Prudential Life Insurance

• Financial Strength Ratings
• Positive Customer Reviews
• Life Policies Available
• Customizable Life Insurance
• Online Tools

Financial Strength Ratings

Moody's, A.M. Best, Fitch, and S&P have all awarded Prudential with high ratings regarding their financial strength. These high ratings indicate Prudential's ability to meet its claims obligations, which is especially important for death benefit payouts to beneficiaries.

Positive Customer Reviews

Prudential life insurance reviews on BestCompany.com are largely positive. Reviewers mention competitive pricing, satisfaction with coverage, and good experiences with company representatives. These positive Prudential reviews and ratings show that it is a trustworthy insurer.

Customer Review: Syl from North Port, Florida

"Prudential has always been responsive to make a change to my life insurance policy. My agent has been courteous, knowledgeable and helpful. I would recommend this company for their professionalism and they go to take care of my family."

Life Policies Available

Prudential's life insurance products and services include term life insurance and three permanent policy options: universal life insurance, variable universal life insurance, and indexed universal life insurance coverage.

Prudential also offers survivorship indexed universal life insurance and survivorship variable universal life insurance policies. These survivorship policies cover two people and pay the death benefit when both of the insured have passed away. However, the policy does not pay the death benefit until both of the insured individuals have passed away.

Many of Prudential's term policies include a conversion option and an accelerated death benefit. The conversion option allows policyholders to convert their policy into a permanent one according to the terms set out in the policy.

The accelerated death benefit allows the policyholder to receive the death benefit early if they become terminally ill. Depending on the kind of policy you choose, you can add riders like a disability waiver of premium to enhance your policy.

A nice feature of permanent life insurance is the cash value accumulation. The cash value can be used at any point, which makes it a living benefit. Each of Prudential's universal policy types grows the cash value in different funds. Each policyholder can choose an investment option or several based on the terms of the insurance policy.

Considering both the survivorship and universal life policies, Prudential offers nine different permanent policy plans. Remember your permanent coverage will last a lifetime as long as you make the premium payments.

If you're looking for a term life policy, universal life, or a survivorship insurance product, you can find good insurance policy options through Prudential. Ask questions about the underwriting for its policies.

Customizable Life Insurance

Prudential offers several personalized and customized life insurance policies, which makes it easy for consumers to find life insurance coverage that fits their situation.

Some of the policy's customizable features include the ability to choose between level or variable death benefits and level, variable, or dynamic premiums. This is great for consumers because it offers them flexibility to adjust their policy terms as their needs change over time. You can also add coverage and protection through optional riders.

Customers choosing a term policy may be able add the following riders to their policy depending on the plan type:

• The Living Needs Benefit^SM 
• Accelerated Death Benefit
• Waiver of Premium
• Accidental Death Benefit
• Children's Protection Rider

Customers choosing a universal life policy can add the following riders to their policy depending on plan type and state:

• The Living Needs Benefit^SM
• BenefitAccess Rider
• Enhanced Disability Benefit
• Children Level Term Rider
• Accidental Death Benefit
• Waiver of Monthly Deductions
• Overloan Protection Rider
• Enhanced Cash Value Rider
• Guaranteed Policy Split Rider
• Estate Protection Rider

Possible riders for an indexed universal life policy include:

• The Living Needs Benefit^SM
• BenefitAccess Rider
• Enhanced Disability Benefit
• Children Level Term Rider
• Accidental Death Benefit
• Enhanced Cash Value Rider
• Overloan Protection Rider
• Guaranteed Policy Split Rider
• Estate Protection Rider

Rider possibilities for a variable universal life insurance policy include:

• The Living Needs Benefit^SM
• BenefitAccess Rider
• Accidental Death Benefit
• Children Level Term
• Enhanced Disability Benefit
• Enhanced Cash Value
• Overloan Protection
• Rider to Provide Lapse Protection
• Estate Protection Rider
• Guaranteed Policy Split Rider

These rider options allow customers to purchase insurance coverage specific to their needs.

Online Tools

Prudential provides several types of tools and informative guides to make your life insurance process easier. Some of the calculators provided are a life insurance need calculator, payment option APR calculator, and more.

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• No Whole Life
• Limited Customer Service
• Unknown Information

No Whole Life

While Prudential offers a variety of life insurance policies and riders, it does not offer a whole life insurance policy. If you're interested in that kind of permanent life insurance, you'll need to purchase coverage from another life insurance company.

Limited Customer Service

Prudential's customer service is not available 24/7. The support hours are Monday through Friday, 8:00 a.m.-8:00 p.m. ET. These hours are specifically for people with group life insurance through Prudential.

If you have purchased an individual life policy, you can use your online account to view your life insurance policy. Assistance accessing your account is available via phone Monday to Friday between 8:00 a.m. and 10:00 p.m. ET.

Prudential also does not have a customer chat box option where customers can immediately speak with a representative on the site.

Unknown Information

Policies usually contain exclusions, limitations, reductions in benefits, and terms for keeping them in force. Work with a life insurance agent to be sure you understand the terms of the policy you buy. Once you go to their life insurance page, you can get a quote, contact a professional, or have a professional contact you.