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LAST UPDATED: February 10th, 2022

Founded in 2012, Acorns was created by a father-son duo to cater to individuals who wanted a simpler way to place trades. The brokerage firm takes the complicated and intimidating landscape of the market and makes it much simpler to handle. It allows users to invest in securities with their spare change and demystifies the process along the way.

Acorns is known as the first mobile investment application that allows its users to open an account and trade on their phones. The brokerage firm uses the modern portfolio theory to recommend different types of portfolios to their users, depending on their clients' needs and long-term investment plans. The brokerage firm's mission is to make investing easy by hiding all of the complex details and removing the anxiety that comes with investing. In doing so, it hopes to encourage young users to become regular investors.

Acorns distinguishes itself from other brokerage firms by allowing its users to invest their spare change into the market. Investors can do so by simply linking their bank accounts to the Acorns mobile app, which will allow them to invest any change they've accumulated from their daily purchases. This Round Up model is ideal for clients who want to invest small amounts of change, without needing to trade large amounts of funds. It's a great starting point for anyone interested in dipping their feet into the investing world without incurring major losses in the process. 


The Good

  • Straightforward Process
  • Pricing
  • Helpful Information for New Investors

Straightforward Process

After creating an account with Acorns' mobile app and connecting their checking accounts, users will need to create an investment account. This will require answering some standard questions and then providing employment information, income, and reasons for investing. The app will then use the answers provided to offer a customized, recommended portfolio. 

This portfolio will have ideas on how to invest and advice to manage trades. Users can see changes in projected value over time by dragging the portfolio graph's icon right or left to change the amount of money being invested each month. If users want to change their portfolio, they can do so by simply browsing the different types of portfolios and selecting one. This portfolio feature is a great tool, especially for novice investors who need extra assistance before placing trades. Another nice feature is that when your portfolio moves with the market, Acorns will rebalance it to stay on track.

The app also allows users to select which of their daily purchases should be included by the app when it implements its Round Up program. For users who don't want to put much effort into the app, they can opt for automated scheduling so the app automatically calculates, collects, and invests change accordingly.


Acorns' pricing structure is also remarkable in that it's very affordable and simple. Many traders are familiar with the steep fees and commission rates charged by many brokerage firms. Acorns’ does away with this model and offers customers three simple subscription plans to choose from. It does not have a minimum dollar amount to sign up or hidden trade fees. 

While it does not have a minimum to sign up, Acorns does have minimums to invest, save for retirement, or use its spend smarter savings program. You can do this through Round-Ups, where it automatically invests your spare change, or with an easy One-Time Investment of just $5, or by setting an automatic Recurring Investment, starting at just $5 a day, week or month.

The company offers the following three plans:

  • Lite — $1 per month
  • Personal — $3 per month
  • Family — $5 per month

Helpful Information for New Investors

Acorns was developed to help novice investors grow their investment portfolios, savings, and wealth. The company has put together a lot of helpful information including key term definitions such as what an ETF is, how an IRA works, and which one to choose. It also publishes Grow, an online personal finance site geared towards millennials that is packed with financial advice. Grow content can be accessed in the Acorns app and also publishes a newsletter. 

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The Bad

  • No Advanced Trading Features
  • Tool Limitations
  • Management Fee Could Be Steep

No Advanced Trading Features

Since advanced trading tools like charting mechanisms and volatility indicators are usually found on desktop trading platforms, this means the brokerage firm doesn't offer advanced trading features. Without these tools, the firm lacks critical features to help educate and better inform their investors so they turn out to be skilled and experienced traders.

Tool Limitations

One of the app's tools, its projected value graphing tool that shows how much its users will make in x-amount of years, has been known to exaggerate its numbers. Many users argue that their savings end up being much lower or are non-existent when compared to their projected earned savings. This can be incredibly frustrating for novice investors who feel they've been promised one thing and yet receive fewer funds than expected, or worse, end up with a negative account balance.

Other users have also complained about the app needing improvements. While the app is easy to use and makes the investing process a painless one, users still want to see a more detailed, transparent history of their transactions instead of the graph they receive of their past 30 days.

Management Fee Could Be Steep

Acorns’ subscription fees appear low, and for many users they will be; however, if you have a very small account balance then these monthly fees will actually comprise a large percent of your assets. If you decide to only make round up contributions to your account then you could hover at a small balance and therefore a high management fee ratio for quite some time. 

It will be important for you to consider your account balance and then calculate how Acorns’ fees factor as an annual percentage of those assets. For example, if you have a $100 account balance and you enroll in the mid-range Personal plan for $3 per month, or $36 a year, the annual fees would take up 36 percent of your assets. Obviously with a higher account balance, the percent would fall drastically. But if you have a smaller balance, you should be aware that the annual subscription fee could wipe out most or all of your investment returns. 

Many of Acorns competitors do not charge with this subscription fee model and instead charge a percentage, some as low as 0.25 percent. This set percentage fee model could prove to be more affordable. 


The Bottom Line

Acorns is a great brokerage firm for investors with little money to invest within the market or who need a little more assistance when starting the investment process. The brokerage firm's app makes for a simple and seamless investing process, that doesn't drastically affect the lives of its clients. 

However, having said this, the app lacks several features that can drastically affect a young, novice investor. For instance, the app makes the investing process painless by doing all of the work for its users. This means that its clients may not learn much about how to manage their own account and how to be in charge of their own finances. The app also tends to exaggerate how much its users will make over the next few years, which could frustrate clients when they don't see the projected values come to life. 

You will also want to make sure that your account balance and annual investment returns aren’t being eaten away by the annual fees you’re paying to Acorns. If your balance is high enough, Acorns can provide users with a simple, easy solution to investing and saving at a great price.

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Cam Hall Palmyra, VA

I started using Acorns when I finally had a decent salary job (nothing special), and was in the phase of just buying things since I finally had the money to do so. I had a real issue saving money, and realized I needed to save for a rainy day fund, car down payments/maintenance, and (eventually) money for a wedding and house (I was ambitious). By using Acorns, I was not only able to constantly save, but I also cut back on my spending with their round ups program - I realized that I was saving a significant amount through Acorns round ups (I rounded up to the next dollar + added a dollar) by each purchase adding essentially this "tax". Acorns took me from no savings to ~$10k saved in a few years through round ups and reliable investments, and I couldn't be more thankful.

11 months ago

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David Stickles West Jordan, UT

Very unique idea and a cool idea for people who are not consciously saving at every opportunity. Some of the fees once accounts reach a certain dollar value make it not ideal for large investing in my opinion. But it’s a great resource and always great to get people started investing in their future!

1 year ago

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Santow Shamon Gurnee, IL

Simple sign up process. Easy to start investing in minutes. The app is very easy to navigate and is straightforward. You're in total control of how much or how little you want to invest. The best part is you don't have to alter your spending or financial habit

1 year ago


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Gaju Shrestha Herriman, UT

I have Acorns invest and Acorns early accounts. It is very easy to choose what type of investment portfolio you want and don't worry about looking for every single stock. However, Acorns charge $5.00 as a subscription fee which I think is little bit high.

10 months ago

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Eban Beltran Arlington, TX

I used the service for awhile but found I was getting mediocre returns at the time. It’s possible that this is a better option now and it definitely seems like a great option for anyone who just wants to start saving money without thinking about it.

1 year ago


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Rachel Logan, UT

We love acorns! It has made investing easy as young students. We love how we can easily monitor the progress of our investments right from the app. The graphs make it so easy to see where we are, how far we’ve come, and where we’d like to be!

2 years ago


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Cole Haight South Jordan, UT

It asked for $100 up front but it ended up paying quite a bit. About 30 dollars so far. It is easily accessible and overall a great app.

10 months ago


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Matt Clark Provo, UT

Acorns makes investing super easy! I don’t love how hard they push for you to refer others, but they do a good job.

1 year ago

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Nicole Johnson Portland, OR

It's nice to have a place to get involved in the stock market at a smaller level.

1 year ago