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Exclusive Concepts

Is This Your Business?
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Author: Kaitlyn Short

LAST UPDATED: December 20th, 2021

Exclusive Concepts was founded in 1997 and is currently headquartered in Burlington, Massachusetts. It is a leading internet marketing company that helps retailers market their products and services online. Additionally, it realizes that ongoing industry changes are inevitable; therefore, it continually analyzes, evaluates, and make recommendations for each individual client. 

This agency was one of the first eCommerce marketing firms and it is still one of only a handful of companies focusing primarily on online retailers. Exclusive Concepts has maintained a powerful group of 400+ merchant clients, from small and mid-size businesses (SMBs) to large Fortune 500 companies. The group’s portfolio includes the following companies: 

  • Hilton Worldwide
  • Greek Gear
  • Sky Geek
  • All Things Jeep
  • Overstock Art
  • Garden Fun
  • Neiman Marcus
  • Live Nation
  • Bulb America
  • The Knot
  • TackleDirect
  • e.l.f.
  • Lots more

Exclusive is a certified Google Partner, a Yahoo Small Business Partner, and a Bing Ads Accredited Professional. Additionally, it has been an Inc. 5000 five-time honor roll mention and a member of Sempo. 

Exclusive Concepts offers a free eCommerce Opportunity Audit to help you identify key areas where your business could benefit from a more strategic internet marketing plan.

Keep reading for pros and cons, plus Exclusive Concepts reviews from real customers. 

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The Good

  • Focus on eCommerce Clients
  • eCommerce Marketing Packages

Focus on eCommerce Clients

A typical Exclusive client sells products online to an English-speaking audience, earns $100k-$100 million in annual online sales, spends $1k-$150k per month in online marketing services, and has a 90% renewal rate.

The agency’s focus on the retail industry benefits clients. Its specialized team of internet marketing professionals has a greater understanding of your business and what it needs to succeed online. Exclusive Concepts offers a variety of services, all using the agency’s unique e-commerce methodology. Let's talk about each service and how it works.

E-Commerce Marketing Packages

Advanced SEO

Exclusive Concepts’ Advanced SEO service rates start at $1,995 per month. This service helps your store take advantage of the ever-changing field of organic marketing to grow your revenue and drive your return on investment (ROI) results as high as possible. It uses a data-driven keyword approach and AP-style content creation. 

Profitable PPC

Exclusive Concepts’ Profitable PPC services start at $995 per month or 15% of spend. This service focuses on creating micro-targeted campaigns that will drive more cash and bring you more profit from your paid search and display efforts. It uses proprietary analysis technologies, unparalleled support, and specialization.

Conversion Booster

Exclusive Concepts’ Conversion Booster rates start at $1,995 per month. This service invests in a proactive conversion optimization program that continuously delivers results and uncovers new profitable wins on an ongoing basis. It launches a full-service planning and execution strategy and utilizes a best-in-class optimization platform.

SMB Email Marketing

Exclusive Concepts’ SMB Email Marketing service starts at $395 per month. This service fills a gap in the marketplace for high-quality email campaigns at an extremely reasonable cost. With Exclusive, you can choose your own email service provider. You also get a full team of email marketing experts to structure and craft your marketing campaigns.

Profitable Google Shopping

Exclusive Concepts’ Profitable Google Shopping service is $795 per month and 12% product listing ad (PLA) spend. This service allows eCommerce stores to build a more cost-effective structure for PLA efforts while scaling up their spend in a variety of unique ways. It uses proprietary feed enhancement technologies, unparalleled support, and specialization techniques.

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The Bad

  • Lack of Information

We performed an extensive internet search and did not find any negative feedback of any kind regarding Exclusive Concepts as a business or any of its services. This is a great indication that it is performing up to customers' expectations.

Additionally, it doesn't show any government actions involving its marketplace conduct, nor does it have any reports concerning any type of deceptive marketing practices. These statistics are phenomenal for a company who has been in business since 1997; therefore, it must be doing something right.

Lack of Information

Unfortunately, while the Exclusive Concepts website is extremely user-friendly and a pleasure to use, we weren't able to find any detailed information about exactly how it goes about performing its services. For example, we could assume it offers video marketing, social media, and reputation management services; however, there is no indication anywhere on its website stating whether these services are offered. If they are, we couldn't find it, which is just as bad as not posting it at all. These services are vital when it comes to providing a well-rounded internet marketing service, Hopefully, these services will be offered in the future.

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The Bottom Line

Exclusive Concepts appears to be a top-notch digital marketing agency for online retailers. Its niche-specific knowledge should be a huge asset when it comes to knowing exactly what your business needs and how to best address your audience for the highest returns possible.

Therefore, we can confidently recommend Exclusive Concepts for any e-tailer in need of quality internet marketing services in order to build a brand to move a business to the next level.

However, we still encourage you to perform your own due diligence before making any decisions about which company is the best fit for you.

Keep reading for Exclusive Concepts reviews to help finalize your decision. 

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