Identity Guard vs NortonLifeLock

Jenna Vasquez
Jenna Vasquez | Contributor
Identity Guard and LifeLock are two top-rated companies that provide reputable identity theft protection services.

Both companies offer fairly advanced technology compared to what other companies in the industry offer. Identity Guard, for example, offer IBM® Watson™ Artificial Intelligence technology while LifeLock has cyberthreat-blocking Norton technology. Each company provides multiple identity theft protection service options at relatively affordable costs.

Identity Guard logo verified_user
#11 Identity Guard
5.2 Overall Score
3.6
star star star star_half star_border
(18)
NortonLifeLock logo verified_user
#8 NortonLifeLock
6.2 Overall Score
2.9
star star star star_border star_border
(225)

Overview

Identity Guard

Monthly Price

$7.50-33.33/Month

Identity Theft Insurance

$1 Million

Family Protection Available

N/A

Assists with Pre-existing Conditions

N/A

Time in Business

Undisclosed

NortonLifeLock

$9.99-29.99/Month

Up to $1 Million

N/A

N/A

17 Years

Ratings

Identity Guard

Overall Score
5.2 of 10
Review Score
3.6
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Value for Money
4.2
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Quality of Product or Service
4.2
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Company Trustworthiness
4.4
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Likely to Recommend
8.0 of 10

NortonLifeLock

6.2 of 10
2.9
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3.7
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3.6
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3.7
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5.6 of 10

Reviews

Identity Guard

Number of Reviews
18
Review Breakdown
3.6
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5 star
39%
4 star
33%
3 star
0%
2 star
0%
1 star
28%

NortonLifeLock

225
2.9
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5 star
37%
4 star
7%
3 star
8%
2 star
6%
1 star
42%

Reviews for Identity Guard

Helpful Favorable Review

star star star star star

Thomlyn Lovin

April 26th, 2022

DETAILS

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Review Source

Identity Guard is by far my favorite theft protection tool. They constantly monitor to make sure my information is safe, have a great stolen funds reimbursement, and have specialists that have always been able to help me if I have any questions. I could not be happier.

Helpful Critical Review

star star_border star_border star_border star_border

Joshua Smith

February 24th, 2022

DETAILS

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Review Source

I used Identity Guard for many years and was pretty happy with it. Then they updated both the app and their web interface to a very clunky system and removed certain functions, such as the credit analyzer tool. I cancelled and switched to a competitor. Such a shame, as the old interface and app were very useful.

Reviews for NortonLifeLock

Helpful Favorable Review

star star star star star

Sharon ROGERS/Hayes

July 5th, 2022

DETAILS

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Review Source

Norton Life Lock is a very efficient Company. I like the rapid response to any percieved threat against my finances. Whether I am buying a car or applying for a credit card or if they notice unusual activity they notify me immediately so that I have an opportunity to prevent any damage to my finances. Thanks Life Lock for protecting me.

Helpful Critical Review

star star star_border star_border star_border

Missenurkissen

June 23rd, 2022

DETAILS

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Review Source

My family got Norton & suggested I give it a try so I did... They were forever asking me if I spent this & ordered that it was so much that I stopped caring when I heard from them so I decided Norton wasn't for me & found another company that was a better fit.

The Final Word

LifeLock and Identity Guard both offer impressive identity theft protection services and relevant, advanced technology. Both companies provide dark web monitoring services, mobile apps, and various additional protection tools like virus protection and anti-phishing software. 

Identity Guard provides identity theft protection solutions to individuals, families, and businesses. Additionally, Identity Guard offers customers up to $1 million in regards to identity theft insurance, a U.S.-based case manager, a risk management score, and IBM® Watson™ Artificial Intelligence technology. 

Meanwhile, LifeLock has three service options available and several device security benefits including parental controls, virus protection promise, PC SafeCam, PC Cloud backup, secure VPN, etc. LifeLock also provides customers with a Million Dollar Protection Package, 24/7 customer support, and lost wallet protection. 

Identity Guard and LifeLock are both top-rated companies and offer reputable services in the identity protection industry. Although LifeLock may offer more advanced features and services than Identity Guard, both companies are worth looking into if you are searching for identity theft protection services.

Top Choice

NortonLifeLock Logo
NortonLifeLock

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