error This company may not service all states.

Founded in 1927 and headquartered in Madison, WI, American Family Insurance offers a wide range of products and services including auto, home, life, and health insurance as well as retirement solutions. The company's auto insurance highlights include reliable emergency roadside service, easy account access, and the KnowYourDrive safe driving tracker app and savings eligibility. 

The Good

  • Repair Shop Program
  • Coverage Features
  • Discounts

Repair Shop Program 

American Family has a network of trusted repair shops connected to its Dreams Restored Program (DRP). When you get your vehicle repaired at a DRP repair shop, you get discounted rates, even if you're paying for your repairs out of pocket. 

Coverage Features

American Family provides excellent car insurance education on its website including the implications of each aspect of auto insurance coverage. The insurer's coverage includes the following: 

  • Property damage
  • Bodily injury
  • Collision
  • Comprehensive
  • Medical Expense
  • PIP
  • Lease/Loan
  • Rental reimbursement
  • Emergency road service
  • Underinsured
  • Accidental death and dismemberment
  • Uninsured

Discounts

American Family customers may be eligible for multiple discounts, including for the following: 

  • Multi-vehicle
  • Loyalty
  • Early-bird
  • Bundled policy
  • Transfer from a competitor
  • Safety equipment
  • Defensive driver
  • Save driver
  • Low mileage
  • KnowYourDrive driving evaluation
  • Good student
  • Teen safe driver
  • Away at school
  • Young volunteer
  • Generational
  • Autopay
  • Customer full pay
  • Paperless bill 

The Bad

  • Limited State Availability

Limited State Availability 

American Family Insurance is only available in 19/50 states:

  • Arizona
  • Colorado
  • Georgia
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Minnesota
  • Missouri
  • Nebraska
  • Nevada
  • North Dakota
  • Ohio
  • Oregon
  • South Dakota
  • Utah
  • Washington
  • Wisconsin

The Bottom Line

If you live in one of the 19 states serviced by American Family Auto Insurance, it is definitely worth looking into. This company is also a great choice for those who wish to bundle their insurance services in one place. Bundling is easy, saves money, and can supplement any other discounts for which you are eligible. 

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User Reviews

Star Rating

4.3
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68 Reviews

Review Breakdown

5 star
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1 star
3%

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Alexander Johnson

July 14th, 2020 Burbank, CA DETAILS arrow_drop_down
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This was the first insurance I ever had and had them for years. I never had any issues. They even gave me a very low rate even though I was a young driver.

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Carol Beckett

July 2nd, 2020 St Louis, MO DETAILS arrow_drop_down
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I like that they recently lowered my monthly price for car insurance because my driving habits have changed but assume they will go back up when Covid19 has passed and my driving habits go back to normal. Ill have to wait and see.

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Barracuda

June 23rd, 2020 Sterling, IL DETAILS arrow_drop_down
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Cancelled me with 15 days notice because my child would turn 15 during the next 6 month renewal period and get his learners permit. Had that cancellation screwing up my insurance rates for 10 years after.

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ben boushehri

June 18th, 2020 Palos Verdes Estates, CA DETAILS arrow_drop_down
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there prices are the lowest as far as i checked with farmers ,all state and others . Bout they dont pay your full damage if you have any claim . i had a roof damage and the paid only half of it . " that is what you get when you buy chip stuff "

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BFK

May 26th, 2020

Thought they were great until we were in an accident caused by someone who left the scene of the accident. Then we found out they would take advantage of us and try to get out of paying bills. We have stayed with them but I don't trust them any further an I could throw them. :)

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Dale Gruenke

May 26th, 2020 DETAILS arrow_drop_down

Fast claim service, agent works with us on ways to lower our premium, received special $50 per vehicle refund due to low claims during recent pandemic

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Alan B

May 18th, 2020 DETAILS arrow_drop_down
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Excellent insurance company for auto, home and personal. We have a fantastic agent!

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Michael

May 12th, 2020 Wichita, KS DETAILS arrow_drop_down
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The agent and office staff have provided me with the information and advice that has allowed me to make the proper decision in reference to my coverages. The handling of past claims have been professional and efficient.

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Amanda

May 5th, 2020 Kansas City, MO DETAILS arrow_drop_down
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We have been with American Family for roughly 10 years together for our car and home. They are fantastic!!!! Every instance we needed them it was easy and I felt taken care of.

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Ashley

April 24th, 2020 Saint Charles, MO DETAILS arrow_drop_down
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Thank you for the 50 dollars for the covid19 pandemic. That was nice to think of the people and is appreciated

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Pete

March 10th, 2020 DETAILS arrow_drop_down
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Best Agent, never any problems with claims or billing

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take7

February 28th, 2020 Sandy, UT

They're good as long as you don't have to use them. I was a faithful customer for many years with good driving no claims. Then one day when I ran over a vehicle part that fell off from the far in front of me on the freeway and ruined my car underneath I had to file a at fault claim. The process was tedious and long. I felt like I was treated like a bad driver with a habit of filing claims. Paid for my own car fix and hurt my premium. Customer service was not nice about explaining my fault.

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stevey shumway

February 26th, 2020 Midvale, UT DETAILS arrow_drop_down
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American Family Insurance provided great insurance for me and my family. The coverage was great and affordable. The best part of working with them is the amazing customer service!

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Mike Ika

February 23rd, 2020 West Valley City, UT DETAILS arrow_drop_down
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I was with American Family Insurance for several years. I loved having an insurance agent that was able to take care of my individual needs. I liked dealing with a person who knew my history and background and could give me personal support with claims. Other insurance companies make you call a 1-800 number and you lose that personal connection. If it weren’t for the rate increases over the years, I definitely would have stayed as well as given 5 stars.

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Braylyn Linford

February 21st, 2020 Lehi, UT

We really liked American family insurance when we first signed up. Then without claims or without accidents or anything their premiums started to rise without any notice.

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Angelina Hamilton

February 8th, 2020 Gulfport, MS

Did an online quote the other day and it is not going to save me any money so there is no since in switching. The chat feature with customer service was every helpful. They walked me through all the option they had with full coverage insurance verses liability. I heard good things about them. I just can’t afford it.

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Roman Christiansen

November 29th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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Great company with a reliable track record. Have been a customer and had a great experience. Very friendly and easy to work with.

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Tom Gourley

November 23rd, 2019 Pleasant Grove, UT

As I was shopping for car insurance I found the people at American Family very friendly and helpful but their prices were a bit higher than I found from other reputable carriers.

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Tony

November 13th, 2019 Riverton, UT DETAILS arrow_drop_down
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Had our vehicles insured with American Family for several years before we moved. No complaints and the agent was awesome.

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Cameron Clark

October 12th, 2019 Provo, UT DETAILS arrow_drop_down
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Great value for the auto insurance that they provide. Got in an accident and they were by far the cheapest option afterwards.

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Amy Boren

October 9th, 2019 American Fork, UT DETAILS arrow_drop_down

when we were shopping around we got a quote for auto ins. They were great at explaining everything. Great customer service and they were able to quote exactly what we needed. We ended up going with another company that gave us a better rate.

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Russ

August 13th, 2019 Phelps, WI DETAILS arrow_drop_down
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Experience is very good, easy to talk to.

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Stacia Adkins

August 2nd, 2019 Syracuse, UT DETAILS arrow_drop_down
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Good rates pretty good customer service I have used them for many many years and have all of my policies through them and they have never led me wrong. I have policies in two different states and I wish there company's could be the same office is all.

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Felecia & Kevin Ollila

July 15th, 2019 Pleasant Prairie, WI DETAILS arrow_drop_down
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Quote to respond to emails. Care about their customers.

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Brenda

June 9th, 2019 Spanish Fork, UT DETAILS arrow_drop_down
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I have had American Family Insurance for almost 20 years now. I have loved their service and they make it easy to get my cars ensured.

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Molly Jorgensen

May 20th, 2019 Lehi, UT DETAILS arrow_drop_down
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They were not helpful at all during the accident in which my husband's car was hit and the other driver's insurance company didn't pay out. We are still battling with it 7 months later.

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Stephanie

May 15th, 2019 Orem, UT DETAILS arrow_drop_down
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Our American Family Auto insurance is amazing and so is our agent. We have never had a better experience than we have had since we switched to American Family. Their rates are great but the customer service is what really sets them apart.

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Ashley

May 13th, 2019 Pleasant Grove, UT DETAILS arrow_drop_down
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We carried American Family Auto Insurance when I drove for Lyft. We researched different car insurances and at the time they were one of the few that carried Ridesharing Insurance. Their coverage in pretty basic and the price comparable but the the ridesharing was a bonus plus that I would highly recommend.

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Helen vance

April 8th, 2019 Wausau, WI DETAILS arrow_drop_down
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Good prices. Very helpful. Returns calls in a timely manner

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Brennan

February 11th, 2019 Orem, UT DETAILS arrow_drop_down
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Best auto insurance I have ever had! Great coverage for a great price. What I feel sets them apart is their agents. Very friendly, knowledgeable and helpful. They truly have your best interests in mind!

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Brody B

February 7th, 2019 Orem, UT DETAILS arrow_drop_down
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Great coverage, affordable prices and very knowledgeable and friendly agents. After having American Family for many years I am convinced they are the best around.

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Kalli Binks

February 5th, 2019 Payson, UT DETAILS arrow_drop_down
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We absolutely love working with AFI. They have always been friendly and willing to help us out with any type of problem that has come up. Very trustworthy and caring.

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Lindsey B

February 4th, 2019 Orem, UT DETAILS arrow_drop_down
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We LOVE American Family Auto Insurance! Our agent is amazing and handles everything we ever request. The claims we have made in the past are resolved faster than we could even expect. If you are in the market for Auto Insurance look into American Family and you will be happy you did!

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Micah Bradshaw

February 3rd, 2019 Salem, UT DETAILS arrow_drop_down
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We love our local American Family Insurance agent! The customer service at his office is outstanding. They always email or get right back with questions I have on my policy. When my son was in an accident, or agent called on Saturday to see if everything was taken care of and to check on our son's health.

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Jeff B

January 30th, 2019 Orem, UT DETAILS arrow_drop_down
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I have had American Family Insurance for the last 15 years and I have had nothing but a positive experience. My agent is amazing and always willing to help. I have had to submit claims and it is such an easy process working with the adjusters. The price is the cherry on top because they are priced much lower than other insurers. I would definitely recommend American Family to anyone looking for auto insurance or if you are simply looking to move from another insurer.

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HLG

December 5th, 2018 American Fork, UT DETAILS arrow_drop_down
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Had them for many years. They are as good as any of them. My auto rates went up even though my driving history was clean and the value of my vehicles was depreciating. This is not unique to AmFam though.

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Melanie Curtis

October 31st, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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We had auto and renters insurance through Amfam for several years. I thought they did a pretty good job, though we didn't ever need to file any claims.

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Bob Hiatt

October 31st, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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Good car insurance. It was more expensive than other companies we have used. I would use them again.

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Angela Nelson

October 31st, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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American Family has been good for us so far. We had an accident and they handled the claim fairly quickly and easily. They were one of the lowest priced insurance companies for our area and our agent is pretty available for questions and coverage changes.

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Dylan Curtis

October 30th, 2018 Pleasant Grove, UT DETAILS arrow_drop_down
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I had my car insurance through AmFam for several years. There were a couple of minor accidents that happened while I was a customer and they were great to work with.

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Megan Clarkson

October 23rd, 2018 Gilbert, AZ DETAILS arrow_drop_down
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Agents have always been helpful with what is needed to be properly covered. No problems.

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Sofie Rosenvall

September 18th, 2018 Alpine, UT

Overall I would say this is a great company to have home, auto, rv, renters, etc insurance through... They are always courteous on the phone and they are always very helpful in answering all my questions... Why I didn't give them 5 stars is because we have changed a few things with our insurance and they did not get the auto draft successfully added 2 months in a row resulting in late fees and letters to my leanholders saying our insurance was getting cancelled... But we finally figured out the kink, all late fees were credited, and all leanholders got what they needed...

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Mark Evers

September 17th, 2018 Lehi, UT

Their commercials are catchy. When I looked into getting insurance with them, they weren’t the cheapest.

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Shanna

August 31st, 2018 South Jordan, UT

I used to use American Family Insurance for our auto and renters insurance. They had great rates and they were easy to work with when I needed to make a claim.

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Derek Scoville

August 29th, 2018 Pleasant Grove, UT

Our neighbor is a local agent, and was very helpful in getting us a fast reliable quote for our auto insurance. They couldn't beat what we are paying now, but was very professional.

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Rory Henrie

August 28th, 2018 Pleasant Grove, UT

I have not had to make a claim to really test my insurance company. I have had a good experience with my agent and her office help. They have made sure that I have changes made that I request in a timely manner. They also have made sure on several occasions that I am utilizing all of the discounts I am eligible for. I would recommend.

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Paula Henrie

August 20th, 2018 Pleasant Grove, UT

We love American Family Insurance! They have great rates and discounts for my teenage drivers. We use them for all our vehicles.

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Haidyn Houtz

August 18th, 2018 South Jordan, UT

I loved this auto insurance! The rates were very good. Also the customer service was outstanding!

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Reena Kivlehen

July 25th, 2018 Phoenix, AZ

My husband and I carry American Family Auto insurance and we are so pleased with our experience! We have an amazing agent who has helped us get exactly the insurance coverage we needed with no extra add ons that we don't need.

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Janna

July 23rd, 2018 Gilbert, AZ

When I had an auto accident last fall they responded quickly to me and helped me thru the whole process of having to replace a totaled vehicle and dealing with the sub-par insurance of the person who caused the crash. They were kind, helpful, informative and very quick to fulfill my claim.

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