Smile Br!lliant was founded by Betty Shah in 2014 after she realized that more than 70 percent of the cost and time associated with professional teeth whitening revolves around trips to the dentist. This is mostly due to “chair time.” Shah is a lifelong tea and coffee drinker and has found that these products have stained her teeth for years. With over 30 years experience as a dental professional, Shah decided it was time to find a better solution for whitening teeth. Smile Br!lliant was the solution that she and her colleagues came up with to solve this problem.
Smile Br!lliant offers two main products to help people have whiter teeth at home. The Sensitive system focuses on those who have more sensitive teeth and comes in packages from heavy stains to light stains. Pricing for these packages ranges from $149–$189 as a one-time payment. The Unsensitive system is priced a little bit cheaper as it does not come with the extra desensitizing gel. This package ranges in price from $139–$169 as a one-time payment. It also has plans for heavy, average, and light stains. Toothbrushes, toothbrush heads, and extra gel are available for purchase online as well.
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