Brüush launched in 2019 in Vancouver and sells premium electric toothbrushes with a luxury feel to consumers in North America. The company was founded by Aneil Manhas, a former investment banker turned entrepreneur, and Drew Green, one of Canada’s leading technology entrepreneurs who founded Shop.ca.
The company sells a premium electric toothbrush and brush heads in several colors, a magnetic charging stand, and a travel case in a direct-to-consumer, subscription-based business model.
In addition to its impressive founding team and leadership, Brüush has partnered with actor Kevin Hart who tried the toothbrush and loved it. Hart has joined the company as a strategic investor and partner.
The company has also partnered with the organization A Reason To Smile (ARTS) and supports its mission by donating an oral care toothbrush kit to someone in need with every brush head refill it ships.
Brüush offers an impressive, industry-standout 90-day risk-free trial of its toothbrush. This demonstrates its confidence that customers will love its teeth-cleaning products. Its 90-day risk-free trial is a ‘no-questions-asked’ return policy.
Customers can contact the customer support team via email to arrange the return if they are not satisfied. Brüush also has a two-year warranty. However, the warranty does not cover its brush heads, normal wear and tear, or damage from misuse.
Its shipping policies are impressive and an exception in the industry. Brüush offers free shipping within the United States and Canada. And for two-day or international shipping, it is just a flat $10 charge. Its main competitor has a high shipping fee for both domestic and international orders.
Brüush gives its customers more color choices and setting customizations than other electric toothbrushes. Customers can choose from five colors. The electric toothbrush also comes with several brush settings so you can customize your brushing experience.
This is a huge perk for those that are looking for either a softer toothbrushing experience or one that is more of a deep clean. People with receding gums or gingivitis must be especially careful to reduce brush pressure. Brüush uses extra soft bristles to ensure a clean but gentle experience.
The Brüush electric toothbrush has six modes: daily, white, gentle, gum, max, and tongue. The different modes should fill the needs of most people — from those looking for everyday use to those looking for a deep clean. Like most electric toothbrushes, it is also designed with a water-resistant shell so it will work well for people who like to brush in the shower.
The Brush electric toothbrush is a standard rechargeable model. This makes electric toothbrushes a little wider and heavier than a manual toothbrush. One of Brüush’s top competitors offers an electric toothbrush that is not rechargeable which means that it can be slimmer and lighter. Customers must purchase a new battery from that company every three months.
The Brüush toothbrush is rechargeable which eliminates the extra waste that comes with disposable batteries and could prove more convenient.
You also don’t have to worry about turning your toothbrush on and off. The Brüush electric toothbrush has a two-minute timer and quad pacer. Most dentists recommend brushing for at least two minutes for a thorough cleaning. The brush will pause every 30 minutes to remind you to switch sections in your mouth. These features help conserve battery and build a consistent oral hygiene routine.
Brüush has a limited number of accessories that include a magnetic charger. Its toothbrush does come with a USB power adapter and charger, but you can also opt to purchase a magnetic charging stand. The charging stand is easy to keep clean and has a nice design.
Many electric toothbrushes come with a charging stand so the fact that you have to purchase the Brüush stand separately is a potential negative depending on the overall cost of the alternative product.
Customers can subscribe to the Brüush refill plan to receive three replacement toothbrush heads every six months. The automatic refills help you remember to switch to a new replacement head every two to three months as the bristles wear out.
The American Dental Association (ADA) provides a certification to select electric toothbrushes called the ADA Seal of Acceptance. Only a few electric toothbrushes have this seal, and Brüush does not.
ADA Acceptance indicates that the toothbrush has been deemed both safe and efficacious for the removal of plaque and reduction of gingivitis. ADA standards also test for the safety of powered toothbrushes. Brüush’s main competitor does have the ADA Acceptance seal of approval.
Brüush does not offer a child’s toothbrush. This could be inconvenient for families looking for a child-sized powered toothbrush. A child’s electric toothbrush is typically designed to help children develop positive dental hygiene habits. It might feature extra grips and always have a smaller brush head to fit smaller mouths.
Brüush’s top competitor does offer a child’s electric toothbrush which can be very convenient when setting up subscriptions for the whole family. Brüush indicates that its toothbrush is suitable for children ages 13 and up.
While Brüush offers six different brushing modes, the company does not include a pressure sensor to indicate when someone might be applying too much pressure.
Some competitors offer a pressure sensor to reduce improper brushing which could lead to receding gums and gum disease. This may be a factor to consider if you tend to brush too aggressively.