Folio Investing is an investment platform that caters to investors who want to place trades and manage their portfolios. Officially, the investing company is known as FOLIOfn Investments, Inc., a subsidiary of FOLIOfn Inc., a firm that provides management consulting, investment technology, and other key investment services. Launched in 2000 by Steven Wallman, Folio Investing helps its clients create folios, a virtual basket of mutual funds, ETFs, and stocks. By doing so, the company combines the benefits of mutual fund investing with owning securities. These folios are customized to meet the client's investment needs and are built around investment strategies.
Just2Trade is a division of WhoTrades, Inc. It is designed with the serious investor in mind. The Company manages every step of the trading process to ensure smooth, high-quality service and exceptional order executions. It is committed to bridging the gap between Wall Street and independent investors. Founded in 2010, WhoTrades is an online brokerage firm supporting traders across the globe with personal finance technology to connect and share information while controlling their trading securely from a simple user interface. For the more advanced trader, WhoTrades offers a fully-featured DMA platform designed for professionals who work with rapidly moving electronic markets.
Founded in 1975 by Jack Bogle, Vanguard is best known for its low-cost mutual funds. Bogle created the brokerage firm when he realized that most managed funds failed to beat market indices. Today, the brokerage firm has become one of the world's largest investment management companies that's known for introducing the world to low-cost index investing.
TD Ameritrade was founded in 1975 and is currently headquartered in Omaha, NE. They offer investing and trading services for over 6.6 million funded client accounts totaling more than $702 billion in client assets, plenty of investor education services, thousands and thousands of graduates and custodial services for upwards of 5,000 independent registered investment advisors (RIAs). TD Ameritrade specializes in helping self-directed investors, independent registered investment advisors, employers and third-party administrators, such as 401k providers and other employee benefits consultants, with all their investment needs.
When Wells Fargo acquired Wachovia Bank during the financial crisis in 2008, the company acquired Wachovia's other services like its brokerage firm. WellsTrade is the modified version of that brokerage firm, which provides similar services to what past clients would expect from Wachovia Bank's broker. By using WellsTrade, investors can place trades on stocks, ETFs, and options, among other investments. Since it's a division of Wells Fargo, investors can take advantage of the parent company's banking services while investing with the brokerage firm. This means clients can smoothly link their banking accounts to their trading accounts, which makes it easier for them to transfer funds as needed and make use of the parent company's other provisions.
Capital One Investing, formerly known as Capital One ShareBuilder, is an online trading platform and brokerage firm. Founded in 1996, it's headquartered in Seattle, Washington. The online platform aims to instill confidence in its traders by offering a flexible and straightforward investing experience. It further accomplishes this goal by providing online research tools, educational materials, and an easy-to-use website.
Founded in 1985, Firstrade is a discount brokerage firm that offers investors online stock trading, ETFs, bonds, mutual funds, and options trading. Trading fees are competitive in nature so the company can put up a fight against other brokers. The online brokerage firm's key feature is its extended trading hours. This means investors can make trades outside traditional market hours, allowing them to factor in news and reports to place a trade before and after the market opens. The brokerage firm caters to a variety of investors from novices to active traders. It combines an innovative trading technology with an intuitive interface to help investors take control of their investments and build their portfolios.
Betterment is an online brokerage based in New York City that was founded in 2008. The founders are Jon Stein and Eli Broverman, and they wanted to build a service that would provide the best investment product for their family and friends. The company's goal is to take the stress out of investing and provide easy ways for beginning investors to grow their money. For those who might have limited experience or knowledge of investing, Betterment aims to provide simple solutions.
Founded in 2012, Acorns was created by a father-son duo to cater to individuals who wanted a simpler way to place trades. The brokerage firm takes the complicated and intimidating landscape of the market and makes it much simpler to handle. It allows users to invest in securities with their spare change and demystifies the process along the way. Acorns is known as the first mobile investment application that allows its users to open an account and trade on their phones. The brokerage firm uses the modern portfolio theory to recommend different types of portfolios to their users, depending on their clients' needs and long-term investment plans. The brokerage firm's mission is it make investing easy by hiding all of the complex details and removing the anxiety that comes with investing. In doing so, it hopes to encourage young users to become regular investors.
Robinhood opened its doors to investors in 2014, making it a fairly new brokerage firm. The company was started by two Stanford graduates, Vladimir Tenev, and Baiju Bhatt, who began their careers building trading platforms for large financial institutions. This experience led them to a major realization that brokerage firms pay little to nothing to place trades for their investors but still charge up to $10 as commission fees. Thus, Robinhood was created to shake up the industry and democratize access to financial markets. Today, Robinhood offers its traders U.S. securities and charges no commission fees. It mainly caters to millennial investors looking to dip their feet into the market without having to pay high commission fees to their brokerage firms. The company's mission is to empower this new generation of investors and shrink the gap between the "haves" and "have-nots."