Hudson Integrated

• Integrated Approach
• Proven Step-By-Step Process
• Ongoing Analysis

Integrated Approach

Hudson Integrated follows suit with its name. It uses an integrated approach that involves strategic, creative, and technical services. Once the process is initiated, three capabilities converge to improve client rankings.

Proven Step-By-Step Process

Over the years, Hudson Integrated has developed a proven process to help clients see online marketing success. This process includes a four-part step-by-step process to essentially guarantee improved rankings. The Hudson Integrated process breaks down as follows:

1. Understand - Prior to the brainstorming period, Hudson Integrated learns the client's fundamentals. These fundamentals include the brand's mission, identity, overall industry, competitors, strengths, struggles, etc. After learning the basics, Hudson Integrated starts to determine specific project goals, timelines, communication guidelines, and technical requirements.
2. Strategize - Next, the team will break down the project based on immediate needs and impact to create a roadmap. Experts look into functional specs, digital audits, and design blueprints. Collaboration then takes place to get the product to market swiftly while simultaneously ensuring that the digital strategy aligns with creative vision, technical functionality, and business processes.
3. Execute - Finally, implementing the strategies defined in the previous step will make sure the brand gets in front of users. During this process, Hudson will be in constant communication to report on progress and present any potential pivots that might influence growth.
4. React - After the execution phase, the process essentially repeats itself. Once the brand is released into the wild, Hudson’s experts dive deep into user data to understand the wins and identify new opportunities that will improve the next round of execution.

Ongoing Analysis

The strategy does not end after execution. The Hudson Integrated data analysts will go through rows and rows of data to discover gaps, project opportunities, and deliver more for its clients. After determining where help is needed, strategies provided include the following: 

• Content strategy
• Creative campaign strategy
• Digital PR
• Email marketing
• Information architecture
• Pay per click (PPC) advertising
• Research
• Search engine optimization (SEO)
• Social media marketing
• Strategic consulting

• Missing Services
• Transparency

Missing Services

Hudson Integrated has found a new way to help brands communicate their message, but there are aspects of its business model that could use improvement. For instance, there are services that are currently not provided through the agency. Features and services not provided by Hudson Integrated include the following:

• Keyword research - While data experts look into analytics, the traditional keyword research is not available to the clients
• Link building - Off-page SEO services are not stressed
• Video production - While Hudson Integrated will create other unique content, video is not included

Transparency

While Hudson Integrated may offer consultations to prospective clients, there is no information regarding a free quote or consultation period. Interested parties will need to take action and communicate directly with the agency to find out more information regarding specific services and pricing.