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Author: Kaitlyn Short

LAST UPDATED: February 21st, 2020

Campaigner's tagline is "Emails into Revenue." This email marketing solution helps you target customers with advanced segmentation, provides A/B split test campaigns to increase results, and promises to put email automation to work for you.

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The Good

  • Variety of plans
  • Tools
  • Segmentation
  • Customer support
Campaigner offers a variety of plans, all of which come with several useful features. For plans ranging from $19.95 per month to $99.95 per month, customers get award winning 24/7 support, 50 MB CDN media hosting, A/B split testing, auto responders, unlimited sends, segmentation, recurring campaigns, 800+ templates, reporting, and social media integration. Campaigner also offers a free 30-day trial that has all of the same features for up to 1,000 contacts. For plans ranging from $149.95 per month to $299.95 per month, they add custom footers, 1 GB CDN media hosting, suppression lists, projects, remove "powered by," dynamic content, and 3rd party ad content. And if you pay for the $549.95 per month plan, they also add workflows, APIs, static segment sampling, client services, sales engineering, delivery support, single opt-in forms, contact engagement scoring, and webhooks. There are no additional setup fees and no cancelation fees. Campaigner's pricing is clear, so you won't end up paying more to have what you were promised. Campaigner provides many tools to help you build your email campaigns and over 700 interactive, customizable templates including mobile-friendly builds. The interface is widely reviewed as intuitive and helpful with very little learning curve. Campaigner also lets you import your contacts in a variety of ways allowing you to use whichever is easies for you-copy/paste, uploading a file, or importing from Gmail or Yahoo. Campaigner seeks to do the bulk of the work for you by automatically creating user segments based on similar traits. Of course, you can personally create segments as well. This allows you to better customize who gets what and reduce customers who unsubscribe. You can also use the auto-responders, which will automatically send emails based on what your customers click or whether or not they opened your email at all. When you do need support, Campaigner offers 24/7 phone customer service. Additionally, templates are imbedded with tips and instructional videos.
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The Bad

  • Credit card required
  • Importation issues
  • No Google Analytics integration
  • Limited features
Campaigner is one of very few of its competitors to require a credit card for the free 30-day trial making it more of a hassle to give the company a try before purchasing a monthly plan. Even though Campaigner allows users to import contacts from Gmail and Yahoo, it takes a long time and you are, of course, required to give Campaigner your username and password in order to do so. Although Campaigner boasts of an award winning customer service, they do not offer a customer service chat which is more convenient for a lot of users. They also do not utilize Google Analytics. Despite a number of great features, Campaigner is missing a few key features. They do not offer a spam-checking tool, which means you may create a beautiful email that never sees the light of an inbox. They also don't offer survey or event marketing features. Nor do they offer free removal of their logo from emails.
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The Bottom Line

Compared to many competitors, Campaigner is widely regarded as easy to use and affordable considering the amount of features or tools available. The free trial is generous, but does require a credit card. Their customer service is available 24/7 for support in addition to the helpful resource center with video tutorials, webinars, brochures, and how-to's built right into their templates to access as you work. With the exception of spam checking, surveys, and event marketing, Campaigner includes just about all the tools you'll need for creating, sending, and analyzing your emails.
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7 Reviews

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EC San Francisco, CA

Campaigner offers very basic entry-level ESP services. Non-competitive pricing and below average customer service. The UI/UX is old fashioned and not intuitive but the basic features are mostly there. The email builder is not easy to use and looks like an old word document style interface. The page constantly loads and refreshes for most click actions. The pages refresh slower than other ESP platforms. A/B test functionality is basic at best. The customer service and policies are really bad for business practices. They require a credit card to sign up for a 30-day free trial. They auto charge your card if you don't close your account. You can't close your account online. You have to find a support or billing email to request cancellation. But they only give you a number to call. Then you have to call in-person to cancel the account. You don't automatically get notified of invoices or billing. You have to opt-in for invoices and billing notifications. There is one sentence in the entire 'terms and conditions' page that tells you about auto credit card charging after the 30 day trial period. They don't do refunds even if your account has been inactive and they don't pro-rate your cancellation period. Better entry level options would be Mailchimp. If you're looking for something intermediate with more advanced workflows for a good price, try Autopilot HQ. For a medium-big sized company, Iterable, but it's a little more expensive.

5 years ago

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colleen mauro Minneapolis, MN

I had a horrible experience with Campaigner. I wanted to take a quick look at their templates. They insist that you give them your credit card information before you can do this. I never used their services but they billed me for months. I asked, but they have refused, to refund my money. They are the only e-mail marketing company that I am aware of who requires a credit card number to investigate their services. Stay away. There are many other companies who provide great e-mail marketing services who operate with integrity.

9 years ago