, contact a professional, or have a professional contact you.

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The Bottom Line

Prudential is a large life insurance company that has built an impressive reputation over its many years in business. It offers great term policy and universal life insurance options. If you're looking for either kind of these policies, Prudential offers good options that can be customized to meet your needs. It also offers survivorship indexed and variable universal life policies for couples.

Unfortunately, unlike some competitors, they do not offer consumers a whole life insurance policy. Customers interested in a whole life insurance policy should look elsewhere.

Prudential has high financial strength ratings and great coverage options, which makes a Prudential life insurance policy worth considering. Customers interested in a term insurance or universal life insurance plan should consider Prudential.

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Star Rating

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3.5

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50 Reviews

Review Breakdown

5 grade

40%

4 grade

22%

3 grade

8%

2 grade

2%

1 grade

28%

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Quality

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Justin Vance Lehi, UT

My policies are good values for term insurance. Happy to pay the monthly cost for peace of mind. My universal life has only grown by the minimum guaranteed interest rate each year and isn’t performing as well as I had hoped. At least it’s covered the cost of insurance.

7 years ago

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Luke Swierczynski Franklin, MI

When my wife and I were exploring life insurance policies to fit our retirement portfolio with our financial advisor we were between Prudential and Ohio National. Prudential had a very competitive offer for the space which is why our FA had us looking at them but the rider policy we attempted to add in addition to the whole life insurance policy was not granted at the amount we were seeking so we had to go with their competitor.

3 years ago Edited January 31, 2022

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Ashley Pleasant Grove, UT

We bought our life insurance through Prudential because of the low cost and because of the dependable name of Prudential. We are non smokers are in our early 50's so Prudential quoted us an incredible rate for what we needed at this time in our lives. We were very happy with the agent we are working with and feel very confident in referring others to Prudential.

6 years ago

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Mark E Hackensack, NJ

I have had a Life policy with Prudential for many years. Recently I had a call with a rep to discuss options and we came up with a better policy to suite my needs. I hope not to use it for many years, but hopefully it will serve its purpose when the time comes and the company will pay the beneficiaries without a hassle

5 years ago

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Syl North Port, FL

Prudential has always been responsive to make a change to my life insurance policy. My agent has been courteous, knowledgeable and helpful. I would recommend this company for their professionalism and they go to take care of my family.

5 years ago

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Anonymous

I’ve been with prudential since I got out of the military every 5 years the price goes up a bit though my debt goes down a bit as well so slowly I will lower my coverage to just make sure that my family will have enough to take care arrangements and any debt I have left.

6 years ago

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Craig Orem, UT

Awesome! Awesome! Awesome! After having a terrible experience with another life insurance company finding Prudential was a very pleasant experience. I was able to get a huge policy for a very low premium. It takes a lot of stress off my plate knowing that my family will be taken care of if something was to happen to me.

6 years ago

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Jennifer Ogden, UT

Our Prudential life insurance policy has been wonderful. We pay much less than other people we talk to for more coverage. Billing and service is very easy and helpful. The process of signing up and obtaining the policy was much easier than I could have imagined. If you need life insurance coverage, look into Prudential!!

6 years ago

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Brody B Orem, UT

Great coverage, easy to sign up, very knowledgeable agents. The policy I was issued a few years ago was the easiest life insurance policy I have ever gotten. The process was much faster than others I have done in the past. I was able to get more coverage for less money which was also a plus.

6 years ago

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Lindsey B Orem, UT

We have had term life insurance from Prudential for many years and have always been very happy with them. The price we pay for our policy is well below bids from other providers and the policy value is higher as a bonus. We will ALWAYS use Prudential for our life insurance needs.

6 years ago

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Tina Taylor Ebensburg, PA

We have had this insurance for many years. The agents are professional and very helpful. We bought our sons' good policies at birth and now they have a great start as young adults.

5 years ago

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Ann Bailey Lehi, UT

We have several life insurance policies through Prudential Life. They have always been good to communicate, give loans when needed, and offer great term, and whole life rates.

6 years ago

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Kristin G Pleasant Grove, UT

My husband and I have our life insurance through Prudential. They are a very reliable company that has been around for many years. I would highly recommend them because their customer service is very helpful and friendly.

7 years ago

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Patrick Curry Salt Lake City, UT

Love the rates and ease of use of their sites to track our policy. We were offered a great rate and it's been very beneficial to us and will help our children in the future.

5 years ago

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Richard Oldenburg Tehachapi, CA

Totally paid program that started at $0.25 as a child. The $500 policy is now over $3,000

7 years ago

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Dan Mackintosh

It is a good quality company that I can depend on. It will be there when needed.

7 years ago

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marlene bennett Salt Lake City, UT

Prudential is highly rated as a life insurance company and while I was with them I was able to save money on my plan

6 years ago

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BOB BURN

had for many years when my wife passed away payment was immediate no hassle

7 years ago

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Dre35 West Valley City, UT

Great rates! We've used Prudential for our term insurance for over 10 years, and we won't change!

5 years ago

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Shane Rodney Mesa, AZ

Responsibly priced insurance for peace of mind for our family.

7 years ago