Softline Solutions
Is This Your Business?Author: Kaitlyn Short
Softline Solutions is a digital marketing agency that was founded in 2008 and has offices in La Crescenta, California, and Palm Beach, Florida.
It works with small, mid-size, large, and enterprise-level businesses. Annual revenue is upwards of $1,600,000 and it has a 97% client retention rate. It boasts over 1,000 local companies and more than 100 national and international clients.
Additionally, it is considered one of the Top 10 Online Reputation Management Companies in the United States and was recognized by Entrepreneur magazine for its achievements in this field, among other prestigious awards.
Softline Solutions is a full-service search engine marketing (SEM) solution as it delivers a custom suite of features to meet your specific business needs. Its marketing options start around $2,000-$3,000 per month, depending on your business's unique needs.
Softline Solutions begins by performing a free website assessment to better understand what your business requires to excel in the current digital marketing realm. Your website assessment includes an SEO analysis, technical analysis (analytics and development), paid search analysis, conversion analysis, and a social media analysis.
Softline Solutions focuses on the business fields of technology, retail, media, entertainment, government, healthcare, manufacturing, and start-ups for businesses of all sizes.
Keep reading our Softline Solutions review for pros and cons of working with this agency.
Top Ranked Companies
The Good
- Data and Reporting
- Several Marketing Services
Data and Reporting
Softline Solutions goals are to provide data and reports to adequately inform your decision-makers. It strives to foster business growth, turn your leads into sales, and to market your business effectively, all while saving your resources.
Several Marketing Services
It works with all the major search engines: Google, Bing, and Yahoo. It has an amazing suite of services to fit just about every need. Let's talk about its services and how it can help you succeed in the wonderful world of internet marketing and beyond.
Search Engine Optimization (SEO) - On-site and off-site optimization, carefully selecting keywords, website analysis, competitive analysis, effective content writing, and link building, which are all necessary if you want to rank highly in the search engines.
Pay-per-click (PPC) - Research and analysis for the best keywords at the lowest possible per-click charge. Monitoring, split-testing, and implementing necessary changes that will maintain a strong campaign, which is vital if you want to make the best use of your ad spend and gain the highest possible ROI.
Conversion Optimization - Extensive monitoring and analysis to pinpoint exactly what aspects of your website can be improved in design and structure for the highest possible conversion rates. This is extremely important. If your visitors aren't converting into customers, you are wasting your time and money.
Social Media Marketing - A social media audit, a custom tailored strategy, properly setup media profiles, implementing a blog on your site, monitoring, engaging and managing your social media communities, and all feedback received. Social media is extremely time-consuming, yet effective, which makes this feature priceless.
Mobile Marketing - Includes a mobile landing page, mobile website design, mobile paid search targeting, SMS text marketing, mobile email marketing, mobile marketing consulting, mobile deal setup, and local check-in services. This is everything you need to be successful with your mobile users.
Local Online Marketing - A turn-key local business advertising system with positive returns and measurable results with optional enhanced services such as CallPro Tracking. If you aren't being seen online locally, you are losing a huge percentage of customers and an even bigger loss of potential income.
Website Design - Includes website design and development, copywriting services, hosting services, Google apps, email setup, content management, blog integration, mobile web and eCommerce systems. Nothing is left to chance. Softline Solutions provides you with everything your site needs to perform, both in terms of search engine rankings and user-friendly design.
Content Marketing - An exclusive content marketing strategy, personas development, content creation (including writing and editing), case studies, white papers, eBooks, complementary websites, microsites, blog articles, emails, and print newsletters. A complete content management system that covers every possible angle of content marketing.
E-Commerce - Everything you need to sell your goods and services locally, worldwide, and round the clock. Includes gathering of online trackable data to customize the most appropriate advertising or sales campaigns for your specific market via every possible method you can imagine.
Email Marketing Services - Provides a system that will help build a list of qualified leads for future customer conversion and promotions. This service also includes the ongoing management of all email marketing campaigns.
The Bad
- Negative Comments
Negative Comments
We performed an extensive internet search into Softline Solutions’ online reputation and we found two negative comments, both of which seemed a little fishy. There were also other posts on some well respected public forums that gave Softline Solutions glowing reviews. Therefore, we believe the two negative comments are a non-issue as it appears that Softline Solutions is performing beyond its customers' expectations.
Softline Solutions offers a full-service suite of features and we were not able to find any negatives about its company or its services, which is a good indication that it is a reputable digital marketing agency that has earned its place at the top.
The Bottom Line
Softline Solutions’ website is easy to use and provides all the information you need to make an educated decision about which services you need and which you don't. Furthermore, it provides a free analysis with the facts to back up its recommendations.
You can also login to your account and access your data in real-time for an instant snapshot of every facet of your entire marketing program.
Softline Solutions is one of the most comprehensive services we've seen and it doesn't appear to have any legitimate negative reviews that would indicate it is not providing positive measurable results.
We recommend Softline Solutions as a top-notch digital marketing agency for businesses of all sizes. However, just as like anything else, we encourage you to perform your own due diligence to make sure this service is right for you and your particular needs.
Aram Akopyan Tujunga, CA
5 years ago
A Pe Burbank, CA
8 years ago
