Burst

• Use of Experts and Clinical Data
• Environmentally Conscious
• Excellent Marketing Strategies
• Customer Subscription Set-Up
• Discounts and Promotions
• Thoughtful Consumer Design

Use of Experts and Clinical Data

Burst Oral Care has set up an ambassador program where it invites dental professionals to give insight into what customers need the most and gives invaluable data and suggestions to Burst’s team. These dental professionals get heavily discounted products to try out and give feedback on. After they rate the products, Burst reimburses the original purchase price as a way of saying thank you.

If the dental professional chooses to sell Burst products in their office, they earn cash rewards and can offer cheaper pricing for their patients to buy products in the office. This is a win-win model that offers revenue streams for the dental office and Burst and provides Burst valued feedback. This research model could be considered labor intensive, but it seems that Burst is willing to put in the legwork for this direct, raw data from experts to be able to provide better products. 

Environmentally Conscious

Burst has lofty goals when it comes to providing effective and healthy oral care products for its customers and staying environmentally conscious. Burst uses recyclable packaging and adheres to ethical manufacturing processes in production. It uses ingredients in its products that are as natural as possible while making sure they are effective and safe for consumers. We appreciate it offers safe options for the planet and customers where it can. 

Excellent Marketing Strategies

Burst uses a stream of marketing tactics and it looks to have paid off. It uses celebrity endorsements, social media, Burst’s Ambassador Program, and published articles in popular magazines including Forbes, Business Insider, and Cosmopolitan. 

Customer Subscription Set-Up

Burst offers its products through a subscription program. This is a smart option for consumers who want things to show up at their door without having to think about it. Some consumers may not prefer this set-up as they prefer to order as they need. Burst offers discounted pricing when customers sign up for its subscription service. Having the subscription service as an option benefits company earnings and caters to the consumer who appreciates the convenience of delivery around the time they will need to reorder. 

Discounts and Promotions

Burst has found a way to reach those consumers who want to get an extra deal on everything. The company offers promotions and discount codes on top of sales it runs through its website. These codes seem to be readily available with an online search to help with the cost. 

Thoughtful Consumer Design

Burst’s Sonic Toothbrush, which is its most popular product, was designed with the consumer in mind. It has a two-minute timer and can hold a charge for a month. Research shows Burst’s Sonic Toothbrush is 10 times more effective at removing plaque than a manual toothbrush. It is affordable and cheaper than most comparable brushes on the market. 

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• Charging Challenges
• Subscription Issues

Charging Challenges

There are many consumer reports of the charging capacity of this popular toothbrush not being on par with what is advertised. Many consumers have taken advantage of Burst’s lifetime warranty by reaching out to customer service and getting a replacement.  

Subscription Issues

Some of Burst’s customers claim that the subscription service often would send extra items at an additional cost along with the original subscription item. This may or may not be a glitch in Burst’s system, but still, an annoyance that customers need to take the time to work out with customer service. Consumers enjoy the convenience of a subscription on commonly used products but if they consistently deal with unauthorized charges, it negates having a service that is supposed to make life easier.