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LinkedIn is a social network and recruitment platform used by millions across the world. Headquartered in Silicon Valley, the website was launched in May of 2003. The company’s revenue comes from member subscriptions, advertising sales, and talent solutions. LinkedIn is soon to be acquired by Microsoft (2016).

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The Good

  • Price range
  • Reach
  • Special features
  • Experience
  • Customer support
Price Range

LinkedIn offers free public individual profile and company pages as a form of social networking. Company pages can showcase a business to potential employees or customers. Personal profiles allow workers to make connections, give recommendations, and search for relevant employment opportunities. Users can share articles, videos, comments, and ideas with followers and connections.

Additional services must be purchased. The basic LinkedIn premium plans and prices are as follows:

  • Job Seeker: 1 free month, then $29.99/month
  • Business Plus: 1 free month, then $47.99/month
  • Sales Navigator Professional: 1 free month, then $64.99/month
  • Recruiter Lite: 1 free month, then starts at $99.95/month

Larger companies with more extensive recruitment or advertising goals can upgrade to sponsored content to get their company's updates to more people, attract new followers, and get their message out on desktop, tablet, and mobile devices. These plans are set up based on the company's budget and can be cost per click or cost per impression. Similar to the premium plans' option for a free trial, a free demo is available for sponsored content.

Reach

LinkedIn has over 433 million account members, with 106 million unique visiting members each month. There are 128 million members in the U.S., but the majority live in over 200 countries and territories worldwide.

Special Features

Accounts upgraded to premium have a number of additional avenues available to successfully network. These premium accounts are Job Seeker, Business Plus, Sales Navigator, and Recruiter Lite. Larger businesses with more recruiting needs as well as ad agencies can find additional plans and opportunities through LinkedIn's sales team.

Job Seeker features:

  • Direct messaging to recruiters with 3 InMail credits
  • Move to top of recruiters' applicant lists
  • See who's viewed your profile in last 90 days and how they found you
  • See how you compare to other candidates with applicant insights

Business Plus features:

  • 15 InMail messages to contact anyone on LinkedIn
  • Business Insights: access to key metrics and trends of company
  • See who's viewed you in last 90 days and how they found you
  • Unlimited profile search

Sales Navigator features:

  • 15 InMail messages
  • Sales insights on accounts and leads, job changes, company growth
  • Advanced search with custom lead lists and advanced search filters
  • See what prospects interested in you in last 90 days
  • Unlimited profile search
  • Lead recommendations and saved leads

Recruiter Lite features:

  • 30 InMail messages with templates
  • Advanced search for finding candidates
  • Track candidates and open roles with Projects
  • Recruiting-specific design
  • See who's viewed you in the last 90 days
  • Unlimited profiles from search results and suggested profiles
  • Access all of Job Seeker Premium consumer features

LinkedIn has a number of mobile apps for both iOS and Android devices. The apps are:

  • LinkedIn-website functions adapted for mobile app
  • Job search-search for and apply in one click
  • Lookup-find, learn about, and contact coworkers
  • Lynda.com-expert-led courses available for download
  • SlideShare-access to over 18 million presentations, infographics, and videos
  • LinkedIn Groups-industry conversations (iOS only)
  • Pulse-daily professional news source

Premium Apps:

  • Recruiter-search and review profiles of potential hires
  • Sales Navigator-find leads and accounts in target market, connect, and get updates
  • Elevate-find and share interesting articles
Experience

LinkedIn was co-founded in 2003 by Reid Hoffman and a team of colleagues he had worked with from SocialNet and PayPal. The company began as a way for professionals to connect with each other, like an online address book. The following year they introduced groups, and in 2005 job posting and subscriptions became available. With a little over 11 years of experience in the job search industry, LinkedIn isn't the longest-standing company, but it's been around long enough to make major progress over the years, especially with its reach.

Customer Support

LinkedIn has a help forum discussion board where users can ask questions and receive responses from other users as well as LinkedIn staff. Users can sort discussion threads by most active, most votes, and newest, and apply more specific filters as they search for similar inquiries.

The preferred contact with customer service directly was via an online form. After requesting information, customers immediately receive an automated answer acknowledging receipt of the issue. Responses are generally answered within 24 hours.

The Bad

  • Resources and learning materials
Resources and Learning Materials

LinkedIn provides surprisingly little educational content to free account holders. Of course, their social network platform is a great avenue to find and share materials, lists, and tips on job-related items from other sources, but there are many other job search websites that have a more broad and deep reservoir of articles on their blogs.

Paid job seekers get access to Lynda.com, a partner site and app with over 4,000 expert-led employment and business courses. Anyone can access a free trial to Lynda services through the website or app before needing to pay.

The Bottom Line

LinkedIn has a great reputation with business professionals and companies across nearly every industry, and it is a clear leader in its own industry of job search and recruitment. Users have access to people, jobs, news, updates, and insights that can help lead to relevant jobs or potential employees. Job seekers do have to pay to access many of the features on LinkedIn, like their InMail messaging system, whereas most companies do not charge job seekers. But where it seems like everyone is on LinkedIn nowadays, it's probably worth the investment.

Disclaimer

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All user reviews posted on Best Company are subject to screening and approval. We reserve the right to approve or deny any review posted to this site in accordance with our Review Guidelines. Best Company never suppresses user reviews—unless they are being investigated for authenticity, or if they violate our review guidelines. We encourage anyone who suspects a user review to be fraudulent or intentionally inaccurate to please notify our review moderation team.


User Reviews

Star Rating

4.3
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78 Reviews

Review Breakdown

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1 star
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Tim Berrett
February 13th, 2019 American Fork, UT

Easy to search for jobs, setup notifications, research companies, research connections in network to those companies. I have never paid for premium services because the base functionality has been all I have needed.

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S Suguturaga
February 13th, 2019 Orem, UT DETAILS
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This is a great site for networking and I like the fact that you and your connections can endorse each others skill sets allowing employers to get a better idea of your talents.

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Jonas De Olveira
February 13th, 2019 American Fork, UT

I feel that linkIn is a must have these days for professionals. It helps me to network and stay in touch with colleagues past and present. It also helps me stay up to date because I can read articles my colleagues write and post.

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Jada Scott
February 13th, 2019 Provo, UT DETAILS
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LinkedIn is a great way to network and make valuable business contacts. Thanks to LinkedIn I was able to find a great paying job in the field I wanted!

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Christy Suguturaga
February 13th, 2019 Orem, UT

I am constantly seeing notifications that my name is coming up in searches and that I am being connected to so many networks. It’s a great feeling professionally and the connections are being made when I’m not looking. Very helpful tool!

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Ponch Thompson
February 12th, 2019 South Jordan, UT

I have used LinkedIn for several years. It has morphed over time to be more than just a Job Opening site. Lots of relevant articles. I have also used it in looking for applicants my openings I have.

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Jeff B
February 12th, 2019 Orem, UT DETAILS
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High quality job search service all around. It is nice being able to use your professional network to look for a job. This is the ultimate "get your foot in the door" service. I would recommend using LinkedIn when looking for a job. They offer a great search engine as well with thousands of jobs posted.

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Cristiana
February 12th, 2019 Orem, UT

LinkedIn is a powerful tool to connect former coworker and help to find a new job. I love this social media style as we only show off what really matter for our Carrie and business connection.

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Brennan
February 12th, 2019 Orem, UT DETAILS
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LinkedIn is amazing for anyone trying to find a job especially being able to use your network to do so. The ability that LinkedIn gives a job searcher to network with people they know gives them a huge advantage in getting their foot in the door. I feel like LinkedIn offers something that other job searches can't. I will always use LinkedIn for any future job search.

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Ryan Huntsman
February 11th, 2019 American Fork, UT DETAILS
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I like the ability to advertise myself and connect with other individuals and businesses. LinkedIn is part of my regular marketing routine.

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JAKE
February 11th, 2019 American Fork, UT DETAILS
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I have really enjoyed using LinkedIn. It has been really great to make a lot of business contacts around my area. You do have to be cautious about making connections with people you do not personally know. There is a lot of fraud/false accounts on LinkedIn so be cautious about who you connect with.

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David M Rose
February 11th, 2019 Pleasant Grove, UT DETAILS
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I am in the sales industry and LinkedIn has been a nice way to keep in touch with former colleagues and to network with future business opportunities. I like that it's easy to use and isn't superficial like other social media platforms.

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Lindsey A Brown
February 8th, 2019 Lehi, UT

The best social network resource for business. Allows for a very professional way to reach out and connect with future businesses, employees, and employers. I like being able to create a profile for myself so that others can quickly see who I am at a glance. Also, a great place to recruit future employees.

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Brody B
February 8th, 2019 Orem, UT DETAILS
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The best part about using LinkedIn's Job Search feature is the fact that you have a network to get your foot in the door. This is something that no one else offers and is very valuable. Getting an introduction to the right people is exactly what every job seeker needs and LinkedIn allows for that. Build a network and start to connect to make your job search easier. LinkedIn=Amazing

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Lindsey B
February 7th, 2019 Orem, UT DETAILS
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Great Job Search tool for any professional looking for a job. I love the tools and the fact the LinkedIn has your network already in place makes it easier to get your foot in the door from people you may already know. The tools within the job search are very easy to use and I would recommend it to anyone!

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Erika
February 7th, 2019 American Fork, UT DETAILS
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I think Linkedin has been a great way to connect businesses and people. There are a lot of positives from it. There is a lot of scams and fraud on it though so you have to be aware and verify the person you are connected to is actually a viable trust worthy connection. Just because they have a lot of connections does not mean they are trust worthy.

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Emily
February 7th, 2019 Lindon, UT

Everybody (especially teachers and professors) make it seem like LinkedIn is a very valuable resource that you have to have. In my experience, and that of my friends, LinkedIn has been useless.

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Lauren Jorgensen
February 5th, 2019 Salt Lake City, UT DETAILS
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Although I have not truly utilized this product When I was graduating college my professor helped me make a profile on LinkedIn, it make job searching easy employers come to you.

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janalee sanders
February 5th, 2019 Valley Center, CA DETAILS
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I started using LinkedIn based off recommendations what several of my co workers told me. the potential to reach a huge amount of people and business's is incredible. the company is a trustworthy site who keeps your job search and other personal information private as it should be. So far it has worked out well for my needs.

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Valarie Heaps
February 4th, 2019 Lehi, UT

LinkedIn makes business social networking just a little bit easier to get in contact with others that are in my same field of service.

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Jason Brown
February 4th, 2019 Lehi, UT

This is the best tool for both sales reps to mine and prospect and for recruiters. I've used it for both. Their new instructional videos are educational but I wish they would add more powerpoint to the presentations.

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nathan brewer
February 1st, 2019 Lehi, UT DETAILS
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I like how I can connect to others in a professional environment more than with other social media outlets. I can set up my account so that I get all kinds of help either finding jobs or inspiration at work.

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Virginia Rosenthal
January 31st, 2019 Pleasant Grove, UT DETAILS
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I used LinkedIn all the time to build my professional network. It's such a great way to keep in touch with colleagues from past jobs. I also use it daily at work to keep in touch with key business partners.

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Quinn Johnson
January 31st, 2019 South Jordan, UT DETAILS
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So easy to find relevant jobs and find connections that you can network through.

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Annie Orr
January 16th, 2019 Provo, UT

LinkedIn has been an amazing source for finding jobs and opportunities. It is so easy to create a profile and get started. I have found multiple job opportunities and internship programs through LinkedIn.

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Dasha Directo
January 9th, 2019 Provo, UT DETAILS
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LinkedIn is great for job searching because you can read the bio of the company offering the job, so everything you need is in one place. It's also easy for recruiters to have an overview of potential employees.

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Hailey Nilson
January 7th, 2019 Salt Lake City, UT DETAILS
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Linked In is great! It's simple and easy to understand. I've been able to network and make so many connections through this program.

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Katie Marz
December 19th, 2018 Orem, UT

I think linkedIn is a great site for potential employees to connect with employers. But I don't think it is consistently used enough by employers to actually get ahold of someone on there. It totally depends on the employer.

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Autumn Kallunki
December 19th, 2018 Provo, UT

Most of the time websites like this aren't very helpful with a job search. The only thing I've gotten out of it is a lot of ads and solicitation. I do not recommend using.

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Matthew Carbaugh
December 10th, 2018 Herndon, VA DETAILS
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I enjoy LinkedIn more for its social networking aspect rather than using it as a job locater. People do occasionaly reach out for small contracting gigs but did not have much luck when looking for full-time positions

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Nishita
December 10th, 2018 McLean, VA

Linkedin is great! I have made a lot of great professional connections. Also, setting up a profile with them is really easy, also they always have great jobs posted.

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Shauna Craig
December 10th, 2018 Pleasant Grove, UT DETAILS
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I am a nurse and LinkedIn was very helpful to me in my search for other opportunities. They sent me specific jobs in the home health, health care management, and hospice areas with links to apply for these positions. I was able to look at the owner's credentials on LinkedIn.

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Tara Jones
December 6th, 2018 Orem, UT DETAILS
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Linkedin is great for recruiting higher level, skilled positions. Entry and mid level hiring is done much better and much cheaper through Workable.

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Katie Howard
December 6th, 2018 Pleasant Grove, UT

The great part about LinkedIn, as opposed to other job sites, is that the jobs often come to you. Recruiters have contacted us many times about potential jobs even when we haven't been looking, and they almost always find us on LinkedIn. The other sites are important if you're out looking for work, but it's essential to have a profile on LinkedIn even in those cases.

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Dee Farquharson
December 6th, 2018 Washington, DC

Great for finding others to network with, but finding positions and applying to them is a bit of a clunky interface. Also, there's a premium edition. It may be better, but I'm not going to pay for it.

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HLG
December 5th, 2018 American Fork, UT DETAILS
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Not the best for finding actual jobs, but great for networking which is very important in getting a job. Has a great messaging functionality. Also has great search and filtering capability.

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Melissa Carreno
December 5th, 2018 Mesa, AZ DETAILS
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Fun way to connect with others and gain networking friends and put your name out there. Would recommend to "stay in the loop" of whats going on in the business world.

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Fernando Delgado
December 5th, 2018 Tempe, AZ

I love how they provide my information to other companies. This gives me an idea of what value I hold to other businesses.

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Donna Williams
December 5th, 2018 Phoenix, AZ DETAILS
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LinkedIN is the perfect place to connect with other like minded business people. Staying connected to those you have worked with in the past and who you want to work with in the future is critical to business and personal success. LinkedIN allows you to have those connections and keep them professional.

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Katie Kearney
November 29th, 2018 Vienna, VA

I enjoy using LinkedIn. It's a great networking site and I have enjoyed connecting with those in my field and learning from webinars and other developmental events!

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Lindsay Fritts
November 16th, 2018 San Diego, CA

I never had crazy luck using Linkedin for jobs, but I have gotten some interviews in the past through it. I can see if I have any mutual friends or alumni of my college working at companies who are hiring. I can reach out and find good connections that way. I don't love the job search engine though, doesn't give many results that I want.

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Kathie Bowman
November 16th, 2018 Lakeside, CA DETAILS
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I have a linked in account however when searching for a job it was a little difficult at first

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Amber C Frey
November 16th, 2018 San Diego, CA

I've never found LinkedIn to be very useful. The site feels a little busy and I've never found a job through them.

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Lydia Arnold
November 9th, 2018 Alpine, UT

I use LinkedIn all the time. I keep in touch with customers, co workers, and industry peers. I love being able to read articles on trending business issues and being able to post articles that are interesting to me. It's easy to learn about companies and positions you might be interested in.

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Rachel B
November 6th, 2018 Eagle Mountain, UT DETAILS
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LinkedIn is a great way to get yourself out there. Easy to look at other people’s accounts/job history.

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Cody Enslow
November 5th, 2018 Pleasant Grove, UT

It’s just a unique space where I can choose to show my professional side and see what kind of interest there is for my skills.

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Sam Anders
November 5th, 2018 Orem, UT

LinkedIn is one of those services that you feel like you need to have in the professional world, but a pain to have. I feel like every time that I unsubscribe from emails, it only takes a month or two before I start getting marketing emails from them again. The concept of their site is great but, their execution is extremely off-putting .

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Randal hyde
November 1st, 2018 Springfield, MO DETAILS
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LinkedIn is great for finding new job opportunities. You can search by category, location, and salary. It's very easy to use and many different companies use it.

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Deborah Hyde
October 29th, 2018 Springfield, MO

LinkedIn makes applying for jobs easy and you can easily track your progress with different companies.

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Lee
October 24th, 2018 Pleasant Grove, UT DETAILS
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LinkedIn is a good site for networking and finding people, but not necessarily job searching. Lots of people are applying to jobs (like over 300 in some instances) and the chances that my application would be considered is very close to zero. I also wonder if some (most) of the jobs will be filled internally.