Straight North Logo
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5.7

Overall Score

Author: Kaitlyn Short

LAST UPDATED: January 1st, 2020

Founded in 1997, Straight North is an internet marketing agency with offices in Chicago, Illinois; Charlotte, North Carolina; Baltimore, Maryland; and Washington, DC.

It works with businesses in the manufacturing, industrial, construction, business services, health and wellness, computing and technology, logistics, supply chains, and automotive industries.

Straight North does not disclose its service rates publicly. Potential customers are asked to contact the company for a custom rate quote. This is common in this industry, as every business has different goals and needs, and there are just too many variables to offer a one-size-fits-all pricing structure.

Keep reading for pros and cons, plus Straight North reviews from real customers. 

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The Good

  • Free SEO Audit
  • PPC Campaign Services
  • Email Marketing Services, and More
  • 60+ Marketing Specialists

Free SEO Audit

Straight North offers a wide variety of internet marketing services. A free SEO audit is available to help determine how effective your current SEO campaigns are, and to show you issues that could be limiting your results. This will help to make an educated decision about which SEO services you need and which ones you don't.

So, let's look at the services Straight North offers and how they can help you reach your business goals.

PPC Campaign Services

SEO services, when done properly, will give you the benefit of having what equates to a sales agent working on your business—around the clock. Who doesn't want that?

Straight North's strategy consists of keyword research, on-site and off-site optimization, content creation, and marketing. It also offers precise lead tracking and validation reports.

Throwing together and launching a pay-per-click (PPC) campaign without performing the necessary research and due diligence required could end up costing you thousands of dollars or more, if you don't know what you're doing. Therefore, having a professional manage your PPC campaigns is highly recommended. 

Straight North will do the keyword research and implement only those keywords that offer the highest return on your investment (ROI). The service will also A/B split-test all your campaigns for optimal performance.

Additionally, Straight North has earned several awards for its top-notch PPC services.

Email Marketing Services, and More

Email marketing is one of the best ways to connect with your audience. Straight North will provide you with a free email marketing audit. Then, it will set up a high-quality marketing campaign strategy. From there, it will handle the design, deployment, list management, tracking, and split testing necessary for a successful campaign.

Straight North offers additional services you might be interested in, such as:

  • Display advertising - retargeting, contextual targeting and site targeting
  • Responsive websites (mobile) - web design, web development, and Drupal websites

60+ Marketing Specialists

Straight North employs a team of more than 60 marketing specialists. It has earned a variety of awards, including Best in Search Top SEO's of 2015 and Clutch Top SEO Consultants 2015. It has also been listed on FindTheBest, as well as being a certified Google Partner.

The agency has a 97% retention rate with SEO clientele.

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The Bad

  • Transparency
  • Video Marketing

Transparency

Straight North's website is very thorough; however, it doesn't give much information about exactly how services will be performed. For example, it states that the company uses an SEO strategy that is in-line with social media best practices, but it doesn't explain exactly what that means.

Video Marketing

We would also like to see more information on the agency's site regarding video marketing: if, how, and when it is used. Additionally, relationship management is mentioned briefly. This is a huge benefit for companies who are in need of cleaning up their image. However, the site doesn't expand on the extent of Straight North's relationship management services, or if they are offered at all.

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The Bottom Line

Straight North SEO has been in the search engine and content marketing business for quite some time. 

We would like to see a little more transparency about the company's available services, mainly whether or not it offers video marketing and to what extent relationship management services are available. 

We can most definitely recommend Straight North for your internet marketing needs due to its extensive suite of services. However, if you are in need of video marketing or relationship management services, we recommend you contact the company directly for more details before making your final decision as to whether or not this is the right digital marketing agency for your business needs. 

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Star Rating

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3.7

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21 Reviews

Review Breakdown

5 grade

67%

4 grade

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3 grade

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2 grade

5%

1 grade

29%

Sentiment Criteria

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Shawn O'Connell Downers Grove, IL

Straight North was very professional and easy to communicate and work with. Any time we had questions or concerns our contact at Straight North addressed each situation with patience and understanding (especially for those of us who do not fully understand web operations). Everyone we dealt with at Straight North was very accommodating and they created for us an absolutely beautiful website. We had a wonderful experience with Straight North. Everything was very pleasant from the get go. Straight North developed different strategies to make sure we get the most out our SEO and PPC campaigns. The web design team did an amazing job to create what we believe to be the very best Hockey website available.

8 years ago

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Matt Wollersheim

I have been a client of Straight North for just 8 months and they have already been able to drastically increase my online lead generation. I have used 2 other marketing companies over the years and neither compare to the type of service and expertise of I have gotten from Straight North. Their team has so much depth that they not only have improved the traffic to my site but also the site itself. We now have a much more professional looking website, that flows better and has been more well received by clients and partners. I highly recommend Straight North to all companies who are in need of increasing revenue.

8 years ago

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Carolyn Pelkowski Naperville, IL

Straight North has been our digital agency for more than eight years. During this time, we have received excellent SEO and PPC strategies, implemented a new website on time and under budget, and their industry-leading digital practices have helped us increase our organic web traffic by 17% year over year. We work with the entire Straight North team like they are employees of our own!

7 years ago

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David

Over the years we have spent a lot of money on other SEO companies promising quick results that never happened. We have been with Straight North for many years now with website design and SEO. They have proven that they deliver tangible results. Our business has never been better as a result of their work. Straight North has excellent staff and responsive customer service. They took a lot of time to really get to know our business. Hope my competitors do not become clients!

8 years ago

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Eric Schaaf Sugar Grove, IL

I have worked closely with all facets of Straight North for nearly a decade. Their professionalism and creativity are top-notch and they've earned the trust to work on numerous high-exposure projects throughout my organization ($4B global software and services firm publicly traded on NASDAQ). They consistently deliver excellent results and have been a valuable vendor/partner that I can confidently recommend.

8 years ago

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Troy Lund Schaumburg, IL

I started doing PEO - Pay Per click marketing 15 years ago and the Straight North team has been a part of that successful marketing tool since the beginning. It is single handedly responsible for more than 50% of our current sales. The PEO campaign has brought in several jobs valued over 100k..... all without the hassle of a sales person. They also built my website to optimize the success of the campaign. Well done to the Straight North team!

8 years ago

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Theresa Wojtalewicz Chicago, IL

Our association’s flagship publication went 100% digital in 2014. Straight North has helped us tremendously increase the impact and readability of our magazine through their design of our responsive website, which we redesigned with them this year. They have been our design partner for more than a decade, and they’ve taken the time to understand our changing needs. We work with an incredible team there and look forward to our continued relationship with them in the coming years.

8 years ago

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kelly merydith Los Angeles, CA

I highly recommend Straight North. I started working with them when my business first opened. They were easy to work with and I felt like they really understood my business. They were professional, yet friendly and honest. Within a couple of months I was #1 in SEO in my town, which made a huge impact on my business. I have even gone back to them after opening more locations because I don't trust anyone else to help me the way they have helped.

8 years ago

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Lou Crosoli Hampshire, IL

As a custom analog to digital archive company, Midwest Productions needed a website that could reach its diverse client base. Straight North helped to develop and launch a site that exceeded expectations and receives compliments from clients every day.

8 years ago

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Steven A LeBeau West McLean, VA

StraightNorth has been helping us with our web presence by producing the interface all businesses need! They've been in charge of our website production concentrating on its ease of use, SEO and functionality! I highly recommend this company to all the dentists like me who have been in business for more than 32 years! Enjoy, Steve

8 years ago

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Adressa Collard Executive Assistant Dogs Helping Heroes Henryville, IN

We at Dogshelpingheroes.org love working with Straight North and Ann Hambry. As a non-profit they have been very hepful with our needs and they are always responsive and timely in their replies and help when we have needed to know how to do something

8 years ago

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Matt Dripping Springs, TX

Despite indications otherwise, Straight North is NOT an SEO company. Unfortunately, that’s the capacity in which we engaged. Ian, VP of Sales had a good pitch, but after signing a 6 month agreement at $5K+/mo, over two months passed with zero work. After expressing concerns, they finally delivered most of the overdue deliverables by the end of month 3, but their link building efforts were very low quality (think generic business listing sites). There is zero oversight on quality control and when Josh (director of client services) got involved, it became clear that they aren’t qualified to provide SEO services. Due to the vagaries of SEO, they attempted to disguise their incompetence, but if you need reliable SEO, this isn’t the right company.

5 years ago

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Brinley Knowles Smithfield, UT

I was very pleased with Straight North as they helped build my new company website. They were easy to work with and had such great skills. I am glad I went with Straight North, it was affordable and easy to use.

6 years ago

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Jeff Lane Chicago, IL

I hired Straight North six weeks ago to create the web site for my company. The sales associate Brian was very professional and reassured me that they would do an awesome job. The words were followed up with cool examples and a straight forward on boarding process. I was confident after hiring them that they would do an awesome job based on my experience with their sales staff. Then the work began... I received call after call and email after email from their project manager Ann who just couldn't get the project moving forward. The final straw with her was when she called and notified me that they had used eight hours (at $150) to create the site plan for my web site. So $1,200 to create a word document with the site plan I had already emailed them. When I questioned how it was even possible to take so long and charge so much she responded "we bill what we bill" and the struggle continued. I requested a new project manager. I spoke with Joe one of their managers or partners and he reassured me it would be done correctly and told me he would set me up with a new PM. He never apologized for Ann being rude or for the delays. The entire time I was left to feel like this was all MY fault. Natalie was brought on to finish the job. Natalie was professional, prompt and I thought we had just hit a speed bump with Ann and was hopeful we would get the result I had been promised by their sales staff. Natalie checked in with me prior to starting the web development process and asked if I was OK for them to proceed - YES it had been nearly 5 weeks since we had started and I had been promised a web site within 2 weeks and under the $3,000 they had billed me. I was told we would probably have money left over from the $3,000 I paid initially from the development stage and we could use this money for marketing. If I recall it was 48 hours later I was advised that they were out of money (they had used the full $3,000) and I was OK with that - fine you spent the entire budget but at least we have some results right? NOPE! The website she sent me was a Wordpress template that was literally a copy of my current web site design but somehow worse than my current design. I showed the page to dozens of people who all agreed it was terrible and basically insulting. No one could believe they were trying to charge me $3,000 a single page - especially one that looked this bad. I advised the PM about my disappointment and asked them if they were happy with how it had turned out. They wouldn't even respond completely mum. Then I asked Joe if they would put this site on their homepage as an example same thing no response. The interactions I had with Joe and Ann were terrible. They will make you feel like you are the problem and they will act entitled to your money. The most mind boggling part is that when I told them I wanted my money back they would not return calls or emails. I had to file a chargeback with my credit card company to receive a refund for services not rendered. This company is a complete waste of time in my opinion. There are plenty of other options out there. Now I have to wait to receive my refund from the credit card company and I'm out six weeks of my time waiting for them to deliver. I was referred to this company by a friend of mine and I even referred them to a friend of mine that needed a web site while I was waiting for them to begin on mine. I'm shocked and confused as to how you can run a company like this.

9 years ago

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Sean Moorpark, CA

The work they do will actually damage your placement online. Beware they will do the least possible to string you alone! At first I thought they were great. Then as the months went by I noticed them doing less and less until they did absolutely nothing for the last month but still charged us. They did the same exact thing when I questioned them and charged for yet another additional month. Worst part is that our page ranks fell on the work they did. This company has no clue what they are doing. All their reviews are bogus!

6 years ago

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Alex Uktamov

Had the “greatest experience “ with Straight North. The only good thing I can say about them us that their communication. On the other end, ppc campaigns they set up were super inefficient. Everything was done just to check the box. They’re a big company serving million dollar businesses. Thus, my new startup meant nothing to them. Thanks for wasting 2 months to bring 0 results and money. If you’re a small business, have less than $10k budget on paid ads, this is your worst choice. 1 star only for their communication. Everything else was the biggest failure.

6 years ago

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Marc Gabriel Lexington, NC

3 months into our agreement we requested to cancel our service due to the poor performance from Straight North. Once our agreement terms were met (6 months) they tried to charge us for another month. Had to put a stop payment on our bank account to get away from these guys. Don't waste your time! The sales team was great, but then from there it's like flushing money down the toilet.

7 years ago

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Ed Konar

Straight North did a great job building my new web site. They exceeded my greatest expectations. Great group of professionals.

8 years ago

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Masin

Straight North has straight taken my SEO game to the top. I'm number one is search results in my town. I can't thank them enough!!!

8 years ago

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Frank Alfonso Pasadena, CA

I had two other companies work on a PPC campaign before I hired Straight North. Straight North performed the worst. In the approximate 3 months I worked with them I received very few calls. Whereas with the other companies I was averaging about 2-3 calls a day. Simply terrible performance.

7 years ago

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DD Schiller Park, IL

Terrible company, don't fulfill their promises!

9 years ago