Apple created and launched iTunes in January of 2001, allowing users to listen to music anywhere on their Apple devices. iTunes became a noteworthy addition to the streaming industry as Apple added streaming movie and TV through iTunes and Apple TV. iTunes is now more than just a music player or a podcast app. This plunge into the television streaming space adds to the many unplugged streaming entertainment options.

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The Good

  • Ad-free
  • No subscription
  • One place for all content

One Place for Music, Movies, TV, and Pictures

iTunes allows users to have access to all of their Apple content (music, movies, TV, video, and pictures) in one place, the iTunes library. This is a unique feature in the streaming TV industry. It's an added convenience to customers to have all of their content in one place.

Apple TV Integration

For $99 users can purchase Apple TV, a streaming device that syncs with other Apple devices and allows users to watch their favorite shows and movies from their TV and other Apple devices.

Parental Controls and Ad-Free

Users are able to watch movies ad-free and have parental controls for movies, giving flexibility for family viewing.

Great Mobile App

Apple has created a great iTunes app for its users that's available in the app store. The overall user experience is great and users give the iTunes mobile app a rating of over 4 stars.

No Monthly Fee

iTunes users don't pay a monthly fee to use iTunes.  Users simply pay per rental or purchase. Overall, iTunes is a great entertainment platform where users can access music and pictures, and stream TV and movies.  Users are able to watch movies ad-free and have access to parental controls while watching. And with a large library of over 2,000 TV series and over 20,500 movies to choose from, users have a great selection.

The Bad

  • More expensive
  • Apple products exclusively
  • No free library

More Expensive Than Others

TV episodes and movies can be a little pricier to rent on iTunes.  Rentals start around $3.99 for movies and $2.99 for new TV episodes.

Only Works with Apple Products

Even though iTunes provides syncing with all of your other Apple products, they are closed off to other common devices (like those using Android).

New Releases Only Available for Purchase

iTunes has a large library to choose from, but new releases are only available to purchase, not rent.  Whereas Amazon Prime allows its customers the option of purchase or rental.

Apple TV Restrictions

With Apple TV, users can't play DVD's, CD's, or do any kind of recording of their favorite TV shows. Also, no cables come with the purchase of an Apple TV and will need to be purchased separately.

No Free Library

With iTunes users pay per rental or purchase.  There is no library of free movies and TV for users to access.  This is mainly due to the fact that users do not pay a monthly fee.

Although iTunes has many great features to their services, there are some drawbacks to consider.  The main drawback to iTunes is that if you aren't an Apple user than Apple TV and iTunes isn't even an option for you.  iTunes only works for Apple devices. In addition, iTunes doesn't have a library of free movies and TV series to watch.

The Bottom Line

If you currently use a variety of Apple products, then iTunes will give you the convenience of having all of your digital needs met at the click of a button, along with the other perks that being an Apple user brings. However, if you use any other device besides Apple, iTunes isn't even an option for you. Also, note that iTunes is not a monthly subscription streaming TV service.  If you are looking for a large library of movies and TV to watch at any time, iTunes isn't the best fit for you.  But if you are just looking for one-off rentals or purchases, and you are an Apple user, then iTunes is a great option to consider.

For more information, check out the iTunes reviews below. 

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User Reviews

Star Rating

4.3
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141 Reviews

Review Breakdown

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Todd Homitz
November 29th, 2019 Evans City, PA DETAILS
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Great library of show and movies and great quality. I've been using iTunes for several years and never have had a issue.

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Alex Shirley
November 6th, 2019 Pleasant Grove, UT DETAILS
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I love itunes. It is a very enjoyable app to use. It is easy to use and has a good display and easy access to find what you are looking for.

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Bethany Simko
October 21st, 2019 Pleasant Grove, UT DETAILS
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I love iTunes! I just recently got an iPhone and have enjoyed this streaming service. The Unser interface is convenient.

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Aliza Henline
October 15th, 2019 Provo, UT DETAILS
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I feel like streaming is so normal these days- itunes is almost unnecessary. But I love how many music videos and random interviews there are on itunes. It almost feels like its own type of genre.

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Linda Clark
October 14th, 2019 Gilbert, AZ DETAILS
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Great product and app. Works well. Always have what I’m looking for. Sometimes it is expensive.

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Chad Carman
October 14th, 2019 American Fork, UT DETAILS
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ITunes is fantastic when it comes to buying movies. The price may be expensive, but the quality of the video is great.

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sydney clark
October 14th, 2019 Gilbert, AZ

apple anything slaps. it’s amazing. unreal. impeccable. so much creativity and i love it.

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Cameron Clark
October 14th, 2019 Provo, UT DETAILS
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It's tough to match Apple's streaming content and producer relationships. I really love watching/listening!

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Sydney Boren
October 11th, 2019 American Fork, UT DETAILS
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Itunes has a great variety of music and shows. I am always able to find entertainment through this service.

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Rob Lundquist
October 11th, 2019 Alpine, UT DETAILS
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Great service and easy to use. Being able to get great selections anywhere I go is so convenient.

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Jeff Stewart
October 9th, 2019 Saint George, UT DETAILS
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I own so many apple products and I feel that for some reason iTunes is not user friendly. Content is good.

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Zac Marx
October 8th, 2019 Brighton, CO DETAILS
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Not a huge fan of iTunes. It was great for awhile, but its frustrating that it isnt compatible with all of my devices.

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Elliott Detien
October 7th, 2019 Draper, UT DETAILS
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I am satisfied. After major IOS updates, some kinks in the software needs to be ironed out but it is an excellent platform.

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Stephen
October 7th, 2019 South Jordan, UT DETAILS
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I love all things Apple. I have basically one of every device and I pay for the monthly cloud service that keeps everything linked.

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Monica Bertha
October 4th, 2019 Encinitas, CA DETAILS
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I love iTunes and I use it everyday but the only thing is I bought so much before iCloud became a thing and it was real money but I don’t have any of those shows and movies anymore and that’s bummer..

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Ellen Morris
October 4th, 2019 Potomac, MD DETAILS
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I am a very loyal apple user and so I love renting movies or buying movies on itunes. It is so easy to use and is never a complicated experience. I am loyal to a few movie series as well and I love that these are often offered as bundles as well.

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Tony Gibson
October 3rd, 2019 American Fork, UT DETAILS
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I have always really enjoyed using iTunes for my library, especially since my I have so many Apple products. It does feel like there are updates constantly, which starts to get a little bit old and I don't use the iCloud but they keep sending me stuff for that whether I want it or not. I don't see myself moving away from iTunes anytime soon.

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Ashlyn Cann
October 3rd, 2019 Alpine, UT

I tunes has almost everything that you could every look for. It is very convenient.

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Amy Boren
October 3rd, 2019 American Fork, UT DETAILS
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I think that it is easy to use but it is expensive for what you get. We discontinued because we were using others for a better price.

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Cynthia Carman
October 2nd, 2019 American Fork, UT DETAILS
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ITunes is so reliable and I love how fast it works! I have over 1000 things bought from iTunes and I don't regret it!

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Don Boren
October 2nd, 2019 American Fork, UT DETAILS
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they have a good variety of music, TV, and movies. I use it mostly for music downloads

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Barry Henline
October 2nd, 2019 Logan, UT DETAILS
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Love the selection of streaming media. User friendly and perfect for those of us that don't do as well with technology.

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Amy Decker
October 1st, 2019 Bloomington, IN DETAILS
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We’ve been iTunes customers for as long as they’ve been around. Absolutely love the service, as well as the selection. They’ve done a great job at being competitive in offering more selection, as well as new ways of streaming music.

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Alyssa Boren
September 23rd, 2019 American Fork, UT DETAILS
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The songs are reasonably priced. I love how you can easily find the songs you are looking for. I like how they make charts of the newest songs so they are easier to find. It's convenient to use and you can have it on a variety of devices.

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Madison Scott
September 16th, 2019 Pleasant Grove, UT DETAILS
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My family loves iTunes. We feel the variety is awesome. We seem to find all the things unique and hard to find within the entertainment world right there on iTunes.

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Hally Bellary
September 16th, 2019

iTunes for tv shows is not my favorite to use. It costs too much in my opinion.

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Campbell Blair
September 4th, 2019 Phoenix, AZ

iTunes has never been the first option for streaming TV but I think it does a good job of it! Just not my favorite way to watch TV.

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Scotlynn Blair
August 28th, 2019 Phoenix, AZ

More expensive than I would like and most of the time you don't need to have a show forever so I wish there rent options were better

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Tracy Womack
August 7th, 2019 Cedar City, UT DETAILS
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I love the shows and the options that they have on iTunes. This streaming service probably has the best prices out there.

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Mazi Marcel Womack
July 22nd, 2019 Cedar City, UT DETAILS
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I love streaming all my shows with iTunes. They have great shows and their prices are affordable.

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Megan trauba
July 5th, 2019 Draper, UT

iTunes is really nice on a TV. It's so simple and easy and I love the set up of it.

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matthew
July 1st, 2019 Logan, UT DETAILS
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love iTunes i use it almost daily at work you can pretty much get every song you want out there besides garth brook which sucks but oh well. Being able to stream tv shows and have movies to watch is also super nice!

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Jason
June 24th, 2019 Draper, UT DETAILS
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iTunes is great for streaming TV and shows. I like renting movies because they have had every movie that I have searched for in the past.

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Courtney Eames
June 24th, 2019 Kaysville, UT DETAILS
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iTunes is hard to use. It is hard to download and keep it downloaded. Once you do have it downloaded it works great.

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Whitney Stanko
June 17th, 2019 Smithfield, UT DETAILS
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I love Apple Music! and iTunes and all of it. It is so nice being able to have music downloaded with me all of the time! Also being able to have movies bought and downloaded to watch on the go. Never had problems with iTunes. Highly highly recommend to anyone with access to iTunes.

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Dani
June 11th, 2019 Provo, UT DETAILS
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Honestly super frustrating in a lot of ways. Even after purchasing a movie or a song their are a lot of limitations with what devices you can access your media on. Not a huge fan

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Isaac
June 10th, 2019 Kaysville, UT DETAILS
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This has been a great way we buy our movies now. Because now we can download them and watch them anywhere without service on my laptop or phone.

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Sarah
June 10th, 2019 Kaysville, UT DETAILS
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iTunes has been so nice to have especially while you are traveling because you can download them and watch them anywhere even without service. Also anytime I’ve had concerns, apple had been there to help me fix my problem fast.

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Marissa
June 10th, 2019 Redwood Falls, MN DETAILS
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I enjoy Itunes streaming TV. It has good content and usually doesn't have issues buffering.

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Holly Schafer
June 10th, 2019 Forest Grove, OR DETAILS
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My biggest complaint about iTunes and overall apple products is that it’s really expensive compared to other places and the service and quality is actually worse

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Grant Lofgreen
June 4th, 2019 Provo, UT DETAILS
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Overall a great system, doesn't always work super cleanly with my apple devices, despite being an apple lover.

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Amy Farmer
June 4th, 2019 Provo, UT DETAILS
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I give iTunes 2 stars because they used to be awesome before streaming was a thing. Now that streaming exists, I would never think to go to iTunes to do that because in my head I would have to buy that individual show or movie and that’s lame when you can pay for a subscription and have access to lots of things! Sorry iTunes but you are so 2000 and late.

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Samie Cummings
June 3rd, 2019 Ephraim, UT DETAILS
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I love iTunes!! I use it all the time. It’s very user friendly, and high quality.

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Rylie Crandall
June 3rd, 2019 Draper, UT DETAILS
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I like how this company has more movies than others and that there is an option to rent. I wish that you could rent the movies for longer/had the option to rent for longer.

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Tracy Hill
June 3rd, 2019 Draper, UT DETAILS
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I love streaming movies from iTunes because it’s more convenient than redbox and we can easily look up movies that we want to watch. I also love how you can rent for a day or two!

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Jeremy
June 3rd, 2019 Springville, UT DETAILS
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I have always used iTunes for media. It’s a great way to get movies and music that is not available other places.

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Adam Hellewell
June 3rd, 2019 Orem, UT DETAILS
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Great selection, almost anything you can think of is on here. Prices are in line with most other places. Super easy and convenient if you are in the Apple ecosystem.

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Myles Cox
May 29th, 2019 Portland, OR DETAILS
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The service is excellent but delivered through a slow and clunky client that has had the same codebase for almost 20 years.

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Alyssa skinner
May 28th, 2019 Gilbert, AZ DETAILS
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iTunes has always been the best when buying movies and downloading then. The movies aren’t super expensive and download fast so you can always have them to watch!! One of my favorites!

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Jacob Shaner
May 28th, 2019 DETAILS
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The best thing about iTunes is being able to watch the movies I bought across different platforms. I just wish it was easier to login to my iTunes account on other computer, but I think that is just the nature of Apple.