Kyle Cox started Blindster in 2010, after a successful stint in the online blinds industry. According to its CEO, customer satisfaction is the lifeblood of Blindster. Its business model and employee goals have been designed to continually exceed the expectations of its customers. With 100 years of combined experience, Blindster was created to give customers a unique and uplifting buying experience.
Blindster offers a manufacturer’s lifetime warranty on its products. This means that the manufacturer guarantees the product will not have defects during the product’s reasonable lifetime.
The majority of positions at Blindster are filled with customer satisfaction employees. In fact, out of the 18 employees featured on the website, 12 of them handle customer support or customer satisfaction. The amount of manpower and money given to the customer service department is a reflection of how much Blindster values customer satisfaction.
Blindster has an extremely unique “Fit-Or-Free” Guarantee, where customers can request a size different from the original order for free, even if the original blinds didn’t fit because of customer error. Blindster also has a 60-Day Satisfaction Guarantee, which helps customers get refunds for purchases that they aren’t satisfied with during the first 60 days.
Blindster has only been around since 2010. Though the website claims over 100 years of combined experience in its employees, its ultimate success and ability to handle customer concerns is determined by how much experience Blindster has in the blinds industry.
The company may have to rely more on a unique customer experience because its prices are higher than other companies in the blinds industry. The lowest base cost of products at Blindster is $25.45, about $10.00 higher than some other companies that sell blinds online.
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