Adzooma
4.3
6.0
Overall Score
Author: Kaitlyn Short
Founded in 2015, Adzooma is a U.K.-based startup that offers digital advertising services and software to help small and mid-sized businesses (SMBs) increase online traffic and revenue via pay per click (PPC) advertising on Google.
Adzooma products and services:
- Customized business web pages built for you
- Google advertising (PPC) services from in-house experts
- Site PPC analysis report (health check)
- Adzooma Opportunity Engine software to help with a DIY approach to your PPC campaigns
The company is a Google Premier Partner. Its proprietary software uses Google Ads (formerly known as Adwords). It helps automate PPC tasks and provide campaign suggestions. The agency works with businesses brand new to Ads, as well as clients with existing PPC accounts.
Adzooma's range of tools helps businesses grow online and attract more customers. The "done for you" service allows business to get online quickly without lifting a finger. That makes it easier than DIY website builders, yet cheaper than hiring an agency. The free 1-minute PPC health check is for existing advertisers who want to improve their results from Google Ads. As it comes with 30 days free access to Adzooma Pro, most of the opportunities it identifies can be actioned with a single click.
Keep reading our Adzooma review for pros and cons of working with this company.
Top Ranked Companies
The Good
- Package Options
- Try It for Free
- No Long-Term Contracts
Package Options
Adzooma helps businesses with their advertising campaigns, either with in-house experts doing the work, or with access to its software so you can do it yourself.
What does Adzooma’s online software platform do?
The Adzooma software can help your PPC campaign in the following ways:
- Flags underperforming ads so you can pause them
- Predicts when you should increase a keyword bid using click-through rates (CTR), impressions, average position, etc data
- Adds location targeting
- Helps with grammar mistakes
- Adds ad extensions
- Sets up rules to automate routine tasks
- Gets custom reports
Adzooma service package options:
- Website + Online Advertising — $299 per month
- Domain and web hosting included
- A one-page website professionally designed
- Professional copywriters for ads and site
- Dashboard and leads (shows clicks, performance, and leads messages)
- Dedicated account managers
- Fully managed Ads campaigns
- $180 monthly ad budget (includes $75 free ads for first month)
- Website — $49 per month
- Custom domain and web hosting
- Professionally designed one-page website
- Site and adverts are written for you by copywriting team
Adzooma SaaS package options (based on monthly ad spend, in GBP):
- New Pilot — $19 per month, 1,000 GBP monthly ad spend, customer support via live chat only
- Trained Pilot — $29 per month, 5,000 GBP ad spend per month, up to 4 Google Ads accounts
- Advanced Pilot — $49 per month, 10 GBP ad spend per month, up to 4 Ads accounts, customer support via phone and live chat
- Rocket Scientist — $99 per month, 100K pounds of ad spend per month, 25 Ads accounts, support via phone and live chat
Do you need to add more than 25 accounts? While it does focus on SMBs, the platform is also available to marketing agencies, with a product called Adzooma Agency.
If you don’t know what you want, you can schedule a free consultation, by appointment Monday-Friday from 10 a.m. to 5 p.m. (GMT).
Try It for Free
Potential customers can try out the platform for free for 30 days and get a free PPC site audit.
No Long-Term Contracts
Whether you try Adzooma’s software or services, you aren’t stuck with long-term contracts. Customers will be able to cancel at any time.
The Bad
- Few Organic Marketing Services
Few Organic Marketing Services
Adzooma focuses on paid advertising. It is not a full-service digital marketing agency. It doesn’t offer customers much in the way of organic search engine marketing strategies, besides a standard web design option.
Services not offered:
- Social media marketing
- Email marketing
- Ongoing search engine optimization (SEO)
- Online presence and reputation management
- Ongoing content marketing campaigns
The Bottom Line
Adzooma is a marketing company offering its software as a service (SaaS) for business owners looking for PPC guidance. It also offers to build a site for you and fully manage your online ad campaigns, if you prefer.
Pricing is conservative and transparent. Small business owners would benefit from Azooma, whether they opt to go for the company’s service or use the software platform to manage their Google Ads accounts themselves. Either way, they will save time and effort while managing and putting together their marketing campaigns.
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