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The Whitening Company

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LAST UPDATED: August 10th, 2020

The Whitening Company has been in the teeth whitening industry for over 10 years. The company offers online training courses and products for business owners to set up their own whitening practice. Anyone can sell The Whitening Company’s products after going through comprehensive training videos and with the support of customer service representatives six days per week. 

The Whitening Company supplies a variety of products, such as teeth whitening gels, laser teeth whitening machines, take home kits, teeth whitening pens, and teeth whitening foam. The company has set up over 100 different clinics and helped train hundreds of technicians.

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The Good

  • Products Offered
  • 2-Year Machine Warranty
  • Training Courses
  • Quick Results
  • No Sensitivity

Products Offered

The Whitening Company offers products both for at-home whitening as well as machines for a whitening studio. These teeth whitening products include:

  • Laser whitening machines
  • At-home teeth whitening kit
  • Whitening gel
  • Whitening strips
  • Whitening pen
  • Whitening foam
  • Whitening toothpaste

2-Year Machine Warranty

The Whitening Company’s team provides whitening practitioners with any support they need for years after their training has ended. For all whitening machines, The Whitening Company provides a two-year warranty. If any problem arises, The Whitening Company is committed to fixing it within five to seven business days. 

Training Courses

Starting your own whitening business becomes easier with The Whitening Company’s training videos. A business owner can purchase a few training courses with step-by-step instructions for teeth whitening. With a starter pack of materials and machines, anyone can then sell whitening products and services with full support from The Whitening Company. A standard training course and certification can take as little as five to six hours to complete.

Quick Results

Performing teeth whitening in a studio gives results faster than at-home bleaching treatments. Customers who want their teeth whitened with The Whitening Company’s laser machines will see their teeth become six to seven shades lighter right after the hour-long treatment. These white teeth will last for 12 to 18 months depending on the person’s lifestyle. Customers can use at home treatments to keep their teeth white longer or go back to the studio for a new treatment. 

No Sensitivity 

The Whitening Company claims that its laser whitening treatment won’t produce any sensitivity issues for a customer. The whitening products open tunnels in a person’s teeth and take any stains out of the dentine, whitening teeth very quickly. This whitening system has a 100 percent no sensitivity guarantee, and The Whitening Company has all toxicology and safety reports required by law. This means that those with sensitive teeth shouldn’t have to worry about extra sensitivity during treatment.


The Bad

  • Credibility


As part of The Whitening Company’s training platform, anyone can become certified and set up a whitening studio. These products are popular in dentists’ offices, spas, and salons, but could also be found in pop-up fundraisers and other events. Though teeth whitening isn’t considered a dental procedure, customers should still be inquisitive about the credibility and certification of any teeth whitening practitioner. 


The Bottom Line

The Whitening Company offers many types of whitening products to help whiten teeth with in-office or at-home treatments. The training courses and certifications that the company offers as well as a two-year machine warranty and full customer service support can help anyone start a whitening studio in their business. The Whitening Company’s studio whitening machines offer quicker results than at-home treatments and guarantee 100 percent no tooth sensitivity, though any customer should be vigilant in checking out all certifications for any teeth whitener or teeth whitening system. 

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