Founded in 1927 and headquartered in Madison, WI, American Family Insurance offers a wide range of products and services including auto, home, life, and health insurance as well as retirement solutions. The company's auto insurance highlights include reliable emergency roadside service, easy account access, and the KnowYourDrive safe driving tracker app and savings eligibility.
American Family has a network of trusted repair shops connected to its Dreams Restored Program (DRP). When you get your vehicle repaired at a DRP repair shop, you get discounted rates, even if you're paying for your repairs out of pocket.
American Family provides excellent car insurance education on its website including the implications of each aspect of auto insurance coverage. The insurer's coverage includes the following:
American Family customers may be eligible for multiple discounts, including for the following:
American Family Insurance is only available in 19/50 states:
This was the first insurance I ever had and had them for years. I never had any issues. They even gave me a very low rate even though I was a young driver.
I like that they recently lowered my monthly price for car insurance because my driving habits have changed but assume they will go back up when Covid19 has passed and my driving habits go back to normal. Ill have to wait and see.
Cancelled me with 15 days notice because my child would turn 15 during the next 6 month renewal period and get his learners permit. Had that cancellation screwing up my insurance rates for 10 years after.
there prices are the lowest as far as i checked with farmers ,all state and others . Bout they dont pay your full damage if you have any claim . i had a roof damage and the paid only half of it . " that is what you get when you buy chip stuff "
Thought they were great until we were in an accident caused by someone who left the scene of the accident. Then we found out they would take advantage of us and try to get out of paying bills. We have stayed with them but I don't trust them any further an I could throw them. :)
Fast claim service, agent works with us on ways to lower our premium, received special $50 per vehicle refund due to low claims during recent pandemic
Excellent insurance company for auto, home and personal. We have a fantastic agent!
The agent and office staff have provided me with the information and advice that has allowed me to make the proper decision in reference to my coverages. The handling of past claims have been professional and efficient.
We have been with American Family for roughly 10 years together for our car and home. They are fantastic!!!! Every instance we needed them it was easy and I felt taken care of.
Thank you for the 50 dollars for the covid19 pandemic. That was nice to think of the people and is appreciated
Best Agent, never any problems with claims or billing
They're good as long as you don't have to use them. I was a faithful customer for many years with good driving no claims. Then one day when I ran over a vehicle part that fell off from the far in front of me on the freeway and ruined my car underneath I had to file a at fault claim. The process was tedious and long. I felt like I was treated like a bad driver with a habit of filing claims. Paid for my own car fix and hurt my premium. Customer service was not nice about explaining my fault.
American Family Insurance provided great insurance for me and my family. The coverage was great and affordable. The best part of working with them is the amazing customer service!
I was with American Family Insurance for several years. I loved having an insurance agent that was able to take care of my individual needs. I liked dealing with a person who knew my history and background and could give me personal support with claims. Other insurance companies make you call a 1-800 number and you lose that personal connection. If it weren’t for the rate increases over the years, I definitely would have stayed as well as given 5 stars.
We really liked American family insurance when we first signed up. Then without claims or without accidents or anything their premiums started to rise without any notice.
Did an online quote the other day and it is not going to save me any money so there is no since in switching. The chat feature with customer service was every helpful. They walked me through all the option they had with full coverage insurance verses liability. I heard good things about them. I just can’t afford it.
Great company with a reliable track record. Have been a customer and had a great experience. Very friendly and easy to work with.
As I was shopping for car insurance I found the people at American Family very friendly and helpful but their prices were a bit higher than I found from other reputable carriers.
Had our vehicles insured with American Family for several years before we moved. No complaints and the agent was awesome.
Great value for the auto insurance that they provide. Got in an accident and they were by far the cheapest option afterwards.
when we were shopping around we got a quote for auto ins. They were great at explaining everything. Great customer service and they were able to quote exactly what we needed. We ended up going with another company that gave us a better rate.
Experience is very good, easy to talk to.
Good rates pretty good customer service I have used them for many many years and have all of my policies through them and they have never led me wrong. I have policies in two different states and I wish there company's could be the same office is all.
Felecia & Kevin Ollila
Quote to respond to emails. Care about their customers.
I have had American Family Insurance for almost 20 years now. I have loved their service and they make it easy to get my cars ensured.
They were not helpful at all during the accident in which my husband's car was hit and the other driver's insurance company didn't pay out. We are still battling with it 7 months later.
Our American Family Auto insurance is amazing and so is our agent. We have never had a better experience than we have had since we switched to American Family. Their rates are great but the customer service is what really sets them apart.
We carried American Family Auto Insurance when I drove for Lyft. We researched different car insurances and at the time they were one of the few that carried Ridesharing Insurance. Their coverage in pretty basic and the price comparable but the the ridesharing was a bonus plus that I would highly recommend.
Good prices. Very helpful. Returns calls in a timely manner
Best auto insurance I have ever had! Great coverage for a great price. What I feel sets them apart is their agents. Very friendly, knowledgeable and helpful. They truly have your best interests in mind!
Great coverage, affordable prices and very knowledgeable and friendly agents. After having American Family for many years I am convinced they are the best around.
We absolutely love working with AFI. They have always been friendly and willing to help us out with any type of problem that has come up. Very trustworthy and caring.
We LOVE American Family Auto Insurance! Our agent is amazing and handles everything we ever request. The claims we have made in the past are resolved faster than we could even expect. If you are in the market for Auto Insurance look into American Family and you will be happy you did!
We love our local American Family Insurance agent! The customer service at his office is outstanding. They always email or get right back with questions I have on my policy. When my son was in an accident, or agent called on Saturday to see if everything was taken care of and to check on our son's health.
I have had American Family Insurance for the last 15 years and I have had nothing but a positive experience. My agent is amazing and always willing to help. I have had to submit claims and it is such an easy process working with the adjusters. The price is the cherry on top because they are priced much lower than other insurers. I would definitely recommend American Family to anyone looking for auto insurance or if you are simply looking to move from another insurer.
Had them for many years. They are as good as any of them. My auto rates went up even though my driving history was clean and the value of my vehicles was depreciating. This is not unique to AmFam though.
We had auto and renters insurance through Amfam for several years. I thought they did a pretty good job, though we didn't ever need to file any claims.
Good car insurance. It was more expensive than other companies we have used. I would use them again.
American Family has been good for us so far. We had an accident and they handled the claim fairly quickly and easily. They were one of the lowest priced insurance companies for our area and our agent is pretty available for questions and coverage changes.
I had my car insurance through AmFam for several years. There were a couple of minor accidents that happened while I was a customer and they were great to work with.
Agents have always been helpful with what is needed to be properly covered. No problems.
Overall I would say this is a great company to have home, auto, rv, renters, etc insurance through... They are always courteous on the phone and they are always very helpful in answering all my questions... Why I didn't give them 5 stars is because we have changed a few things with our insurance and they did not get the auto draft successfully added 2 months in a row resulting in late fees and letters to my leanholders saying our insurance was getting cancelled... But we finally figured out the kink, all late fees were credited, and all leanholders got what they needed...
Their commercials are catchy. When I looked into getting insurance with them, they weren’t the cheapest.
I used to use American Family Insurance for our auto and renters insurance. They had great rates and they were easy to work with when I needed to make a claim.
Our neighbor is a local agent, and was very helpful in getting us a fast reliable quote for our auto insurance. They couldn't beat what we are paying now, but was very professional.
I have not had to make a claim to really test my insurance company. I have had a good experience with my agent and her office help. They have made sure that I have changes made that I request in a timely manner. They also have made sure on several occasions that I am utilizing all of the discounts I am eligible for. I would recommend.
We love American Family Insurance! They have great rates and discounts for my teenage drivers. We use them for all our vehicles.
I loved this auto insurance! The rates were very good. Also the customer service was outstanding!
My husband and I carry American Family Auto insurance and we are so pleased with our experience! We have an amazing agent who has helped us get exactly the insurance coverage we needed with no extra add ons that we don't need.
When I had an auto accident last fall they responded quickly to me and helped me thru the whole process of having to replace a totaled vehicle and dealing with the sub-par insurance of the person who caused the crash. They were kind, helpful, informative and very quick to fulfill my claim.