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Guest Post by Ashley Phillips
The nuances of Google rankings are complex enough that a straightforward answer to this question is simply not possible. However, the talented team at Ahrefs has conducted a study whose results may be able to give you a more concrete answer than “It depends.”
For this comprehensive study, Ahrefs first looked at the average age of the top-ranking pages on Google. After analyzing 2 million random keywords pulling data on the Top 10 pages for each one, the team calculated that the average Top 10 ranking page was over two years old, while the pages at the number one position were almost three years old.
The Ahrefs team then picked 2 million random pages that had been previously seen by their crawler and tracked the position history of each page for any keyword it was ranked for. The results were clear: no more than 5.7 percent lucky pages ranked in the Top 10 within one year for at least one keyword.
In fact, just 22 percent of pages that currently rank in the Top 10 were created within one year. Based on these results, the study concluded that the average time it took for these “lucky” pages to get to number one position was approximately 61 to 182 days.
As far as keyword volume is concerned, the Ahrefs study showed that ranking for low-volume keywords can be achieved in a relatively short amount of time, while it can take up to a year to rank for high-volume keywords. It also became clear to the Ahrefs study team that websites with a high Domain Rating (DR) tend to perform better than those with a low DR.
To learn more about the results of the Ahrefs study, take a look at the detailed infographic below by The Website Group: