Founded in 2013, Persist Digital is a digital marketing agency based in Montclair, New Jersey. As a full-service digital agency, the following services are available:

  • Search engine optimization (SEO)
  • Content marketing
  • Pay per click ad management (PPC )
  • Reputation management
  • Social Media
  • Web design and development
  • Newsletters and email marketing
  • Website copywriting — blog posts, website content, SEO content writing, e-commerce, content distribution, technical writing, landing and product pages, white papers, guides, slide presentations, includes planning, writing, promotion, and link building
  • Infographics
  • Technical SEO
  • Online review generation
  • Competitive analysis
  • Conversion rate optimization
  • B2B and B2C outreach services

Persist has a professional team located in Europe and the United States. It focuses on small and mid-sized businesses, as well as start-ups and creative brands. While Persist Digital works with companies in all kinds of industries, it has focused experience in the bath and kitchen industries.

Here are a few of the digital marketing firm's credentials:

  • Microsoft Certified Professional Developer
  • Hubspot Academy Inbound Certified
  • Google Ads Certified
  • Google Analytics Certified
  • Sitecore Certified Developer

Over the past six years, Persist has accomplished the following:

  • Generated more than 10 million dollars in client revenue
  • Generated more than 90,900 leads
  • Generated 45,600 phone calls

If you still aren't sure, Persist offers several different digital marketing case studies online to demonstrate the outcomes of several clients' projects. They break down the services rendered, timeline, leads generated, revenue generated, and more.

Keep reading for pros and cons of working with Persist.

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The Good

  • Small Agency
  • Kitchen and Bath Experience
  • Pricing Information Available
  • Monthly Reporting

Small Agency

Persist describes itself as "a small digital agency with a select set of clients…" that has grown almost 100 percent from referrals. With its smaller size, the company emphasizes transparency, open communication, and tailored solutions. Persist Digital will help clients develop goals, strategies, and brands.

The company's website even states that it plans to stay a small scale agency. It wants to keep a personal touch with all clients.

While monthly reporting is provided, the Persist team also communicates with clients on any urgent matters with tools like Slack, Trello, Zoom, and WhatsApp.

The team acts as a strategic partner and doesn't make moves that your company doesn't want. It will ask for your approval, document any communication, and respect your priorities.

Persist even states that it won't take on a competitor while it is working with you.

Kitchen and Bath Experience

Persist has in-depth experience in the kitchen and bath business, including custom-designed, ERP software for cabinet manufacturing companies and sellers.

KitchenDEV is the company's specialty arm for kitchen cabinet companies, designers, and builders. It offers specialized full-service digital marketing services for kitchen and cabinet businesses, as well as custom-designed software solutions:

  • The KitchenDEV Cabinet Pricing and Ordering Software for Retailers and Manufacturers offers cabinet pricing and estimation tools, as well as order tracking for retailers, manufacturers, designers, contractors, and builders. A 30-day trial is available.
  • A free KitchenDEV Design Tool helps designers and remodeling professionals to easily design 3D kitchens online.
  • The KitchenDEV Reputation Management Tool ($50 per month, per location) is customized toward helping kitchen businesses manage their online reputation by generating customer reviews and managing or responding to them.

Pricing Information Available

Persist Digital offers a variety of services. While many digital marketing agencies require a potential customer to contact for ANY pricing details, Persist offers some pricing info online. Its helpful, especially for SMBs, to get an idea of what you are getting yourself into, to minimize the time spent contact companies that are out of your budget. While of course a quote is needed to determine specifics, here is a sample of what is available.

Copywriting

  • Website Copywriting ($150–$300 per page) — Includes up to 45 minutes of research, 500 words per page, optimized for SEO
  • Online Guides ($3,000–$5,400 per project) — Includes access to a project manager, up to 30 graphics, and up to 8 hours of promotion for the finished product
  • Skyscraper Content ($600–$2,400 per page) — Includes four hours custom formatting, 15 stock graphics, up to 3 hours of content promotion

SEO Packages

During onboarding and setup, all SEO packages include the following:

  • Competitor analysis
  • Keyword planning
  • Review of website architecture
  • Social media setup and optimization
  • Strategic planning
  • Website optimization

The tiered plans differ by the number of pages of copywriting you get:

  Pro SEO Package Advanced SEO Package Leader SEO Package
Onboarding and setup cost $2,500 $3,500 $4,500
Pages of copy

Up to 8 pages of SEO copy OR 4 pages of sales or technical writing

Up to 16 pages of SEO copy OR 8 pages of sales or technical copywriting

Up to 24 pages of SEO copy OR 12 pages of sales or technical writing

 

After the initial onboarding stage, an ongoing account is charged a monthly fee for basic SEO services.

All ongoing SEO packages include several services:

  • Call tracking
  • Content management and marketing
  • Custom-built lead forms
  • Custom landing page design
  • Geo-targeted page management
  • Google Search Console Optimization
  • SEO auditing
  • User behavior analysis
  • UX optimization
  • Monthly service reports

While all of those services are included, the ongoing monthly pricing is tiered based on a few different services, PPC budgeting, and the amount of work spent on your account. Here are the basic differences:

  Pro Ongoing SEO Package Advanced Ongoing SEO Package Leader Ongoing SEO Package
Cost per month

$1,000

$2,000

$3,000

Hours of consultation 2 4 6
Video production and marketing services No Yes Yes
PPC management Basic Budgets up to $3,000 per month Budgets over $3,000 per month
Facebook Ads management

Basic

Advanced

Advanced

Emails sent for linkbuilding, outreach, and optimization 10 20 30
Business listings managed per month 4 8

12

# locations covered by Persist's Reputation Management Tool and Google My Business placements managed and optimized with weekly posts

1 3 Max

5 Max

Social media management Basic Advanced

Advanced

Additional cost for B2B outreach per month $250 $500

$750

Additional monthly cost for email marketing

$200

$300

 $400

While it's awesome that these price points are provided, not everyone will want or need pre-packaged services. With Persist Digital, Custom pricing packages are also available, but for more information, potential customers need to contact.

SEO improvements take time, but Persist clients normally see results in four to six months.

PPC Management Services

Persist Digital PPC clients get a dedicated account manager/advertising specialist that provides weekly updates. Clients get this personal point of contact to ask questions. Campaigns aren't on autopilot. They are given attention daily, weekly, and monthly, with changes made to improve performance to improve your cost per click.

Monthly reporting is included in all packages.

This agency offers a few different scales of PPC management services. They differ based on monthly budget, and keywords.

  Basic PPC Plan Aggressive PPC Plan Market Leader PPC Plan
Monthly PPC Ad Spend Up to $2,500 $2,501–$15,000 $15,000 and Up
Max Keywords in Campaign 400 2,000 10,000
One-time Setup Fee $1,000 $1,750 $2,500
Monthly Service Cost $350 14% of monthly budget 12% of monthly budget

 

PPC offerings include the following:

  • Display advertising
  • Paid Search
  • Remarketing and retargeting
  • Google Ads auditing
  • Facebook Ads
  • Instagram Ads
  • Linkedin Advertising
  • Google Shopping Ads

With Persist Digital, PPC clients retain ownership of their PPC accounts.

Social Media Management

Potential customers also benefit from being able to learn about Persist's social media management services and pricing tiers, easily. Here is a quick breakdown of the different packages available:

  Level 1 Level 2 Level 3 Level 4 Level 5
Social Posts per Month 15 30 45 60 75
Custom Images per Month 6 8 10 12 14
Ad Campaigns 2 3 4 5 6
Blog Posts 0 2 2 4 4
Social Media Contests 0 0 0 1 1
Monthly Cost $900 $1,300 $1,500 $1,800 $2,100

 

Social management services also include monthly reporting to help understand the ROI of these services.

Web Development

If you are interested in having Persist Digital help develop your business website, there are tons of options. There is even a free project estimator online to help you understand the price range you are looking at, depending on factors like style, the number of pages, copywriting needed, responsive design, and varying levels of e-commerce functionality, CMS, and database integration. Prices range from $1,000 for the most basic-level site possible to tens of thousands of dollars, depending on the complexity of what you need to have built.

Reporting

Persist offers monthly reporting for its ongoing services like PPC, SEO, social media management, and more. These reports help customers see exactly what is being done on their account, outcomes, and ROI.

The Bad

  • No Guarantees or Refunds
  • Not the Cheapest Agency

No Guarantees or Refunds

Persist Digital does not offer refunds or guarantees. While some may see this as a negative, there are a few things to take into account. First, seeing results from SEO takes time. Second, before you see results, many many hours of work have been put in by a marketing agency's team. Guarantees and outlandish ranking claims can be seen as red flags to avoid. While we love to see a guarantee, some guarantees can lead to low quality content, and less-than-reputable SEO practices.

Not the Cheapest Agency

While Persist is a small digital marketing agency, and its prices are competitive, if you are purely looking for the lowest priced SEO and digital marketing services possible, this is not a good fit. However, if you are looking for a strategic partner that will work with you and provide high quality results, while still being upfront about pricing and services, you should contact Persist Digital for a consultation and estimate.

The Bottom Line

Persist Digital is a full-service digital marketing agency working with small and mid-size businesses, as well as startups, in a variety of industries. It also specializes in kitchen and bathroom cabinet and design companies.

It offers any digital service in the world, and is very upfront and transparent about pricing.
Persist is a small agency and values personal service and connection with its clients. It plans to stay this way.

We still need to gather some review data before we can recommend this company fully, but based on its online reputation, offerings, and values, Persist Digital is positioned as a strong choice. If you aren't sure, check out the company's online case studies.

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