Campaigner

Author: Kaitlyn Short

Campaigner's tagline is "Emails into Revenue." This email marketing solution helps you target customers with advanced segmentation, provides A/B split test campaigns to increase results, and promises to put email automation to work for you.

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The Good

• Variety of plans
• Tools
• Segmentation
• Customer support

Campaigner offers a variety of plans, all of which come with several useful features. For plans ranging from $19.95 per month to $99.95 per month, customers get award winning 24/7 support, 50 MB CDN media hosting, A/B split testing, auto responders, unlimited sends, segmentation, recurring campaigns, 800+ templates, reporting, and social media integration. Campaigner also offers a free 30-day trial that has all of the same features for up to 1,000 contacts. For plans ranging from $149.95 per month to $299.95 per month, they add custom footers, 1 GB CDN media hosting, suppression lists, projects, remove "powered by," dynamic content, and 3rd party ad content. And if you pay for the $549.95 per month plan, they also add workflows, APIs, static segment sampling, client services, sales engineering, delivery support, single opt-in forms, contact engagement scoring, and webhooks. There are no additional setup fees and no cancelation fees. Campaigner's pricing is clear, so you won't end up paying more to have what you were promised. Campaigner provides many tools to help you build your email campaigns and over 700 interactive, customizable templates including mobile-friendly builds. The interface is widely reviewed as intuitive and helpful with very little learning curve. Campaigner also lets you import your contacts in a variety of ways allowing you to use whichever is easies for you-copy/paste, uploading a file, or importing from Gmail or Yahoo. Campaigner seeks to do the bulk of the work for you by automatically creating user segments based on similar traits. Of course, you can personally create segments as well. This allows you to better customize who gets what and reduce customers who unsubscribe. You can also use the auto-responders, which will automatically send emails based on what your customers click or whether or not they opened your email at all. When you do need support, Campaigner offers 24/7 phone customer service. Additionally, templates are imbedded with tips and instructional videos.

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The Bad

• Credit card required
• Importation issues
• No Google Analytics integration
• Limited features

Campaigner is one of very few of its competitors to require a credit card for the free 30-day trial making it more of a hassle to give the company a try before purchasing a monthly plan. Even though Campaigner allows users to import contacts from Gmail and Yahoo, it takes a long time and you are, of course, required to give Campaigner your username and password in order to do so. Although Campaigner boasts of an award winning customer service, they do not offer a customer service chat which is more convenient for a lot of users. They also do not utilize Google Analytics. Despite a number of great features, Campaigner is missing a few key features. They do not offer a spam-checking tool, which means you may create a beautiful email that never sees the light of an inbox. They also don't offer survey or event marketing features. Nor do they offer free removal of their logo from emails.

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The Bottom Line

Compared to many competitors, Campaigner is widely regarded as easy to use and affordable considering the amount of features or tools available. The free trial is generous, but does require a credit card. Their customer service is available 24/7 for support in addition to the helpful resource center with video tutorials, webinars, brochures, and how-to's built right into their templates to access as you work. With the exception of spam checking, surveys, and event marketing, Campaigner includes just about all the tools you'll need for creating, sending, and analyzing your emails.