4.5
6.5
Overall Score
Deluxe Corporation’s story begins over 100 years ago when the inventor of the checkbook — W.R. Hotchkiss — took a $300 small business loan to start a company. In order to survive for more than a century, Deluxe has had to regularly evolve in order to meet the dramatic changes in society, the economy, and technological advancements.
Today the company focuses on deepening customer relationships through technology-enabled solutions. It offers a variety of software and web-based solutions for the following:
Deluxe’s diverse product offerings serve every size business; however, it places particular emphasis on small business relationships. With more than 4.8 million small business customers, the company provides all the tools small business owners need to start, run, grow and operate their business.
The company even produced a series in conjunction with Hulu called Small Business Revolution, which you can watch for free on YouTube.
Highlight: Digital Marketing
Deluxe Corporation offers a wide variety of technology-based products and business services. However, this profile focuses specifically on its digital marketing services.
Deluxe previously provided marketing services under the name 180fusion. The company serves a variety of industries, however, it provides unique marketing services for financial organizations. These services include mortgage customer acquisition, small business lending, small business deposits, consumer lending, credit cards, and automotive lending.
Since Deluxe’s origin is in the financial industry, it is able to provide unique insight into marketing for financial organizations. It’s website advertises specific marketing services like mortgage customer acquisition, small business lending and deposits, and credit cards. These are unique services that other digital marketing agencies are not able to provide.
In addition to digital marketing, Deluxe also provides several branding services, including the following:
Deluxe sells reputation management software to help businesses manage their online presence. In addition to helping you gather and respond to customer reviews, the software also allows you to create and schedule social media posts on all the major platforms. This type of software is useful in helping new customers find your business online.
Deluxe’s website features several case studies depicting the type of service and results the agency provides. Potential customers can browse through several examples of past work to get a sense of what working with Deluxe could be like.
Deluxe’s website provides limited information on its marketing service. The website advertises multimedia marketing campaigns that “strengthen lead generation and lifecycle marketing through an omni-channel approach.”
However, it does not provide details on what services are included in this omni-channel approach (i.e. video, PPC, content marketing, etc.). The only way to understand exactly what services the agency provides is to contact a representative.
For over a century, Deluxe has proven it knows what it takes to run, grow, and operate a business. Financial institutions can particularly benefit from its marketing services. If you’re interested in hiring Deluxe for your marketing needs, you should not hesitate to reach out to a representative to discuss project details.
Read the Deluxe reviews below for even more insight into the agency.
Attention: Deluxe was formerly 180fusion.
Deluxe used to provide marketing services under the name 180fusion. Many of our reviews refer to the agency by its former name.
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