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Indiegogo was created by three individuals familiar with the hard work and frustrations that go along with collecting money—Danae Ringlemann was an MBA student struggling to open an Off-Broadway play; Eric Schell searched for funds for a Chicago theater company; and Slava Rubin started a charity event for myeloma cancer research in honor of his late father. Indiegogo was founded with the intention to revolutionize the flow of funding so it can reach and grow the ideas that matter. The company is certainly on the right track—they have 15M visitors each month and campaigns run by individuals residing in 224 countries and territories.
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Indiegogo uses a Rewards model. This means donators contribute to a campaign and are offered rewards for their contributions.
Users have the option of disconnecting their Facebook profile form from their Indiegogo account if they so desire. However, Indiegogo urges users to keep their Facebook and Indiegogo accounts connected so a user's online presence is legitimized in the eyes of potential contributors who may not be comfortable funding a campaign organized by a stranger. There are also extremely user-friendly apps available for download for both iOS and Android operating systems.
Indiegogo has also added a new website for those wanting to raise funds for charity purposes called "Generosity by Indiegogo". Non-profits can run 'free' on Generosity by Indiegogo, allowing them to keep everything they raise.
A great feature of their set-up process is how no fees are required initially. Some other crowdfunding companies, on the other hand, may charge fees during the set-up process or platform fees. The fact that they do not charge any of these fees, coupled with their effective online campaign editor tools, make their set-up process a convenient and stress-free task.
While other crowdfunding platforms may complicate fee structures, Indiegogo has gone the simple and easy-to-understand route: Whether you choose either a Flexible or Fixed Funding type, a 5% fee will be charged once you have reached your goal. There are also transaction fees of 3% plus 30 cents for a credit card transaction, 3-5% for Paypal, or a $25 charge for wire fees.
If you don't reach your goal, only flexible funding types will be charged the 5%. Fixed funding refunds all money donated and there is no fee.
Indiegogo offers what they call Flexible funding, where you can choose either 'Keep what you Raised' or 'All or Nothing' funding types. Flexible Funding means you keep all the money you raise, regardless of your goal; Fixed Funding means you have a specific funding goal that must be met, which can be a good choice for technology and products that require set funding to enter production.
There is no maximum amount of funds that you can raise, but Indiegogo recommends breaking very large funding goals into several series of campaigns. This may or may not be best for your situation, so having the option to do as you choose is a good crowdfunding feature.
For everyday fundraisers needing help along the way, Indiegogo will answer questions and give you pointers on your campaign via email. They pride themselves on being able to contact customers in search of information within 24 hours. This is an incredibly fast turnaround time for a customer service department in a number of industries, especially crowdfunding. They also have online articles covering tips on how to run and contribute to a campaign.
One thing that sets them apart from other crowdfunding companies is the data driven insight they provide for their users. Especially since crowdfunding is a relatively new idea, it is extremely helpful for organizers to have access to important tips-such as which days to launch a campaign and what the ideal campaign length is-so they can feel empowered and make the best decisions possible.
Indiegogo also offers what they call an Enterprise Program. This program is for entrepreneurs who need assistance bringing their products to market.
Through this program, Indiegogo will:
Another helpful and convenient feature offered is the automatic emailing of tax-deductible receipts for donations made to a U.S. 501 (c)(3) nonprofit. Separate receipts may also be issued from the beneficiary nonprofit, depending on the organization.
One thing that is less-than-exciting about Indiegogo is the fact that funds are disbursed within 15 days of the campaign's expiration. With some other crowdfunding sites providing funds within 48 hours, this is an area Indiegogo could definitely improve. To add to the slow delivery of donations, since funds are held until the campaign ends, users are also unable to access funds throughout the campaign. Here again, other crowdfunding sites allow early withdrawals in real time.
Indiegogo requires a campaign deadline. Campaigns can run for up to 40 days. For larger goals, it is recommended to break fundraising goals into chunks.
They recommend a campaign length of 40 or fewer days for the following reasons:
Some other crowdfunding sites allow campaigns to be open indefinitely. This allows users to revisit accounts to collect additional, straggling contributions. Indiegogo users are currently being denied that opportunity. While this deadline is a negative to some crowdfunders, many platforms have encouraged this distinction of time to be made because it can actually increase the success of a campaign in a much shorter amount of time. The time limit can influence more funding to occur before a specific date, benefiting the owner of the campaign.
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Terrible, horrific, abismal, customer service!! NEVER AGAIN! STAY AWAY! DO NOT SEND MONEY! Backed two different products in my time working with indiegogo. I hated every minute of these decisions and wish I never worked with them. I wish I wouldve looked them up prior to backing products up. I have been waiting for a product that was promised over a year ago. NEVER AGAIN
Don't waist your time or money! You will need a team of people and it's a full time job, not just creating the campaign, but as it is running. Indiegogo is pretty quick to respond to your questions with an automatic response, but only repeat their commonly answered questions and leave you to figure it out on your own. When I completed my campaign, they held my contributions for over a month after the campaign and refunded all monies back to my backers. They claimed my perks were in violation of their policies, but could not tell me how. I only had one person that even chose a perk, and all others were donations. Yet all my contributions were refunded with no explanation. Biggest mistake I could have made. Doing this campaign has set me behind at least a year.
if there was less than 1 star i would give that. it has been a disaster. I have attempted 9 times to fund things through them, and of course they get my money and i get NOTHING, or something that does NOT work, and NO way to correct. and NO help from indiegogo. STAY AWAY!!! SAve yourself the trouble, and buy later if it EVER becomes a real product. GOOOD LUCK
I backed BRIXO Mad Scientist Kit on September 30, 2016. I received 36 (out of 40) updates up until November 2017, being told in the 36th that I would likely have my shipment by Christmas. After Christmas, I had still not received it and sent an email expressing my disappointment: "I am deeply disappointed. I have not yet received my order and again missed a Christmas opportunity." I never received a response to that email nor did I receive the next 4 updates. It's as if they struck my email from their records. I continue to read that people are not getting their orders as well. At a loss $179 I will never support another project here.
Correction - Funds are NOT Disbursed within 15 days of the campaign's expiration. I am now at Day 19, and NO Funds. I emailed at Day 17, and they admitted “team hasn’t reviewed it yet” I emailed back twice for exact payment date, NO Response. A Google search showed Ingiegogo is late paying a lot of people! Isn’t this a Clear Violation of @SEC_Enforcement and @FTC laws? Me and friends have done Kickstarter, Never these problems.
I like the interface. A lot of really cool projects on it. I actually like it more than Kickstarter too. If you are doing a campaign, make sure to spread the word though. Just throwing it on the website probably won't be enough to get you funded.
Indiegogo is fertile ground for scammers and filled with lots of Chinese companies and individuals. One particulate campaign https://www.indiegogo.com/projects/touch-ultra-small-wireless-bluetooth-5-0-earbuds-headphones/x/16178113#/comments This is a classic exapmple if they take your money and you never get the product or perks and mind you the prices are not cheap at all. I lost like over 100$ for this and the lousy campaigner robot response guy named Chris keep giving same Excuses and answers to people asking for update or their perks or refunds. It’s like a broken record playing. Stay away from Indiegogo apparently the company does t care about the backers and continue to allow suck scams on their platform. Shame.
Backed 3 products in IGG. Received one really good product, one extremely bad trash, and one delayed till eternity and breached the IGG terms. IGG has not stepped in to handle the breach. They are just happily collecting the fees but not enforcing whats required of the campaigners.
Hello, the most terrible expirience in my life ordered 4 times and not one positive feedback, can not give. Always give problems with delivery, with money, with orders.,?????
DO NOT USE GENEROSITY by INDIGOGO! 5 months after Hurricane IRMA and we are still trying to get our donated money from them.
Another Ibackpack scam victim here. Would never contribute to anything on this website again. They will not protect your contribution. Very loose policies that only protect indiegogo. DO NOT CONTRIBUTE TO SCAMS AND FRAUD!!!
I backed BRIXO Mad Scientist Kit on July 8th 2017. I was repeatedly told it was shipping soon. Further investigation shows that many others have reported that they haven't received their orders from BRIXO and yet they continue to raise money on your platform.
I've backed a couple of artists on here to help with making their new albums. I think it's awesome they way they do it, I can help pay for it and also get exclusive content before the album comes out. It's awesome to be so connected with the artist.
I've been waiting for a year for a 'perk' (Ergo Kiwi knife) - Indiegogo are ignoring all communications [via their website, facebook, twitter and email] and so is the guy who started the campaign. Over 70 comments from unhappy customers and counting. All people want is a response, good or bad, so that they know where they stand - how long should I wait?! Terrible website & company ignoring people who contributed hard earned money in good faith; would not advise to use it under any circumstances.
after raising some small dollars after months i got a message that my account have been frozen with no reason...... it a scam .... they have taken my fund and telling me they will refund it ....
It's been over a year since I contributed to the FretX campaign. Wish I would have seen all the bad reviews on the internet before, I contributed my hard earned money. I'm not even going to waste my time chasing these people. I'll just flame them on the web.
I love the Indiegogo concept and layout. However - I have invested in three campaigns and not one of these which I put money into have actually delivered to me what was promised. It seems that Indiegogo campaigns can take your money but have no accountability to actually deliver what was promised. As much as I continue to see new product ideas on Indiegogo that interest me, I no longer have confidence that I should invent my time or money in these projects.
I tried to renew our campaign for infection prevention and control education for Africa and found out that either Africa or infection prevention and control were considered dodgy, so they closed our account. I am assuming they just run a keyword skimmer that looks for the word "Africa," and deactivate whatever they find. The search for competent companies continues.
Indiegogo is a Ponzi scheme. Fancy Facebook ads for Smove. Collect buyers $$millions as a "donation." Products never delivered. Refunds impossible. Zero customer service. Impossible to contact. Worthless.
This is a criminal company that actively helps scammers while ignoring users and product reviewers! Over the last 3 years they did all to prevent communication, a campaigner can delete unwanted comments, private messages (user 2 user) are no longer allowed, the bank account country of the campaigner is no longer visible, they allowed the "InDemand" concept (campaign stays open after funding until the campaigner closes is), flexible funding, no validation of campaigners data (location, team etc can all be faked). All tickets getting closed with the statement "get in touch with the campaigner". Campaigner can prevent you from writing comments after the campaign is closed with simply refund you (they don't have you, it's simply a option on the IGG platform). etc. etc. etc.
I paid for a Bakblade and never received it -I contacted company and they stated I had to fill out a survey through Indiegogo but I was not able to because The Indiegogo survey kept looping this is a total scam - the kickstarter programs etc all a big scam to take your money
The worst crowdfunding site, full of scam campaigns. Indiegogo does nothing to help get you money back, or even to contact the campaign owners. Steer clear of this one!
They have not got back to me for over a week as to whether I will be getting my funds. I have tried to contact them 5 times with zero replies. The bank info required for a canadian bank is confusing and lengthy. The fees are high.
I have been trying to get my campaign money, with no success, for over three months. There website is buggy and although I am in Canada, it registered my campaign in the US, which meant my Canadian bank details did not work. Three months of emails back and forth to their so called help department has not helped. So unprofessional and I am left owing money that I can't repay. Do not use them!!!
Beyond myself. 12 emails later, not one penny.
Hi... Don't trust what they said , they are scammer with the companies they working with ,,, I did contribute to get a wireless buds and never received it and sent off tens of emails to them and to the other company they were running the campaign for them and no replies ,,, they are just scammer. Thanks
DO NOT TRUST YOUR MONEY WITH INDIEGOGO!!!!! I registered indiegogo while considering placing an expensive order. Before trusting my money with indiegogo and placing a "big" order, I decided to donate 10$ to a homeless' campaign, just to see how the process goes in indiegogo. A few days later I got a 10$ refund for campaign "null -void" (which means they removed the homeless' campaign. I assume they decided it wasn't legit) and my account had been frozen for "risky" activity history! So, they initially made the mistake of approving a non legit campaign, then removed it and locked my account for DONATING MONEY! So basically I was punished for their mistakes! I'm glad I tested their platform before placing an order, as their team doesn't seem to know how to identify a non legit campaigns (or legit users) and you may find yourself contributing money to a fraudulent campaign!
I backed a project under IGG and it turns out a disappointment to us as a backers. They scam over 4000 people and get away with our money. Requested a refund, but no reply from the campaign owner. Their facebook and website is down. No news for the shipment. No news for the project. I should have make a google search before investing it. Doug M of iBackpack is known as a scam artist right before i put my money to their so-called backpack. Will claim a dispute on my bank and get a chargeback. Thanks Doug M and thanks Indiegogo for letting these people scammed us.
Did not release a disbursement until AFTER I sent 2 emails. Never received any reply except for the generic "did you read our help page?". Takes over a month after the fundraiser has ended to receive funds. Never will use again for this reason.
I've had only a 60% delivery rate on products pledged vs. delivered on Indiegogo. That's as compared to 100% on other platforms. And so far I've had a 0% resolution rate when trying to get things taken care of or issues resolved. The campaigners are able to disappear from contact and the platform does absolutely nothing to take care of those pledging for the items. Unless the campaign is being run for a purpose that has no deliverables (which should be CLEARLY stated up front), It would benefit those pledging if their money was held by the platform until certain milestones were met or the campaigner was able to meet certain expectations set forth by the platform. That way, the platform would have the ability to refund those pledging without a penalty to the platform itself. There is no way that Crowdfunding can succeed if those pledging don't feel that they can trust those campaigning for the funding.
Crowdfunding is ripe for easy pickings by fraudsters. Crowdfunding sites should have rigorous procedures in place to spot and stop fraud and refund victims of fraud. Indiegogo has none of these procedures. Use it, and you will get scammed. Indiegogo is by far the worst crowdfunding site out there. Others have better procedures.
I have funded the ibackpack,this was my 1st time backing any projects on Indiegogo, well this will be the last time I back something on Indiegogo. The people at ibackpack decided to take the money and run! I have contacted Indiegogo a few times & they won't help me out all in all they have told me it's not their problem and it's too bad I lost $600 on a scam
Lost over $280 on fraud campaign for the ibackpack. Where the creator made close to $1 million, before disappearing. None of the backers got a positive feedback from IGG, not even tried to help by anyway! I would never use IGG again!
They cheat people of their hard earned money by taking their share and ignoring backers request for refund when campaigns begin to go south. I'm out a couple thousand dollars due to undelivered perks from campaigns that have been shut down by indiegogo. I have proof indiegogo is the one who shuts these campaigns down. Meghan at indigogo is one individual who shut iBackpack down another one is Udayah Sinha that is in charge.
These allow for your funds to be stolen when you back a project that never ships out the goods for an entire year of waiting.
Really poor at refunding failed enterprises. They provide you with the email address of the product manufacturer and that's it. They then don't reply so basically you lose any money you invest and you don't receive your perk. I've lost out so many times that I know only go with Kickstarter. Indiegogo is a pile of crap.
They appear to little or no validation of the project ideas, backers or development plans. Once they disburse the money to the developers, they essentially wash their hands of the project. In my case, development went way longer than advertised. There was excuse after another. The developer finally just stopped responding, closed all the product's social media pages. A small percentage of the backers got a few prototype items of the many items that were to be included. The rest got nothing. IGG wants no part of any complaints.
I have backed a number of campaigns on IGG and I can safely say that I won't back any more. While some of them have been pretty good and have been fulfilled, communication from the campaigners is lacklustre and updates are few and far between or confusing. What is worse though is when you have a problem with a campaigner and you contact IGG. Then you really see the lack of care they have for those who fund on their platform. They reply with "email the buyer" even though your complaint is that the buyer never replies. Or when clearly fraudulent campaigns spring up their reply amounts to not our problem, you aren't buying a product you are investing in an idea. It's a shame because I am sure there are some good ideas out there, but I also want to know someone has my back of the person promoting that idea has a different agenda than bringing that product to market.
Indiegogo is complicit with scammers that take good faith donations and deliver nothing. One particular product was 892% funded on 10/15 and has promised delivery for well over a year. The product will not be delivered as promised. Complaints and notifications of the scam has been passed on to Indiegogo yet Indiegogo has done nothing to address the scam and support the contributor. Another project was 637% funded 1/15 and that product has not been delivered. I will no longer contribute any funds using Indiegogo since they have not supported the contributor even when they have been notified of scamming and corruption.
My first and probably last pledge that I will make involving Indiegogo, every support question I have, gets responded with a generic response. I pledged almost $400 for a product that turned out to end in a huge scam, Indiegogo has too many loopholes that allow these scammers to run off with hundreds of thousands of dollars.