Coldwell Banker Logo

Coldwell Banker

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Overall Score

LAST UPDATED: May 17th, 2023
The Coldwell Banker brand is one of the oldest and most established residential real estate franchise systems in North America. They were [one of] the first full-service real estate brand(s) to launch a national website, stream listing videos online, create an iPad application and listing video channel on YouTube, design mobile-friendly sites and receive professional recognition for their training programs. 

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The Good

  • International
  • States
  • Agents
  • Offices
  • Filtering Options
  • License
  • Specialties
  • Experience
  • Real Estate Options


The agency can be found internationally in 43 countries throughout the continents of North America, Caribbean, South America, Africa, Central America, Europe, Australia and Middle East. Even though this is less than some of the largest brands in the industry, they definitely have a large footprint on the global scale. If you're looking to buy or sell real estate in other countries, you can use Coldwell's international search engine on their site to find agents local to the area.


Coldwell locations exist in all 51/51 States. Although there are some less populated areas in the U.S. that don't have listing, you can almost find a Coldwell Banker property anywhere.


Currently, their total number of agents is about 86,000 brokers. Each agent's page displays their specialty, language spoken, social media activity, awards won, credentials and qualifications. Depending on the agent's page, this information may or may not be well-detailed. The amount of agents is slightly less than a couple other big name global competitors.


Coldwell Banker has 3,000 franchises across the world with a high concentration of offices and agents in San Francisco. If you're in Northern California, this is beneficial.

Filtering Options

Coldwell has 15 filtering options available to you when searching for homes on their website. They have 9 basic search filters (Country, State, Zip, City, Price, Beds, Bath, etc) and then they have a bigger filtering option which includes unique search points such as Open Houses only, Special Markets (College, Military, New Construction, etc.), Property Features (air conditioners, fireplace, waterfront, etc) or Protection Plans. Their filtering system is pretty thorough for narrowing down the type of property. It does not, however, narrow down the type of area or community you'd be living in.


While some agencies have sales representatives, Coldwell has a choice of licensed real estate agents, realtors and real estate brokers around the globe to choose from. You can search Coldwell's database to find an agent with a particular qualification. One caveat: It is not guaranteed that there's an agent with every qualification in your area.


The agents that are affiliated with the Coldwell Banker brand offer their own set of specialties depending on their background. When you locate an individual agent's profile using Coldwell's search filters, you'll find that particular agent's list of specialties. Some of these specialties include luxury homes, recreational properties, undeveloped land and residential properties.


Coldwell Banker's roots go back to 1906 in San Francisco, California. The name comes from the original founder, Colbert Coldwell, who started helping the city's natives to rebuild in the aftermath of a devastating earthquake with real estate services to protect their interests. Benjamin Arthur Banker came on board and then became a partner a few years later. Since then, they've expanded internationally to offer affiliate programs to grow a huge agent listing for various real estate services. The company has been in business for 105 years.

Real Estate Options

Real Estate offers a collection of colorful, well displayed, featured articles to help you get the most out of your buying experience. Other than that, their website makes it challenging for first-time visitors to see exactly what services they offer to buyers and sellers-if any (aside from real estate listings, that is).


The Bad

  • Commission/Selling Cost

Commission/Selling Cost

Each agent at Coldwell Banker sets his or her own commission rates. For this reason, it is difficult to determine how much it will cost you to use an agent to sell your home. It is standard for agents at any company to disclose commission rates (which typically are 6% across the real estate industry) only after a client consultation.


The Bottom Line

If you want to go with a trusted brand with a long track record, Coldwell Banker is recommended. With all their locations, they're probably the world's largest real estate broker. If you want a choice of real estate agents, realtors and brokers, Coldwell can accommodate your needs. Their advanced search filters let you narrow down your search beyond the average search to save time and find what you want. Having so many agents and franchises provides plenty of city, suburb, and rural real estate for homebuyers to choose from, but they lack more listings for moderately-priced homes.
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