iTunes Logo
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5.2

Overall Score

Author: Kaitlyn Short

LAST UPDATED: June 3rd, 2024

Apple created and launched iTunes in January of 2001, allowing users to listen to music anywhere on their Apple devices. iTunes became a noteworthy addition to the streaming industry as Apple added streaming movie and TV through iTunes and Apple TV. iTunes is now more than just a music player or a podcast app. This plunge into the television streaming space adds to the many unplugged streaming entertainment options.

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The Good

  • Ad-free
  • No subscription
  • One place for all content

One Place for Music, Movies, TV, and Pictures

iTunes allows users to have access to all of their Apple content (music, movies, TV, video, and pictures) in one place, the iTunes library. This is a unique feature in the streaming TV industry. It's an added convenience to customers to have all of their content in one place.

Apple TV Integration

For $99 users can purchase Apple TV, a streaming device that syncs with other Apple devices and allows users to watch their favorite shows and movies from their TV and other Apple devices.

Parental Controls and Ad-Free

Users are able to watch movies ad-free and have parental controls for movies, giving flexibility for family viewing.

Great Mobile App

Apple has created a great iTunes app for its users that's available in the app store. The overall user experience is great and users give the iTunes mobile app a rating of over 4 stars.

No Monthly Fee

iTunes users don't pay a monthly fee to use iTunes.  Users simply pay per rental or purchase. Overall, iTunes is a great entertainment platform where users can access music and pictures, and stream TV and movies.  Users are able to watch movies ad-free and have access to parental controls while watching. And with a large library of over 2,000 TV series and over 20,500 movies to choose from, users have a great selection.

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The Bad

  • More expensive
  • Apple products exclusively
  • No free library

More Expensive Than Others

TV episodes and movies can be a little pricier to rent on iTunes.  Rentals start around $3.99 for movies and $2.99 for new TV episodes.

Only Works with Apple Products

Even though iTunes provides syncing with all of your other Apple products, they are closed off to other common devices (like those using Android).

New Releases Only Available for Purchase

iTunes has a large library to choose from, but new releases are only available to purchase, not rent.  Whereas Amazon Prime allows its customers the option of purchase or rental.

Apple TV Restrictions

With Apple TV, users can't play DVD's, CD's, or do any kind of recording of their favorite TV shows. Also, no cables come with the purchase of an Apple TV and will need to be purchased separately.

No Free Library

With iTunes users pay per rental or purchase.  There is no library of free movies and TV for users to access.  This is mainly due to the fact that users do not pay a monthly fee. Although iTunes has many great features to their services, there are some drawbacks to consider.  The main drawback to iTunes is that if you aren't an Apple user than Apple TV and iTunes isn't even an option for you.  iTunes only works for Apple devices. In addition, iTunes doesn't have a library of free movies and TV series to watch.
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The Bottom Line

If you currently use a variety of Apple products, then iTunes will give you the convenience of having all of your digital needs met at the click of a button, along with the other perks that being an Apple user brings. However, if you use any other device besides Apple, iTunes isn't even an option for you. Also, note that iTunes is not a monthly subscription streaming TV service.  If you are looking for a large library of movies and TV to watch at any time, iTunes isn't the best fit for you.  But if you are just looking for one-off rentals or purchases, and you are an Apple user, then iTunes is a great option to consider.

For more information, check out the iTunes reviews below. 

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Star Rating

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4.2

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238 Reviews

Review Breakdown

5 grade

52%

4 grade

27%

3 grade

13%

2 grade

5%

1 grade

2%

Sentiment Criteria

Value

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Quality

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Service

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Trustworthiness

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Kaylee Gay Columbia, MO

iTunes provides so many options! They have almost any movie that you can imagine as well as music genres like country, pop, or rock and roll. They have some of the best prices for movies and instead of paying for an entire streaming service you only have to pay for that one movie! I always use iTunes for my music streaming services and for buying movies when I fly.

3 years ago

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Zac Cannon Long Beach, MS

iTunes is one of the ways I have started switching to Digital content vs. physical copies. It helps to save room and to keep from collecting dust with movies an CDs for sure! Though I use mostly streaming services now, I still check up on my iTunes collection (though it is small) from time-to-time! Plus iTunes Match helps keep everything on all of my digital devices!

5 years ago

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Zayden Dumas

It's very best software for the syncing music and other stuffs. But they need to improve some user interface of the programme. Otherthan that, no any issue. Recommended for everyone.

10 months ago

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Nini

I enjoy listening my favorite songs, and watch my favorite TV shows, movies, and listening to podcasts. Great service, prices could be a little lower but love the ease of downloading music. I'm able to use on at least three different Apple or Mac devices which works perfectly for me.

1 year ago Edited July 17, 2023

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Chad Edgar Columbia, MO

I love iTunes all the best music is all on there was nothing I can't find so glad I found iTunes I listen to it every day so many different channels to listen to Rock pop Christian acapella neighbors probably there thank you iTunes don't know what I do without you

3 years ago

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Aubrey Dallas, TX

I've used itunes since I got my first ipod when I was 16! It's a classic service that is always up to date with the latest shows and music. I like how user friendly it is and I use it mainly because it's shared over every device I have. 10/10!

3 years ago

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Luke Swierczynski Troy, MI

Great selection for the money. Never had any issues. There streaming service is a really reasonable price and the fact you can download literally any song you want to create custom play lists is great. This service in the long run will save me $100s getting access to the newest music.

3 years ago Edited October 29, 2021

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Kajsa Kirby Denver, CO

I love iTunes! It has a very large variety to select from for movies and shows. I love how you can view ratings and trailers. I also love how easy it is to download and watch on planes or while traveling, you can connect it to your smart tv, computer, tablet, or phone it's incredible!

4 years ago Edited September 14, 2021

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Mike Ika West Valley City, UT

While i completely hate Apple Music, I love iTunes for my TV shows. Since there are shows across all networks, there isn’t anywhere to pick and choose my shows and keep them all together. With iTunes, I have purchased box sets to stream including shows like Gilligans Island, The Office, Seinfeld, Ash Vs Evil Dead, The X-files. I love being able to take my favorite TV shows and keep them all in one centralized service.

5 years ago

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Beth Farmer Pleasant Grove, UT

We love iTunes. My favorite thing about iTunes is being able to buy digital copies of my movies and have them in the Cloud. They can be watched on our laptops, iPads, iPhones, and Apple TV by just signing into iTunes. We used to use iTunes for our music but we have now switched over to a Spotify account. iTunes has a very easy process to set up payment and billing. Overall we love iTunes.

5 years ago

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Ashley Pleasant Grove, UT

I like using ITunes to stream my favorite TV shows. Psych is one of our favorite family shows to watch and it was so nice to have the option to purchase the exact episodes I wanted to keep for a really cheap price. If I want to purchase a channel for just a month sometimes it comes free through iTunes as a way to "try" out the channel to see if you like it. Its easy to navigate and find my way around my smart TV when I stream through ITunes.

5 years ago

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Michelle Mortimer Saratoga Springs, UT

iTunes is amazing!!! They have wonderful things for wonderful prices! I like that the songs can be bought as a single rather than having to buy the entire album. I like that it is easily accessible on my iPhone and payment is easy. You are also able to rent movies on the app and watch them on any device connected to I Tunes. We have an Apple TV and it makes viewing any movies I own or rent really really easy.

6 years ago

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Miguel Figueroa Provo, UT

If you have any apple product I don’t really know why you would go anywhere else, at least as far as music is concerned. Easy of use is the name of the game here. Love it. Also in that ease of use theme, these guys definitely are a top contender when it comes to customer service. And I train customer service reps for a living, so I’m not usually very nice when I judge other companies’ reps.

6 years ago

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Adalberto Rodriguez

I will always remember iTunes for being the first time I purchased an album. That iPod touch still works too. It’s so easy to use. No matter the age

10 months ago

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Ayomide

ITunes is all about what you pay for is what you get, this is my favorite, it has the biggest music library from any side of the world and i use it for all my online music streaming

1 year ago

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Jackson

I love iTunes radio. Because it has all types of music which are good for me to listen together with my family and I have used this app for over 8 years and I am very happy to it.

1 year ago

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Peter Fidelis Lagos, LA

iTunes streaming tv service has made my iphone 13 pocket friendly+it has provided me with all the favourite streaming services,top premium channels and new release movies.Cheers to Disney+shahid,and STARZPLAY lovers..

1 year ago

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Reem Haddad Houston, TX

iTunes makes it easy to download all of my favorite songs. I’m also able to upload videos of mine and iTunes makes it easy to sync everything together straight from my phone.

1 year ago

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Ellen Morris Potomac, MD

I am a very loyal apple user and so I love renting movies or buying movies on itunes. It is so easy to use and is never a complicated experience. I am loyal to a few movie series as well and I love that these are often offered as bundles as well.

5 years ago

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Amy Decker Bloomington, IN

We’ve been iTunes customers for as long as they’ve been around. Absolutely love the service, as well as the selection. They’ve done a great job at being competitive in offering more selection, as well as new ways of streaming music.

5 years ago

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Whitney Stanko Smithfield, UT

I love Apple Music! and iTunes and all of it. It is so nice being able to have music downloaded with me all of the time! Also being able to have movies bought and downloaded to watch on the go. Never had problems with iTunes. Highly highly recommend to anyone with access to iTunes.

5 years ago

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Brandie Rudy West Jordan, UT

I love streaming on iTunes. I love that I can use my iPhone, iPad or MAC and stream my favorite shows from anywhere. My first purchase was the entire Friends series and I love watching it over and over without commercial interruptions.

6 years ago

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JAKE American Fork, UT

We love having iTunes. They have so many available options for movies and music. They make it really easy to be able to redeem gift cards to your account. I love the automatic scan feature so you don't have to type the whole code in manually. My kids also love all the options on iTunes as well

6 years ago

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Shaylee Provo, UT

Love using iTunes for my music as well as getting music to cut and use for dance pieces. Super good quality and wide selection of artists, albums, as well as music videos and TV shows. The streaming TV is also great and easy to navigate.

6 years ago

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Rischelle Mikkelson American Fork, UT

I love iTunes for streaming. We are able to access our movies from anywhere, anytime. As long as I have a good internet connection, I never have any problems with buffering or quality during play back. Easy to search and find exactly what I want.

6 years ago

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jenny Gilbert, AZ

I love how easy it is to find music and movies on iTunes. You don't​ even really need to know the title of the song or movie and you can type some of the lyrics or content into the search engine and it is able to find what you are looking for.

6 years ago

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Brayden D. Gilbert, AZ

ITunes is no doubt the best. I have always gotten my movies from iTunes and I am still going to keep getting moves from iTunes. It has all the best movies, it is very organized, and it is easy to access your movies you have already gotten. It is just perfect!

6 years ago

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C B La Puente, CA

ITunes has all kinds of music of my liking. There hasn’t been a single song I haven’t been able to find compared to other services. Definitely recommend!

1 year ago

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Gina Donofrio

ITunes made billing easy, and with great product. It is very popular, and makes it easy to find music, movies, Podcasts and all types of entertainment.

2 years ago

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take7 Sandy, UT

Great for on the road. Downloading movies and shows and taking it with you. Hate that it's apple specific but we only own ipads and iphones so it's not a problem just a limitation. Works well and great quality.

5 years ago

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Kaitlyn Rios Ogden, UT

iTunes is the gold standard of internet tv streaming. With great titles and a variety of content, this service lets you drop traditional cable tv services. I love the cost structure and ease of use.

5 years ago

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Aliza Henline Provo, UT

I feel like streaming is so normal these days- itunes is almost unnecessary. But I love how many music videos and random interviews there are on itunes. It almost feels like its own type of genre.

5 years ago

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matthew Logan, UT

love iTunes i use it almost daily at work you can pretty much get every song you want out there besides garth brook which sucks but oh well. Being able to stream tv shows and have movies to watch is also super nice!

5 years ago

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Tracy Hill Draper, UT

I love streaming movies from iTunes because it’s more convenient than redbox and we can easily look up movies that we want to watch. I also love how you can rent for a day or two!

5 years ago

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Alyssa skinner Gilbert, AZ

iTunes has always been the best when buying movies and downloading then. The movies aren’t super expensive and download fast so you can always have them to watch!! One of my favorites!

5 years ago

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Reese Pleasant Grove, UT

I have iTunes on my phone and I am happy with the selection, the great variety and the ability to get new shows and content anytime I want. It is very convenient as well and I love it.

5 years ago

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Amanda Olsen Eagle Mountain, UT

iTunes is amazing for apps, music, and movies. Easy to use and navigate app and website. Their customer service is friendly and knowledgeable. I love being able to have our collections at our fingertips.

6 years ago

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Anthony Lindon, UT

Hands down the best music and movie selection out there. I switched from google to Apple years ago because iTunes is cross platforms and you can use it on any device. I’ve never gone back!

6 years ago

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Kymberlee Yack Orem, UT

iTunes is amazing! I love the variety that is has from music, to movies, to podcasts, to games, etc. I can get just about anything on there, all for great prices! so convenient.

6 years ago

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Ryan American Fork, UT

iTunes is such an awesome application. It makes it very easy to manage all of my music and movies digitally. I love how easy it is to transfer my content across all of my different Apple devices!

6 years ago

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Shawn American Fork, UT

I love iTunes. Love the variety. Love that it is easy to use. Love that they make titles available 2 weeks sooner that on Blu-ray or DVD. I also love that they are starting to do $5 specials for movies.

6 years ago

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Grant American Fork, UT

iTunes is the best. It is so easy to navigate and find the apps I am looking for. I usually find a few more that I wasn’t specifically looking for. Very user friendly, like most Apple products.

6 years ago

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Troy Millett Lindon, UT

We have purchased movies and tv shows through our Apple TV and iTunes. The selection seems to be really good. I particularly like how they have movies that go on sale under $10 regularly.

6 years ago

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Karen Nelson Alpine, UT

This product is a family favorite. It enables us to do things and get things quickly and efficiently. All my children use it in very creative ways. It is a great way to get music into "life."

6 years ago

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Soft Hostings Limited

Itune has fair pricing compared to other service providers and I like the customer care team who are responsive to questions

1 year ago

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Chrissy Lang Bellevue, WA

I love all the choices you can pick from. Sometimes the preview doesn't give enough to figure out if you want to watch the program.

1 year ago

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Pazzo Miami Fort Lauderdale, FL

I like itunes. I have been with them for many years. The family program is great and has the best price out of all streaming companies.

3 years ago

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Ladyjojo

Watch iTunes movies and TV shows on Apple TV With the iTunes Movies and TV Shows apps, the latest movies and hit TV shows are always available.

4 years ago Edited September 14, 2021

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Adam Hellewell Orem, UT

Great selection, almost anything you can think of is on here. Prices are in line with most other places. Super easy and convenient if you are in the Apple ecosystem.

5 years ago

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Myah Smith American Fork, UT

Holy cow I love iTunes. When I have accidentally bought something I did not want, they have been able to help me fix it. My experience has been awesome.

6 years ago