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Founded in 1986 in South Carolina, SogoTrade was originally known as Coastal Investment Associates before being changed to Wang Investment Associates, Inc. in 1992. It wasn't until 2010 that the brokerage firm assumed its current name and became incorporated in Delaware. Today, the company is known as a simplified, no frills stock broker that caters to self-directed and independent investors. It offers stocks, ETFs, and options and tries to specialize in these trading areas. Hence, the company doesn't dabble in bonds, mutual funds, and other investment options in order to specialize in what it does provide. The firm also offers low commission rates, a variety of platforms, and educational resources to facilitate the investment process for their clients.
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