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Important Things to Know Before Choosing a Digital Marketing Agency

It’s nearly impossible to stay relevant online without utilizing SEO. The good news is that there is no shortage of SEO companies to help you. To find an agency that fits your business needs, here are some helpful things to know when looking for a digital marketing agency.

Understand what SEO is and how it can benefit your business

SEO is the process of optimizing your website so Google (or other search engines) rank your website on the first page search results. While you can pay to get your site on the first page as an ad, getting there through SEO is more beneficial for the following reasons:

  • You aren’t paying for every click to your website
  • You’ve earned the spot where Google ranks you
  • People are more likely to click on results in the organic search section as opposed to the ads on the top or bottom of the page
  • Your site will be better optimized by using SEO, which means the users are more likely to have a better experience on your site
  • The first page results won’t go away as soon as you stop paying for them

Understanding how SEO is beneficial to your business is essential, and these agencies know that. By understanding how this can beneficial to you, and understanding the value, you’ll be able to find the perfect fit for your business.

Know the cost

SEO is typically billed by the hour. For example, you may have a company with the rate of $100 per hour, but they require a minimum of 10 hours a month. Understand how the billing process works so you can find a company that fits your budget. Keep in mind that you won’t see a return on your investment immediately.

Be patient, and don’t lose faith in your chosen company

It can be easy to get discouraged when it comes to SEO. Many SEO campaigns can take a while to get going, and it may take months before you see the value. Don’t lose faith in the company you’ve chosen. However, if any company promises to get you to the top in an extremely short time, don’t trust that company. SEO takes time, and if you’ve got the patience, you’ll reap the benefits down the road.

Make sure you meet the prerequisites

This may seem like common sense, but you’re going to need a website in order to take advantage of SEO. Many agencies offer website creation, but the price can be pretty steep. Assess what you need done, and then go from there. Only pay an agency for what you need, and you’ll be getting the best value for your money.

Understand the difference between onsite and offsite SEO. Onsite SEO can be done immediately, but the offsite work can take time to complete. Having an understanding of this can go a long way, and your SEO specialist will appreciate your knowledge on the subject.

Check SEO Reviews 2019

Whether it's on-page SEO, or off-site search engine optimization, your SEO strategy relies on an SEO company that will help you outrank your competitor's website. You want to check SEO Reviews in 2019 to make sure you're getting the most accurate information and pick the best company for your business. Depending on your target audience, you'll want SEO experts that can drive traffic regardless of your keyword difficulty. 

How long does it take to get ranked on the first page?

Many factors go into a website ranking on the first page of Google. One of the the main ones is choosing which keywords you’re going to go after. If you choose more competitive keywords, it’s going to take longer, whereas if you choose lower hanging fruit, you’ll have faster success. That being said, a typical SEO campaign could take anywhere from three to six months to really see results. It takes time to build the authority that Google recognizes. It’s definitely not an overnight process.

How do I know if I’ve picked a good SEO company?

Because it can take a while to really see results from SEO, the factor you want to pay attention to is communication. Communication is huge when it comes to digital marketing. You want a company that will keep you in the loop along the way and one that will give you weekly updates. If you aren’t receiving those updates, don’t be afraid to reach out and ask!

What is more important, SEO or PPC?

Each has its place, so it’s difficult to say which one is better. However, SEO is unique in the sense that you earn the position you get, which means you aren’t paying for each individual click after the fact. That can make a huge difference, especially if you’re in a competitive field.

What should I pay for SEO services?

Knowing what to pay for SEO can be difficult, mainly because there are many different services, and companies tend to not disclose pricing on their websites. That being said, you can expect to pay anywhere from $1,500 to $3,000 a month for optimization services. If you hire a freelancer, you may be able to find one for less, but $1,500 seems to be the bottom floor for an agency.