Deluxe is a full service company that provides their customers with help in logo and website design and other marketing development. From personalized printed products to logo design, web services, and social media marketing they help their customers get found, they work to deliver the most innovative products and services to help their customers live their passions.
By providing everything from web services and search engine marketing to affordable logo design, email marketing, business checks, business forms and printed products, Deluxe helps business owners stay focused on what they love — their business. They have been helping businesses succeed for about 100 years now and keep developing new fresh ways to help their customers stay up-to-date in the ever changing market. They are based in Shoreview, Minnesota.
- Vector Images
- Additional Services
- Time in Business
With each design package customers receive a vector image that'll allow them to edit their logo as needed. This includes being able to resize it for different uses. They also provide their customers with the top 11 most commonly used file formats such as JPEG, PNG, GIF, PDF, and more. A customer's final files can be used for any type of reproduction from printing to promotional items. It is 100% theirs to use with all of their company needs and the customer owns the design rights to the logo. Deluxe is a full service company that offers full stationery designs within most of their design packages, including 1,000 printed business cards with the highest two packages. This allows customers to set up their entire business communication image by streamlining their designs on business cards, letterheads, envelopes and fax cover sheets.
Deluxe also has additional services that help customers develop brand image with the printing of brochures, custom door hangers, pocket folders, stickers, magnets, notepads... etc. Setting up orders is a quick and easy process and can usually be done in minutes. After filling out an online questionnaire customers are contacted by an expert representative who guides them through a step by step process that helps them save time and hassle and helps them get their order right the first time. After the initial design consultation the Deluxe design team holds a brainstorming session to develop ideas about how best to visually communicate their customer's business brand and create a lasting impression through their logo. Deluxe takes this extra step because they believe it's crucial to developing a custom logo design that perfectly reflects their customer's business. Once a customer's design team has formulated several solid ideas, each designer will design a logo they feel best represents the customer's business. Each designer has their own unique style and 'voice', so customers receive logo ideas to choose from that represents a range of perspectives. Following a review by a project manager, customers are able to review their concepts and make changes so that each design is created exactly how they want it. With their bronze package a customer is able to revise their image only two times and with the silver, gold, and platinum packages a customer has the benefit of unlimited revisions, working with their designers until their logo is exactly right.
Time in Business
Deluxe has been in the industry since 1915. Over the past 100 years that Deluxe has been around, they have become one of the largest logo design companies in the world. They employ over 5,000 employees and have helped customers from all around the world.
- Undisclosed Information
All of the packages for Deluxe range between $195-$995, with the base package starting at $195. Although the upper packages are accurately priced, the base starting package is more expensive than other competitors in the industry. Many other businesses offer a base starting package from $0-$50.
There is a lot of information that Deluxe doesn't include on their website. They do not provide any information regarding contract length or a cancellation policy. Other industry competitors are very transparent when providing information about contracts. Usually there are month to month contracts or yearly contracts, but Deluxe does not release this information on their website. Additionally, they do not disclose if they have a cancellation policy regarding contracts.
The Bottom Line
Deluxe appears to offer almost everything a customer needs as they start the process of developing their business design. They have a very high customer satisfaction rate and their packages are a great price compared to other companies who charge up to double what they do for the same options. Their design process is easy to understand and allows their customers to be "present" through each step. They have a solid history of being in the business of helping their customers and are constantly developing new, fresh ways, to help their customers grow in the same way they have. For anyone looking for affordable packages to help kick off, or rebrand, their company Deluxe would be a great fit.