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TWIO Brands

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Author: Kaitlyn Short

LAST UPDATED: November 9th, 2021

In 2020, TWIO was ranked #2 on Penji’s Top 20 list of Best Marketing Agencies in Salt Lake City. The company has been in business for more than 20 years and continues to develop and follow current marketing trends. TWIO currently has locations in Salt Lake City, Utah and Pittsburgh, Pennsylvania. Most previous work samples that TWIO showcases are from Utah-based brands, but it is possible that TWIO does work beyond state lines. 

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The Good

  • Full-Service Marketing Agency
  • Clear Client Process
  • Case Study Portfolio
  • Social Media Profiles

Full-Service Marketing Agency

TWIO delivers every marketing service a company could need. Its services are broken down into six different categories:

  • Brand Management — Logo, website, digital campaign, advertisement, and email design
  • Creative — Graphic design, packaging design, collateral system design, and more
  • Web Development — Project management, wireframing, E-commerce, programming, SEO and analytics, UI/UX design, and more 
  • Content Production — Content management, copywriting, video, photography, editing, digital magazines, infographics, social media posts, email, and website content 
  • Digital Marketing — Many of the aforementioned services; specifically for social media, search, and email. This also includes account management and content strategy
  • Event Management — Press releases, trade show booth design, content production, event invitations, and attendance tracking

Note: These are not all of the services offered by TWIO. This is a general overview, and there are many more listed on the company’s website. 

Clear Client Process

On TWIO’s website, the company outlines the full process that it goes through when consulting with a client. This outline can provide potential clients with an idea of what working with TWIO would look like:

  • Client Interview — TWIO interviews the client and external interviewees to understand the client organization’s strengths and weaknesses.
  • Quantitative Surveys — TWIO uses a variety of surveys to collect valid data about the client’s company. 
  • Verbal Brand Report — TWIO creates a presentation based on the above findings and presents a strategic roadmap for next steps in the branding process.
  • Brand Storybook — TWIO develops a brand storybook so that all members of an organization can be aligned in their ideas of what the brand is and what the company’s values are. 
  • Activation — Together, TWIO and the client reflect on important findings and how the branding strategy can be amplified going forward. 

Case Study Portfolio

The company's website provides four different case studies. Through these case studies, TWIO shares the process, products, and outcomes of different marketing projects and campaigns. This gives potential clients the opportunity to see examples of TWIO’s video production, graphic design, photography, social media marketing, and logo design. 

Aside from seeing TWIO work samples, website visitors will also get to see marketing data. TWIO provides data points for reach, impressions, video plays, and view rate. Additionally, the company writes about each step in the process and explains the rationale behind different marketing choices. 

Social Media Profiles

TWIO has active and professional social media profiles. This allows potential clients to see projects that the company is working on in real-time. Social media profiles are also a great way to see a marketing agency’s posting style and engagement. 

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The Bad

  • Pricing and Contract Details

Pricing and Contract Details

The TWIO website has a vast amount of information about the company’s services. But if you are looking for prices or price ranges, you won’t find any. This is because prices vary project by project depending on client needs. Unfortunately, this does not give clients any idea what they should budget for.

Contract information is also missing from the TWIO website. It is uncertain whether TWIO will do project-based work or work on a retainer. It is possible that the company does both, but the website provides no information. 

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The Bottom Line

TWIO is a professional marketing company that produces high quality work. This is evident through client spotlights and the way the agency presents itself online. When working with a marketing agency, it is vital that you understand the contract agreement. For this reason, we recommend meeting with a TWIO representative to explore contract options and pricing. 

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